Content Designer
- Led the implementation of all copy for British Airways’ new careers site, designing, refining and optimising the content experience for millions of jobseekers.- Helped one of the world’s most recognised brands enhance their online recruitment platform through user journey and customer testing processes.- Used data-driven insights to produce a user-centered content strategy that offered the best candidate experience.- Strong collaboration and stakeholder management abilities ensured the swift delivery of accurate and informative content in one of the world’s most regulated industries.- Exceptional copywriting and editing skills ensured copy met brand guidelines and user needs, and maximised engagement for a mobile-first audience.