- Led the implementation of all copy for British Airways’ new careers site, designing, refining and optimising the content experience for millions of jobseekers.- Helped one of the world’s most recognised brands enhance their online recruitment platform through user journey and customer testing processes.- Used data-driven insights to produce a user-centered content strategy that offered the best candidate experience.- Strong collaboration and stakeholder management abilities ensured the swift delivery of accurate and informative content in one of the world’s most regulated industries.- Exceptional copywriting and editing skills ensured copy met brand guidelines and user needs, and maximised engagement for a mobile-first audience.

- Helped the UK’s largest commercial news publisher secure millions of pounds in commercial deals through successful pitches to advertising agencies.- Delivered multi-million-pound commercial content campaigns for leading brands and clients including The National Lottery and UK government.- Conceived, planned, commissioned and wrote award-winning branded content across the company’s print and digital portfolio.- Used SEO techniques, UX methodologies, video production skills and user-mapping strategies to create customer-centric campaigns that exceeded KPI targets.- Showcased exceptional stakeholder management skills, both internally and externally, to build strong colleague and client relationships.

- Nominated for the Showbusiness Reporter of the Year award at the 2014 British Press Awards – the industry’s most prestigious awards ceremony.- My work as a freelance journalist was highly commended by the judges, who acknowledged my ability to secure ‘real exclusives’.- Produced regular, exclusive news stories and features for leading national newspapers including the Daily Mail, Mail on Sunday and the Daily Telegraph.- Employed exceptional copywriting, storytelling and editing skills to deliver high- quality copy for a wide range of audiences across the country’s biggest news brands.- Delivered branded content features for world-famous brands and organisations, generating millions of pounds in advertising revenue.- Demonstrated top-level experience in digital publishing, social media storytelling and Search Engine Optimisation (SEO) to deliver engaging digital content.

- Promoted to a senior reporter position at the Daily Mail newspaper.- Delivered regular, exclusive news stories for Britain’s biggest-selling daily publication, helping the newspaper maintain a circulation of over 2 million copies a day. - Exceptional storytelling skills, with copy provided to extremely tight deadlines and meeting all legal requirements within a highly-regulated industry.- Travelled internationally to cover leading events and breaking news stories to ensure the Daily Mail continually led the UK news agenda.- Developed and maintained contacts across the entertainment industry that provided access to high-profile national events and interviews with leading celebrities.

- Promoted to become a Commissioning Editor at the Daily Mail’s Saturday supplement, helping to secure interviews with leading celebrities, talent and public figures.- Developed a wide-ranging network of industry contacts, including publicists, photographers and writers, to produce first-class features for one of the country’s most-read weekend magazines. -Presented feature and content ideas to senior stakeholders and editors at The Daily Mail, explaining and discussing reasons for their inclusion in the magazine.- Worked closely with the industry’s most respected critics and journalists to commission reviews and news content across theatre, film and music.

- Attended daily news conferences with senior stakeholders and editors at The Daily Mail, pitching news and entertainment stories for the following day’s newspaper.- Demonstrated an ability to work effectively under pressure when covering breaking news stories.- Ensured that the Daily Mail’s entertainment output always competed with, or stayed ahead of, rival newspapers and publications.- Travelled abroad extensively to cover international news and entertainment stories. Negotiated fees for exclusive interviews and photoshoots with leading talent.- Showcased organisational and forward planning skills to ensure the showbusiness department and senior editors were aware of upcoming national events.

- Developed top-level copywriting, storytelling and editing skills to ensure the delivery of high-impact content for publication in the UK’s most-read newspaper.- Quickly developed an ability to interview people across a huge range of subjects, and gather information that led to exclusive news stories.- Responded swiftly to breaking news events, demonstrating resourcefulness to research subjects remotely and file copy on location.- Effectively gathered, prepared and organised complex information to write clear, concise copy for a mass market audience.