Sergio Cadavid Email & Phone Number

Bogotá, Bogota, Co

Bogotá D.C. Metropolitan Area

Responsible for selling fresh cut flowers to key wholesale accounts around the world. Accountable for developing, maximizing and maintaining long term relationship with potential and existing clients in order to enhance customer satisfaction, customer retention, and company sales. Assessed the types of services and products the clients need in order to ensure their satisfaction. Managed and provided assistance in managing and maintaining accounts of strategic clients.

Bogota,D.C., Capital District, Colombia

Managed more than 30 call center agents in the sales and customer service unit (Beauty Care and Medical Care), responsible of hiring, training and supervising the new and existing representatives, including weekly performance reviews to achieve and surpass sales and quality targets. ● Analyze statistical call center metrics and reports, identified areas to improve, implemented measures that improved service levels and achieved team objectives.● Execute the quality assurance program though monitoring and audits. Set clear performance expectations with team and communicate successfully how performance goals are linked to company goals.● Monitor team service performance on a real-time and ongoing basis to ensure targeted goals are achieved.● Ensured customer satisfaction by monitoring staff to ensure compliance with company policies and procedures.● Create and develop plans to ensure team achieves business objectives. Provide constructive feedback and obtain improvement commitments from staff.● Lead and/or attend meetings and cross functional teams for diverse policy and process improvements.● Member of the interview team and responsible for the selection and training of new-hires● Monitored the call quality through CMS data and live call audits● Provided and documented performance feedback through daily, weekly and monthly one-on-on sessions, performance reviews and goal setting.● Held regularly scheduled staff meetings to provide a forum for open communication and problem resolution and to ensure daily goals were met.

Cheyenne, Wyoming Area

Created and founded a new company based in Miami to sell wholesale flowers to event planners in the United States based on an eCommerce custom made platform. Defined the business strategy, product and pricing lists. Positioning the brand in the target niche. ● Creating strategic alliances with users, vendors and service providers. ● Develop new marketing strategies to quickly capitalize on trends and social media.● Implemented new quality assurance initiatives to increase product reliability and customer satisfaction.● Built productive industry and cross-industry relationships to maximize revenue generation.● Responsible for end-to-end lifecycle of the project including business analysis, design, data transformation, and go-live.● In charge of the design and implementation of the ecommerce website and mobile app.Project closed on 2020 due to a slow down on demand during the pandemic.

Provided consultative sales of wholesale and retail premium flowers to importers all around the world. Prospected customers though cold calls, referrals and networking. Qualified Leads, negotiated with corporate customers, closed deals and managed multiple accounts. Direct a team of 3 sales representatives. Formulate marketing, brand planning and business-development strategies to drive revenue growth.● Closed an average of 35% of all leads and achieved between 110% and 120% of projected monthly sales goals during tenure.● Targeted and penetrated a competitive market. Sold many corporate accounts and converted many customers from competitors’ services.● Developing and implementing the eCommerce platform to target US customers with a new refreshed brand and marketing strategy generating $400K in recurring annual revenue on this new business line.● Established relationships with wholesalers without importing experience and guided them through the whole process of importing perishables (flowers) from Colombia.● Orchestrated successful online marketing campaigns, improving Macarena’s brand awareness in new competitive markets, laying the ground work for sales representatives to drive more sales.● Improve sales policies and practices. Defined the sales cycle, created accurate jobdescriptions and developed standards for customer relationship management.● Led the growth of sales department from 1 to 3 employees.● Doubled yearly sales volume, increasing sales and adding new customers to the company.● Planned and implemented the flower purchasing process from neighbor farms in order tooffer a wider range of products, all under the same brand and quality standards.

Latam

Provided consultative sales of sponsorship packages for conferences and networking events hosted in LATAM. Qualified Leads, negotiated with C-Level decision makers.● Increased sales for the newly stablished office in Latin America from none to $50k on the first 2 months, overhitting the target by 20%.● Deep researching and collecting data about the most innovative companies in multiple industries.● Opening a communication channel with C-Level executives in order to understand their needsand challenges when pushing their products and services into the LATAM Market. ● Advise the customers on sponsoring business summits to promote their brand and dobusiness with VIP's from Banking & Finance, Telecoms, Healthcare, Aviation and Defenseindustries.● Part of the sales team for the Latin America port Expansion Summit held in Perú, hitting a sales target20% higher than the initial target .

Tocancipa, Colombia

Responsible for the day-to day running of the business with a particular emphasis on sales, business development and process optimization. Making sure that the business continues to grow by way of developing new clients whilst maintaining its existing customer base.Vast experience in all stages of production, sales, finance, human resources and logistics in the flower (roses) industry. Developed strategies to increase profit, reducing production costs and implementing new and smarter processes in all the areas within the company. ● Identifying, developing and directing the implementation of business strategy. ● Finding new varieties and setting dynamic prices for new markets.● Improving margins and maintaining a high quality service to clients. ● Developing business plans and preparing comprehensive business reports.● Leading the implementation of new technologies to improve the productivity in the farm and post-harvest.● Retrieved data and elaborated reports for the managing directors board that resulted in revenue and profitability growth.● Responsible for the companies' quality and productivity adherence.● Keeping control of business expenditure, ensuring it's within agreed budgets.

Tocancipa

As Sales Director, I did consultative sales of wholesale and retail premium flowers to importers all around the world. Prospected customers though cold calls, referrals and networking, qualified Leads, negotiated with corporate customers, closed deals and managed multiple accounts.● Implementation of different campaigns on social networks to improve the involvement of the actual customers with the brand and products offered; also building a new pipeline of potential customers.● Getting subsidies from the Ministry of Agriculture and Procolombia to get the Exotic Farms brand and products to new markets and international trade shows such as IFTF (Netherlands), Flower Expo (Russia) and a Vancouver Flowers Showroom (Canada).● Targeted and penetrated a competitive market. Opening new markets nonexistent for the company such as Romania, Spain and United States. and converted many customers from competitors’ services. ● Increased sales during summer (low season) by 15%.● Acquired diverse knowledge on international commerce and logistics.● Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management.

Tocancipa, Colombia

As Administrative Assistant I had the responsibility of providing administrative support to ensure efficient operation of the office. Providing support to the different managers and employees through a variety of tasks in all department starting in production and then moving to logistics, sales, finance, human resources. We can highlight the following responsibilities:● Learn all the key procedures and processes in the different areas and departments on the company.● Created manuals of procedures to assure the quality of the work, identifying loops and mistakes.● Organized all the digital files and documents to get the most from the resources of the company.● Able to replace the administrative employees of the company during holidays.● Leader during the implementation of NIIF policies in the accountant departmentPromoted to Sales Director