Responsible for a 50+ million dollar revenue channel managing all Email/SMS communications for key iFIT brands Nordictrack and ProForm. • Increased 2022 online led gen by 30%• Grew 2021 SMS revenue by $4 million. • Streamlined and created a seamless pre/post-purchase journey for NordicTrack and ProForm. • Participated in Expos at two of the world's largest marathons managing sales and customer experience at the booth. Implemented a led gen strategy and in-person sales strategy resulting in $400K+ revenue during the three-day events.•Started and created a referral program for members offering incentives to share, post, and talk about iFIT equipment. Increased the LTV of our iFIT members through this program and generated millions of extra revenue for the business.

• Sold $6.1 million dollars worth of exercise equipment, iFIT subscription memberships, and extended warranty upsells through outbound and inbound sales.• Closed 9,288 sales one on one with the customer. Maintained a high AOV and upsell percentages. • Provided research and created new campaigns to retain customers, activate accounts, and assist customers. Generating millions of dollars of what would have been lost revenue for Nordictrack, ProForm, and iFIT.• Collaborated with key partners to introduce then-new but now evergreen campaigns resulting in 20+ million in revenue for NordicTrack and ProForm.

• Provided accurate information about promotions, customer programs, and products, helping drive sales while providing excellent customer service.• Performed call-back plans and follow-ups with leads to secure new revenue.• Promoted and up-sold products and services to meet the needs of customers.