Ca Gie Low Email & Phone Number

Kuala Lumpur, MY

Malaysia

Kuala Lumpur

- Oversee the digital advertising operations for MPB.- Responsible for all direct and remnant inventory (display, video, apps inventory) for all Media Prima online portals. - Handle in yield management and ads monetization.- Evaluating potential new monetization partnership and ad technology partnership.- Responsible for programmatic (PMP, PG) deal.

Malaysia

- Handle all direct and remnant inventory for all Media Prima online portals. (print portals, tv portals,Tonton,Apps & lifestyle social portal)-Handle in yield management and monetization of remnant inventory throughout SSP, Ad network and other exchange platform.- Work closely with vendors which include SSP, Ad network, Trading desk, Header Bidding.

Kuala Lumpur, Malaysia

- Handle all the online ad for all Media Prima online portals. (print portals, tv portals,Tonton,Apps)- Advise/consult with internal departments regarding advertising inventory, availability forecasting and campaign performance. Provide frequent updates to Sales team on inventory and campaign delivery statuses-Manage the day to day premium direct sold.

-Monitor and analyse the financial market trend.-Handling the administration work such as schedule event.-Execution of trades on buying and selling in the financial market.

• List of Clients that i associate with: L'Oreal, Shell, SCJ and ADK.
• Supports media planner to draw up and present strategic media buying consultancy proposals towards customers inclusive costs of investments and target audience.
• Contact and negotiates the best possible prices with media owners such as television and radio stations, newspaper, magazine publishers and website owners for the space or airtime and makes purchasing decisions on.
• Tracks and monitor advertising campaigns; identifies target audiences and ensures that media reaches these audiences.
• Monitor campaigns, create strategy,evaluates market trends and analyzes ratings information to find the most favourable media source(s)/ programs for the campaign.
• Work with creative agencies, who actually make the advertisements. It is our responsibility to get the adverts on to the television screens and radio, in to the press and cinemas, on to billboards and poster sites, and.