Carolyn Crandall Email and Phone Number
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My focus: Accelerating Growth & Navigating Critical MilestonesWith over 30 years of experience in the tech industry, I specialize in guiding companies through pivotal growth stages, from early-stage market entry to IPOs and strategic acquisitions. I have a proven track record of driving market creation, competitive positioning, and go-to-market strategies that establish companies as industry leaders.I've had the privilege of playing key roles in some of the industry's most significant success stories, including the IPOs of Cisco and Nimble Storage and the acquisition of Attivo Networks by SentinelOne. Currently, I serve as an advisor and fractional CMO for startups and high-growth companies, helping them scale operations and drive pipeline growth with a focus on innovation and strategic execution.How I Add Value to Startups and Companies that Do Business with Them:* Defining and refining market positioning, ensuring companies stand out in competitive landscapes.Driving revenue growth through targeted demand-generation strategies across digital, field, and partner channels.* Scaling marketing operations with modern AI-powered tools, delivering efficiency and impact.* My hands-on experience in navigating high-stakes transitions—whether IPOs or acquisitions—gives me unique insights into what it takes to reach the next level.* Leadership experience building teams and programs from Seed through multi-billion organizations.Recognized Thought Leader & Industry AdvocateMy industry accolades include Top 25 Women in Cybersecurity, Power Woman of the Channel, Business Woman of the Year, Cybersecurity Marketer of the Year, and Marketing Hall of Femme Honoree. Additionally, I contribute to academia as an Advisory Board Member for Santa Clara University's Executive MBA program and serve as a Founding Member of Firstboard.io. I'm also the co-author of Deception-based Threat Detection: Shifting Power to the Defenders.I'm passionate about the responsible and ethical application of AI in marketing and actively advocate for its strategic integration to enhance go-to-market efforts. If your company is looking for an experienced leader to help navigate high-growth phases or critical market transitions, I'd be happy to connect.Learn more at https://marticulate.com.Specializations:Market creation and product-market fit definitionCompetitive differentiation and brand positioningScaling operations with AI-powered martechDigital, field, and partner channel demand generationFractional/full-time CMO and Advisory roles for startups and growth companies
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Fractional Chief Marketing OfficerGetrealCalifornia, United States
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Ceo, Advisor, Cmo Practice Leader, XcmoMarticulate Aug 2009 - PresentMarticulate provides marketing consulting and Fractional CMO services with a primary focus on helping start-up companies achieve early success. Services include company branding strategy, messaging and positioning creation, demand generation programs, social media, partner program creation and assessment. -
Chief Marketing OfficerAirmdr, Inc. Nov 2023 - PresentMenlo Park, Ca, Us -
AdvisorAcalvio Technologies Nov 2023 - PresentSanta Clara, Ca, Us -
Advisory Council MemberForgepoint Capital Aug 2022 - PresentSan Mateo, Ca, UsForgepoint Capital’s Advisory Council is a trusted network of industry leaders helping to foster the next generation of cybersecurity and cloud infrastructure companies. We collaborate to advance cybersecurity innovation globally. -
Member Of The Board Of AdvisorsSanta Clara University Leavey School Of Business Jan 2020 - PresentSanta Clara, California, UsBoard Advisor for the Executive MBA (EMBA) Program. -
Founding MemberFirstboard.Io® Aug 2022 - PresentSan Francisco, Ca, UsFirstBoard.io is a curated group of accomplished female executives in technology, working together to increase the representation of women on boards, and at the highest level of corporate governance and management. -
MemberCmo Alliance Sep 2023 - PresentSan Francisco, UsThe Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth. -
Fractional Cmo | AdvisorSlashnext Apr 2024 - Jul 2024Pleasanton, California, UsInterim CMO role. -
Advisor/ Fractional Cmo ServicesSiaraa Technologies Dec 2023 - Mar 2024Princeton, New Jersey, Us -
Chief Security Advocate And CmoCymulate Aug 2022 - Nov 2023New York, Ny, UsCymulate provides continuous cyber security posture management, giving clients and partners the ability to discover, understand, and assess the attacks and techniques that could impact them in real time. -
Editorial Advisory Board MemberCiso Mag Aug 2021 - Dec 2022Albuquerque, Nm, UsCISO MAG established an Editorial Advisory Board with the foremost innovators and thought leaders in the cybersecurity space. Board members offer the CISO MAG editors advice regarding the magazine as well as suggest the strategic direction it should follow. It includes shaping our editorial content, identifying important topics and special issues, moderating discussions, vetting technical content, and updating the magazine’s presence by creating and implementing different initiatives.The Advisory Board members are “active” participants and contribute to CISO MAG regularly. They contribute in either of the following ways:Editorial strategyWriting articlesQuotes for editorial storiesVetting surveys and technical contentPodcasts, webinars, video, and text interviews -
Chief Deception Officer And Chief Marketing OfficerAttivo Networks, Inc. May 2015 - Aug 2022Fremont, Ca, UsAs the Chief Deception Officer, I have focussed on deception market category creation and Attivo market leadership. This included speaking at events and webinars and writing blogs and bylines. I have also co-authored a book on deception technology.In 2021, I will retire this title as the company's offerings have expanded beyond deception technology. -
Chief Security Advocate And Chief Marketing Officer; Strategic Advisor For SentineloneAttivo Networks, Inc. May 2015 - Aug 2022Fremont, Ca, UsAttivo Networks®, a SentinelOne Company, provides an innovative defense for protection against identity compromise, privilege escalation, and lateral movement attacks. The company’s solutions deliver unprecedented visibility to security exposures and attack paths, as well as prevention and derailment of attack escalation activities across endpoints, Active Directory, and cloud environments. A combination of patented data cloaking, misdirections, and cyber deception innovations are used for protecting identities and comprehensively detecting threats. These solutions are an integral part of NIST Special Publications and its capabilities are tightly aligned to the MITRE ATT&CK Framework. Attivo Networks has won 150+ awards for its technology innovation and leadership.As the Chief Security Advocate, I actively speak on security innovation at CISO forums and industry events. I have been a guest on Fox News and recently presented at the CSO50 Conference, ISSA International, NH-ISAC, Santa Clara University, and have hosted multiple technology education webinars. I am also an active blogger and byline contributor.As Chief Marketing Officer, I am responsible for the Attivo Networks marketing strategy and high-impact program execution. My focus is on achieving company brand leadership, technology evangelism, multi-channel programs to create demand and customer engagement, enabling reseller and technology partnerships, and building a world-class marketing team.
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Vice President, MarketingMaxta Inc. Apr 2014 - May 2015Santa Clara, Ca, UsMaxta is a developer of the VM-centric storage platform MxSP™ that turns standard servers into a converged compute and storage solution for virtualized environments. As Vice President of Marketing, I am responsible for the development, oversight, and execution of Maxta's overall marketing strategy. My focus is on building company awareness, demand creation, and partnering programs to help fuel revenue. -
Vice President, Corporate And Field MarketingNimble Storage Jan 2013 - Jan 2014Houston, Texas, UsMy charter as Vice President of Corporate and Field Marketing is to enhance visibility and drive immediate brand awareness, create worldwide marketing programs to accelerate revenue, build out enablement programs to fuel scale and growth with partners, and to establish robust social media and customer community programs.Responsibilities include driving overall outbound marketing strategy, brand positioning, messaging, and development, brand awareness building, PR/AR, pipeline development programs, digital marketing, web/online lead generation, social media and community management, event management, partner programs and enablement, global field marketing. -
Vice President, Ww MarketingRiverbed Technology Apr 2010 - Sep 2012San Francisco, California, UsMy overarching objective was to help drive Riverbed into a position of market dominance and to achieve $1B run rate exiting FY'12. As the primary outbound marketing leader for Riverbed, my role was to enhance and refine the company's marketing strategy, messaging, and demand generation campaigns accelerating revenue and elevating Riverbed's visibility. Responsibilities included corporate marketing, PR/AR, pipeline development, solution campaigns, web/online lead generation, partner programs and enablement, global field marketing, SI/SP, solution development along with leadership of an 85+ person team. -
Vice President Marketing And ChannelsSeagate May 2007 - Aug 2009Fremont, Ca, UsVice President Marketing and Channels for i365/ Seagate Services. -
Senior Vice President, Corporate And Product MarketingI365, A Seagate Company May 2007 - Aug 2009Usi365, A Seagate Company provides software and SaaS storage solutions for the protection, retention management, and discovery of electronic information.At i365 I developed the worldwide go-to-market strategy, created a best in class marketing organization, and drove company growth initiatives. Major accomplishments included the integration and rebranding of 4 companies into i365 while achieving 40% yr/yr growth.My responsibilities included building the company brand, consolidating and revitalizing the partner program, driving product lifecycle management and messaging, managing all aspects of online and offline demand generation including web sites, SEO/SEM, social media, advertising, vertical campaigns, press and analyst relationships, events, field, partner and alliance channel marketing. -
Vice President, Global System IntegratorsJuniper Networks Dec 2004 - Apr 2007Sunnyvale, Ca, UsArchitected and implemented global system integrator go-to-market strategy to gain enterprise market share.• Developed solid and profitable worldwide cross functional organization that delivered agreements and field level system integrator relationships with Avaya, IBM, Accenture, CSC, EDS, HP, NEC, and Nortel• Grew Juniper’s GSI first year revenue by over 530% yr/yr. • Created deep strategic alliance between Juniper and Avaya establishing Juniper’s presence in the enterprise VOIP market. Partnership encompassed joint solution and technology development, global resale agreement, service offerings, and multi-million dollar marketing collaboration. Go-to-market included Avaya direct solution selling and leverage of Avaya’s VOIP channel -
Director, Channels (Sales, Marketing, Distribution, Product Marketing)Cisco Systems Sep 1996 - Dec 2004San Jose, Ca, UsRole expanded to managing and leading U.S. 2 tier distribution sales and operations, channel marketing, channel product management, sales engineering, pre-sales partner help operations, and brand protection. Annual sales grew from <$50 million to $2+ billion for Cisco’s 2 tier VARs/distribution (Ingram, Tech Data, Comstor) under my leadership. In addition to achieving unprecedented sales growth,• Managed marketing budgets in excess of $45+ million per year• Optimized outsourced call center operations responsible for responding to 80,000+ calls per quarter and customer satisfaction ratings of 4.6 out of 5• Drove operational enhancements saving Cisco over $100 million per year while setting new standards for 2 tier supply chain and POS information management. Initiatives often became WW best practices• Representative for channels on the worldwide commercial market segment executive council -
Worldwide Channels ManagerNational Semiconductor 1993 - 1996Scope encompassed founding and development of world-wide sales, marketing, and sales operations for Networking Systems Division. Partnerships included Gates/Arrow, Ingram Micro, Merisel, MicroAge, Tech Data. -
Regional Sales ManagerEverex Systems 1987 - 1990
Carolyn Crandall Skills
Carolyn Crandall Education Details
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Santa Clara UniversityElectrical Engineering /Computer Science -
San José State University
Frequently Asked Questions about Carolyn Crandall
What company does Carolyn Crandall work for?
Carolyn Crandall works for Getreal
What is Carolyn Crandall's role at the current company?
Carolyn Crandall's current role is Fractional Chief Marketing Officer.
What is Carolyn Crandall's email address?
Carolyn Crandall's email address is ca****@****xta.com
What is Carolyn Crandall's direct phone number?
Carolyn Crandall's direct phone number is +140865*****
What schools did Carolyn Crandall attend?
Carolyn Crandall attended Santa Clara University, San José State University.
What skills is Carolyn Crandall known for?
Carolyn Crandall has skills like Strategic Partnerships, Go To Market Strategy, Saas, Product Marketing, Enterprise Software, Demand Generation, Marketing, Channel, Strategy, Product Management, Cloud Computing, Channel Partners.
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