Cade Taylor Email & Phone Number

Columbus, OH, US

Spearheading the digital marketing strategy for one of the leaders in the NDE/NDT, Inspection, and Engineering space.

• Company restructure in Aug '23
• Key member of the Sourced Craft Cocktails (“SCC”) & Cloudkitchens (Uber Founder Travis Kalanick’s second venture post-Uber) partnership spanning three major initiatives.
• Subject Mater Expert (SME) on Cloudkitchens’ Otter, an aggregation and data platform.
• Strategized and executed various digital marketing tactics for several brands utilizing Google Ads, Meta Business/Ad Manager, 3rd Party Delivery platforms, Adobe Photoshop, Adobe Premiere Rush, Adobe XD, Squarespace.
• Managed the execution of launching four brands (SCC, Diageo’s “The Bar” brand, Airmail, & 2 Pink Squirrels) on 3rd party delivery platforms (Doordash, UberEats, Grubhub).
• Strategic involvement in conceiving, planning, executing, and optimizing a first of its kind alcohol cross-selling project with all the aforementioned brands and partner brands/companies.

Columbus, Ohio Area

• Managed all aspects of Digital as it relates to marketing, advertising, and branding.
• SME on UberAll, a leading location and reputation management platform. Developed and delivered monthly reporting to executive leadership and Field Operations team.
• Oversaw all digital third-party delivery relationships as it pertains to marketing (Grubhub, UberEats, Doordash, ezCater); pitch campaigns directly to Sbarro CEO for approval.
• Managed Sbarro-owned digital properties including website, adjacent websites, social media, and Mailchimp.
• Developed strategy for website changes and additions, making minor changes personally and collaborating with partners for larger scale projects.
• Served as key member of the launch of Olo (order.sbarro.com), Sbarro’s first true online ordering platform.

Westerville, OH

• Company was sold to Constellation Energy in July 2019
• Managed a direct report, accountable for development, selection, performance management and training. Taught the individual the basics of marketing, research, and how to run our social media.
• Managed all facets of company’s marketing and branding (digital, traditional, promotional, etc.) and the strategy that coincided them to target residential and commercial prospects.
• Led launch of new enterprise website, this included working with the Executive Director, our legal team, and developers to establish proper messaging, legal requirements, UX/UI, digital contracts; continuously.
• Established our Google Analytics account with new website to ensure proper tracking; set up various goals within Google Analytics to better track customer behavior and assist determining ROI.
• Conducted website and campaign analysis including reporting and analytics.

Dublin, OH

• Managed three digital solutions utilized by 650+ business customers; website, mobile app, radio/on-hold
• Developed strategy for these solutions and completed manual work for them as well
• Communicated directly with customer base; sold and upsold them products and solutions offered; leveraged communication finesse to alter correspondence based on their role, geography, and knowledge of marketing
• Led research and strategy to enhance the website and app solutions (Competitive Intelligence, UX/UI, pricing, customer surveys, 3rd party RFPs, roadmapping, etc) which led to a total transformation in 2017
• Partnered with executives at Medicine Shoppe/Medicap (a Cardinal subsidiary) to assist with developing and enforcing brand strategy with the two brands, particularly the digital ecosystem
• Selected as one of seven Digital Thought Leaders throughout all of Cardinal Health to develop the digital arm of the company-wide standardized Marketing Essentials Training

Columbus, Ohio Area

• Key member on a multi-million dollar revolutionary diabetes product brand launch for pharma giant Eli Lilly
• Captured and interpreted client needs based on communications via in-person meetings, phone calls, and email
• Maintained appropriate hours, OOPs, etc in regards to the SOW and a structured but tight timeline
• Coordinated client objectives through multiple departments such as Project Management, Brand Strategy, in-house Pharmacist, Creative, Content/Editors for the creation and subsequent refinement of presentation decks.
• Participated in strategy sessions revolving around customer profiling and segmenting, market strategy, and branding (such as naming the product and choosing logo, colors, etc)
• Key member on a long-standing osteoporosis brand; achieved many of the responsibilities detailed above

Columbus, Ohio Area

• Managed numerous projects, retainers, and workorders for multiple clients in varying sectors simultaneously such as Battelle for Kids, Whataburger, LBrands
• Conducted project estimates & re-estimates, planned & restructured timelines, and performed weekly and monthly reporting
• Coordinated tasks, assets, and responsibilities with Account Managers, Front/Back end Developers, UX/UI
• Performed and participated in strategy sessions, Quality Assurance testing and other necessary tasks

Akron, OH

• Lead coordinator on John Deere’s co-op SEM program; Managed ~200 individual JD dealers’ co-op accounts totaling over $1.5MM in FY13
• SEM/Display/Social planning, buying, trafficking, reporting, vendor management, and research for clients such as John Deere, DuPont Crop Protection, Pioneer, and Bombardier lines Ski-Doo, Sea-Doo, Can-Am Off-Road
• Coordinated digital efforts for the brand launch of Sea-Doo Spark, the first true affordable PWC
• Communicated directly with clients and third party vendors, and worked cross-team internally to accomplish advertising objectives
• Obtained certifications in both Google Analytics and Google Adwords

Columbus, Ohio Area

• Media Planning and Buying (Campaign and analytics reporting, drafting planning reports and buy authorizations, ad space purchasing on behalf of the client, research, contract management)
• Search Engine Optimization and Search Engine Marketing (Keyword research, keyword drafting, ad words copy writing, SEO website auditing, meta data construction, online reputation management)
• Completed various duties for clients: Research, Expenditure reports, Competition Analysis

Helped produce interactive advertising strategies and develop social media efforts-Assisted in the production of interactive advertisements (i.e. banner ads, iPad app, microsite)-Researched prevalent topics in interactive advertising and social media-Intern project with client Gold’s Gym; developed advertising plan to increase personal training.