Cade Watterson Email & Phone Number

Lehi, UT, US

• Responsible for a 50+ million dollar revenue channel managing all Email/SMS communications for key iFIT brands Nordictrack and ProForm.
• Increased 2022 online led gen by 30%
• Grew 2021 SMS revenue by $4 million.
• Streamlined and created a seamless pre/post-purchase journey for NordicTrack and ProForm.
• Participated in Expos at two of the world's largest marathons managing sales and customer experience at the booth. Implemented a led gen strategy and in-person sales strategy resulting in $400K+ revenue during the.
• Started and created a referral program for members offering incentives to share, post, and talk about iFIT equipment. Increased the LTV of our iFIT members through this program and generated millions of extra revenue.

• Sold $6.1 million dollars worth of exercise equipment, iFIT subscription memberships, and extended warranty upsells through outbound and inbound sales.
• Closed 9,288 sales one on one with the customer. Maintained a high AOV and upsell percentages.
• Provided research and created new campaigns to retain customers, activate accounts, and assist customers. Generating millions of dollars of what would have been lost revenue for Nordictrack, ProForm, and iFIT.
• Collaborated with key partners to introduce then-new but now evergreen campaigns resulting in 20+ million in revenue for NordicTrack and ProForm.

• Provided accurate information about promotions, customer programs, and products, helping drive sales while providing excellent customer service.
• Performed call-back plans and follow-ups with leads to secure new revenue.
• Promoted and up-sold products and services to meet the needs of customers.