Spearheading the digital marketing strategy for one of the leaders in the NDE/NDT, Inspection, and Engineering space.

Company restructure in Aug '23• Key member of the Sourced Craft Cocktails (“SCC”) & Cloudkitchens (Uber Founder Travis Kalanick’s second venture post-Uber) partnership spanning three major initiatives.• Subject Mater Expert (SME) on Cloudkitchens’ Otter, an aggregation and data platform.• Strategized and executed various digital marketing tactics for several brands utilizing Google Ads, Meta Business/Ad Manager, 3rd Party Delivery platforms, Adobe Photoshop, Adobe Premiere Rush, Adobe XD, Squarespace, Square, Toast and others. • Managed the execution of launching four brands (SCC, Diageo’s “The Bar” brand, Airmail, & 2 Pink Squirrels) on 3rd party delivery platforms (Doordash, UberEats, Grubhub).• Strategic involvement in conceiving, planning, executing, and optimizing a first of its kind alcohol cross-selling project with all the aforementioned brands and partner brands/companies.• Project/Product Lead and SME on OnSpot (a data company) appointed by SCC CEO – Collaborated with OnSpot team to learn the platform and the OnSpot DSP, determine needs, developed audiences based on several factors, executed a multivariate test campaign, taught and delegated manual work to colleagues. Data is being sold to several large corporations, adding a large sum of revenue to SCC’s bottom line.• Developed and executed advanced reporting for both critical internal and external stakeholders.

• Managed all aspects of Digital as it relates to marketing, advertising, and branding. • SME on UberAll, a leading location and reputation management platform. Developed and delivered monthly reporting to executive leadership and Field Operations team. • Oversaw all digital third-party delivery relationships as it pertains to marketing (Grubhub, UberEats, Doordash, ezCater); pitch campaigns directly to Sbarro CEO for approval.• Managed Sbarro-owned digital properties including website, adjacent websites, social media, and Mailchimp.• Developed strategy for website changes and additions, making minor changes personally and collaborating with partners for larger scale projects. • Served as key member of the launch of Olo (order.sbarro.com), Sbarro’s first true online ordering platform.

Company was sold to Constellation Energy in July 2019• Managed a direct report, accountable for development, selection, performance management and training. Taught the individual the basics of marketing, research, and how to run our social media.• Managed all facets of company’s marketing and branding (digital, traditional, promotional, etc.) and the strategy that coincided them to target residential and commercial prospects.• Led launch of new enterprise website, this included working with the Executive Director, our legal team, and developers to establish proper messaging, legal requirements, UX/UI, digital contracts; continuously optimized said website. • Established our Google Analytics account with new website to ensure proper tracking; set up various goals within Google Analytics to better track customer behavior and assist determining ROI.• Conducted website and campaign analysis including reporting and analytics. • Conceived and implemented a 2018 campaign focusing on Commercial prospects and optimized/retooled our Commercial webpage. This increased traffic to page 80% and our digital Commercial leads by ~400% YoY.• Researched, vetted, and selected an email platform (Mailchimp) to increase our renewals with residential customers resulting in an email conversion rate increase from 2.9% to over 10% with a cost-per-conversion of only $1.75.• Managed external partners for marketing objectives through digital, print, promo, events, and charity.• Developed numerous marketing materials for Sales team such as infographics, prospect-specific items, case studies, packets; updated said material while creating new pieces.• Completed a branding overhaul and developed/implemented brand standards.

• Managed three digital solutions utilized by 650+ business customers; website, mobile app, radio/on-hold• Developed strategy for these solutions and completed manual work for them as well• Communicated directly with customer base; sold and upsold them products and solutions offered; leveraged communication finesse to alter correspondence based on their role, geography, and knowledge of marketing• Led research and strategy to enhance the website and app solutions (Competitive Intelligence, UX/UI, pricing, customer surveys, 3rd party RFPs, roadmapping, etc) which led to a total transformation in 2017• Partnered with executives at Medicine Shoppe/Medicap (a Cardinal subsidiary) to assist with developing and enforcing brand strategy with the two brands, particularly the digital ecosystem• Selected as one of seven Digital Thought Leaders throughout all of Cardinal Health to develop the digital arm of the company-wide standardized Marketing Essentials Training

• Key member on a multi-million dollar revolutionary diabetes product brand launch for pharma giant Eli Lilly• Captured and interpreted client needs based on communications via in-person meetings, phone calls, and email• Maintained appropriate hours, OOPs, etc in regards to the SOW and a structured but tight timeline• Coordinated client objectives through multiple departments such as Project Management, Brand Strategy, in-house Pharmacist, Creative, Content/Editors for the creation and subsequent refinement of presentation decks, whitecards, and branding materials• Participated in strategy sessions revolving around customer profiling and segmenting, market strategy, and branding (such as naming the product and choosing logo, colors, etc)• Key member on a long-standing osteoporosis brand; achieved many of the responsibilities detailed above

• Managed numerous projects, retainers, and workorders for multiple clients in varying sectors simultaneously such as Battelle for Kids, Whataburger, LBrands• Conducted project estimates & re-estimates, planned & restructured timelines, and performed weekly and monthly reporting• Coordinated tasks, assets, and responsibilities with Account Managers, Front/Back end Developers, UX/UI• Performed and participated in strategy sessions, Quality Assurance testing and other necessary tasks

• Lead coordinator on John Deere’s co-op SEM program; Managed ~200 individual JD dealers’ co-op accounts totaling over $1.5MM in FY13• SEM/Display/Social planning, buying, trafficking, reporting, vendor management, and research for clients such as John Deere, DuPont Crop Protection, Pioneer, and Bombardier lines Ski-Doo, Sea-Doo, Can-Am Off-Road• Coordinated digital efforts for the brand launch of Sea-Doo Spark, the first true affordable PWC• Communicated directly with clients and third party vendors, and worked cross-team internally to accomplish advertising objectives• Obtained certifications in both Google Analytics and Google Adwords

•Media Planning and Buying (Campaign and analytics reporting, drafting planning reports and buy authorizations, ad space purchasing on behalf of the client, research, contract management)•Search Engine Optimization and Search Engine Marketing (Keyword research, keyword drafting, ad words copy writing, SEO website auditing, meta data construction, online reputation management)•Completed various duties for clients: Research, Expenditure reports, Competition Analysis

Helped produce interactive advertising strategies and develop social media efforts-Assisted in the production of interactive advertisements (i.e. banner ads, iPad app, microsite)-Researched prevalent topics in interactive advertising and social media-Intern project with client Gold’s Gym; developed advertising plan to increase personal training purchases/usage