Carolyn Crandall
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Carolyn Crandall Email & Phone Number

Fractional Chief Marketing Officer at GetReal
Location: San Francisco Bay Area, United States, United States 23 work roles 2 schools
1 work email found @cymulate.com 7 phones found area 408, 510, and 818 LinkedIn matched
4 data sources Profile completeness 100%

Contact Signals · 1 work email · 7 phones

Work email c****@cymulate.com
Direct phone (408) ***-****
LinkedIn Profile matched
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Current company
Role
Fractional Chief Marketing Officer
Location
San Francisco Bay Area, United States, United States

Who is Carolyn Crandall? Overview

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Quick answer

Carolyn Crandall is listed as Fractional Chief Marketing Officer at GetReal, based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at cymulate.com, phone signal with area code 408, 510, 818, and a matched LinkedIn profile for Carolyn Crandall.

Carolyn Crandall previously worked as CEO, Advisor, CMO Practice Leader, xCMO at Marticulate and Chief Marketing Officer at Airmdr, Inc.. Carolyn Crandall holds Electrical Engineering /Computer Science from Santa Clara University.

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Email format at GetReal

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*@cymulate.com
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Profile bio

About Carolyn Crandall

My focus: Accelerating Growth & Navigating Critical MilestonesWith over 30 years of experience in the tech industry, I specialize in guiding companies through pivotal growth stages, from early-stage market entry to IPOs and strategic acquisitions. I have a proven track record of driving market creation, competitive positioning, and go-to-market strategies that establish companies as industry leaders.I've had the privilege of playing key roles in some of the industry's most significant success stories, including the IPOs of Cisco and Nimble Storage and the acquisition of Attivo Networks by SentinelOne. Currently, I serve as an advisor and fractional CMO for startups and high-growth companies, helping them scale operations and drive pipeline growth with a focus on innovation and strategic execution.How I Add Value to Startups and Companies that Do Business with Them:* Defining and refining market positioning, ensuring companies stand out in competitive landscapes.Driving revenue growth through targeted demand-generation strategies across digital, field, and partner channels.* Scaling marketing operations with modern AI-powered tools, delivering efficiency and impact.* My hands-on experience in navigating high-stakes transitions—whether IPOs or acquisitions—gives me unique insights into what it takes to reach the next level.* Leadership experience building teams and programs from Seed through multi-billion organizations.Recognized Thought Leader & Industry AdvocateMy industry accolades include Top 25 Women in Cybersecurity, Power Woman of the Channel, Business Woman of the Year, Cybersecurity Marketer of the Year, and Marketing Hall of Femme Honoree. Additionally, I contribute to academia as an Advisory Board Member for Santa Clara University's Executive MBA program and serve as a Founding Member of Firstboard.io. I'm also the co-author of Deception-based Threat Detection: Shifting Power to the Defenders.I'm passionate about the responsible and ethical application of AI in marketing and actively advocate for its strategic integration to enhance go-to-market efforts. If your company is looking for an experienced leader to help navigate high-growth phases or critical market transitions, I'd be happy to connect.Learn more at https://marticulate.com.Specializations:Market creation and product-market fit definitionCompetitive differentiation and brand positioningScaling operations with AI-powered martechDigital, field, and partner channel demand generationFractional/full-time CMO and Advisory roles for startups and growth companies

Listed skills include Strategic Partnerships, Go To Market Strategy, Saas, Product Marketing, and 46 others.

Current workplace

Carolyn Crandall's current company

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GetReal
Getreal
Fractional Chief Marketing Officer
California, United States
AeroLeads page
23 roles · 39 years

Carolyn Crandall work experience

A career timeline built from the work history available for this profile.

Fractional Chief Marketing Officer

California, United States

Ceo, Advisor, Cmo Practice Leader, Xcmo

Current

Marticulate provides marketing consulting and Fractional CMO services with a primary focus on helping start-up companies achieve early success. Services include company branding strategy, messaging and positioning creation, demand generation programs, social media, partner program creation and assessment.

Aug 2009 - Present

Chief Marketing Officer

Current

Menlo Park, CA, US

Nov 2023 - Present

Advisory Council Member

Current

San Mateo, CA, US

Forgepoint Capital’s Advisory Council is a trusted network of industry leaders helping to foster the next generation of cybersecurity and cloud infrastructure companies. We collaborate to advance cybersecurity innovation globally.

Aug 2022 - Present

Founding Member

Current

San Francisco, CA, US

FirstBoard.io is a curated group of accomplished female executives in technology, working together to increase the representation of women on boards, and at the highest level of corporate governance and management.

Aug 2022 - Present

Member

Current

San Francisco, US

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth.

Sep 2023 - Present

Fractional Cmo | Advisor

Pleasanton, California, US

Interim CMO role.

Apr 2024 - Jul 2024

Advisor/ Fractional Cmo Services

Princeton, New Jersey, US

Dec 2023 - Mar 2024

Chief Security Advocate And Cmo

New York, NY, US

Cymulate provides continuous cyber security posture management, giving clients and partners the ability to discover, understand, and assess the attacks and techniques that could impact them in real time.

Aug 2022 - Nov 2023

Editorial Advisory Board Member

Albuquerque, NM, US

CISO MAG established an Editorial Advisory Board with the foremost innovators and thought leaders in the cybersecurity space. Board members offer the CISO MAG editors advice regarding the magazine as well as suggest the strategic direction it should follow. It includes shaping our editorial content, identifying important topics and special issues.

Aug 2021 - Dec 2022

Chief Deception Officer And Chief Marketing Officer

Fremont, CA, US

As the Chief Deception Officer, I have focussed on deception market category creation and Attivo market leadership. This included speaking at events and webinars and writing blogs and bylines. I have also co-authored a book on deception technology.In 2021, I will retire this title as the company's offerings have expanded beyond deception technology.

May 2015 - Aug 2022

Chief Security Advocate And Chief Marketing Officer; Strategic Advisor For Sentinelone

Fremont, CA, US

Attivo Networks®, a SentinelOne Company, provides an innovative defense for protection against identity compromise, privilege escalation, and lateral movement attacks. The company’s solutions deliver unprecedented visibility to security exposures and attack paths, as well as prevention and derailment of attack escalation activities across endpoints, Active.

May 2015 - Aug 2022

Vice President, Marketing

Santa Clara, CA, US

Maxta is a developer of the VM-centric storage platform MxSP™ that turns standard servers into a converged compute and storage solution for virtualized environments. As Vice President of Marketing, I am responsible for the development, oversight, and execution of Maxta's overall marketing strategy. My focus is on building company awareness, demand.

Apr 2014 - May 2015

Vice President, Corporate And Field Marketing

Houston, Texas, US

My charter as Vice President of Corporate and Field Marketing is to enhance visibility and drive immediate brand awareness, create worldwide marketing programs to accelerate revenue, build out enablement programs to fuel scale and growth with partners, and to establish robust social media and customer community programs.Responsibilities include driving.

Jan 2013 - Jan 2014

Vice President, Ww Marketing

San Francisco, California, US

My overarching objective was to help drive Riverbed into a position of market dominance and to achieve $1B run rate exiting FY'12. As the primary outbound marketing leader for Riverbed, my role was to enhance and refine the company's marketing strategy, messaging, and demand generation campaigns accelerating revenue and elevating Riverbed's visibility..

Apr 2010 - Sep 2012

Vice President Marketing And Channels

Fremont, CA, US

Vice President Marketing and Channels for i365/ Seagate Services.

May 2007 - Aug 2009

Senior Vice President, Corporate And Product Marketing

US

i365, A Seagate Company provides software and SaaS storage solutions for the protection, retention management, and discovery of electronic information.At i365 I developed the worldwide go-to-market strategy, created a best in class marketing organization, and drove company growth initiatives. Major accomplishments included the integration and rebranding of.

May 2007 - Aug 2009

Vice President, Global System Integrators

Sunnyvale, CA, US

  • Architected and implemented global system integrator go-to-market strategy to gain enterprise market share.
  • Developed solid and profitable worldwide cross functional organization that delivered agreements and field level system integrator relationships with Avaya, IBM, Accenture, CSC, EDS, HP, NEC, and Nortel
  • Grew Juniper’s GSI first year revenue by over 530% yr/yr.
  • Created deep strategic alliance between Juniper and Avaya establishing Juniper’s presence in the enterprise VOIP market. Partnership encompassed joint solution and technology development, global resale agreement.
Dec 2004 - Apr 2007

Director, Channels (Sales, Marketing, Distribution, Product Marketing)

San Jose, CA, US

  • Role expanded to managing and leading U.S. 2 tier distribution sales and operations, channel marketing, channel product management, sales engineering, pre-sales partner help operations, and brand protection. Annual.
  • Managed marketing budgets in excess of $45+ million per year
  • Optimized outsourced call center operations responsible for responding to 80,000+ calls per quarter and customer satisfaction ratings of 4.6 out of 5
  • Drove operational enhancements saving Cisco over $100 million per year while setting new standards for 2 tier supply chain and POS information management. Initiatives often became WW best practices
  • Representative for channels on the worldwide commercial market segment executive council
Sep 1996 - Dec 2004

Worldwide Channels Manager

Scope encompassed founding and development of world-wide sales, marketing, and sales operations for Networking Systems Division. Partnerships included Gates/Arrow, Ingram Micro, Merisel, MicroAge, Tech Data.

1993 - 1996 ~3 yrs
2 education records

Carolyn Crandall education

Electrical Engineering /Computer Science

Santa Clara University

Education record

San José State University
FAQ

Frequently asked questions about Carolyn Crandall

Quick answers generated from the profile data available on this page.

What company does Carolyn Crandall work for?

Carolyn Crandall works for GetReal.

What is Carolyn Crandall's role at GetReal?

Carolyn Crandall is listed as Fractional Chief Marketing Officer at GetReal.

What is Carolyn Crandall's email address?

AeroLeads has found 1 work email signal at @cymulate.com for Carolyn Crandall at GetReal.

What is Carolyn Crandall's phone number?

AeroLeads has found 7 phone signal(s) with area code 408, 510, 818 for Carolyn Crandall at GetReal.

Where is Carolyn Crandall based?

Carolyn Crandall is based in San Francisco Bay Area, United States, United States while working with GetReal.

What companies has Carolyn Crandall worked for?

Carolyn Crandall has worked for Getreal, Marticulate, Airmdr, Inc., Acalvio Technologies, and Forgepoint Capital.

How can I contact Carolyn Crandall?

You can use AeroLeads to view verified contact signals for Carolyn Crandall at GetReal, including work email, phone, and LinkedIn data when available.

What schools did Carolyn Crandall attend?

Carolyn Crandall holds Electrical Engineering /Computer Science from Santa Clara University.

What skills is Carolyn Crandall known for?

Carolyn Crandall is listed with skills including Strategic Partnerships, Go To Market Strategy, Saas, Product Marketing, Enterprise Software, Demand Generation, Marketing, and Channel.

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