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ZURU EDGE is an innovative, disruptive FMCG company with a distinct data-driven approach to product and brand development. As one of the world’s fastest-growing CPG companies, we leverage consumer insights and trends to unlock white space opportunities to deliver the high-quality, customer centric products to our global customers across 30+ markets.Our businesses: Rascal+Friends Baby Care, Dose&Co Wellness, MONDAY Haircare, Health by Habit Vitamins, NOOD Pet Food, Millie Moon Baby Care, Haven Infant Nutrition, ONE, Me, Earth Initiative, Global Good and Bactive.Our products are manufactured globally, with a relentless focus on vertical integration and optimisation to ensure we develop innovative technologies within the shortest product development cycles possible whilst maximising efficacy and value. Furthermore, our brand development approach allows us to localise and customize products to meet our customer unmet wants and needs, creating uniquely experiential and engaging products.Our global retail partners include Walmart, Tesco, Target, Carrefour, As Watson, Costco, Walgreens, Boots, Superdug, DM, CVS, Sam’s Club, Ulta, Coles, Foodstuffs + many others.As a team, we build and execute best-in-class business strategies to support growth of our developed brands in existing markets, as well as, curating multi layered go to market strategies to drive our international expansion through growing our distribution network and new business incubations. Since ZURU EDGE's inception in early 2018, we have achieved:- 10 CPG brands built in house E2E- 2 brand acquisitions- Grew to a team of 175 globally- Scaled to $300m in Annual Revenue

Rascal+Friends was born with the dream of delivering affordable, accessible and premium baby products (with no nasties) to parents all around the world.Led the global expansion and strategy of R+F, as well as, the implementation of associated infrastructure outside of our NZ/AU operation.- Fastest growing nappy/diaper brand in the world within 18 months.- >20% market share in Australasia in 12 months.- Team grew to 50 (globally) in 2 years.- USD$0-USD$50m Annual Revenue in 18 months.- Launched into 18 markets in 2 years.- Retail partnerships with Walmart, Tesco, Coles, AS Watson, COOP, Migros, DM, Lazada and many more.- Scaled supply to 3bln diapers a year with flexible capacityR+F was the catalyst and validated the business case to diversify horizontally into more CPG/FMCG categories.

Worked across the MENA region from sales, business development and marketing perspective. Coordinated and executed a seasonal sale cycle and managed new customer acquisition across the toy product portfolio.

As an investment analyst in the investments team at NZFunds, I was given the opportunity to apply my financial literacy and problem solving skills to a range of investment research projects. During my short tenure at NZFunds I was tasked with building a valuation model and complying research notes on various companies and presenting my findings/recommendations to the senior portfolio managers and CIO upon completion. I was also tasked with completing due diligence on three external fund managers regarding their investment process, mandate and performance.

As an intern in the consumer foodservice finance team, I was given the opportunity to work on a wide range of relevant, project-based jobs. These included updating product costing models, quantitative analysis on costing and revenue data streams, financial analysis and automation based project- developing a platform for more accurate/timely financial data (built relationships with Ernest and Young, Rockwell automation).