Carlos Gonzalez Email & Phone Number

Houston, Texas

Houston, Texas Area

Houston Area, Texas

•Be the expert voice of the brand establishing and leveraging our client as the expert in the category.•Identify and develop key programs focusing on consumer impact and commercial goals.•Serve as primary contact for brand expertise/training at the consumer, distributor and key account level.•Effectively forecast and allocate program resources against annual brand calendar. Create and manage budgets for all individually developed programs. Manage ongoing allocation of program funds. Ensure the timely submission of deliverable.

Houston, Texas Area

•Sales and marketing of complete Brown Forman spirits portfolio both on and off premise. •Managing distributors on a day to day basis ensuring compliance to Brown Forman standards.•Planning and execution of on/off-premise market activation.•Recruiting, hiring, and training local promotional teams.•Management and tracking of all local budgets including operational expenses, promotional spending, POS inventories & market assets.

On Premise• Direct sales, Marketing, and distribution of complete RNDC wine and spirits portfolio. Initiate specialized marketing strategies targeting multi-level, multi-cultural consumer base. Master strong, durable relationships with accounts and suppliers. Educate staff, accounts and consumers via brand-specific staff seminars and consumer sampling. Participated in ongoing company and supplier comprehensive training. Retail Specialist• Direct sales and distribution of complete RNDC wine and spirits portfolio. Implementation of sales analysis on sales presentation and negotiation meetings. Initiate specialized marketing strategies targeting multi-level, multi-cultural consumer base.Key Accomplishments On-premise representative of the year for 2009-2010 Effective planning and execution of marketing programs achieving consistent growth

Dynamic off-premise brand representation for complete wine and beer portfolio. Brand education for accounts and consumers.Implemented creative displays for retail-level product presentations.