Carlos Eduardo Cruz Email & Phone Number

São Paulo, Sp, Br

São Paulo

SYNLAB – Solutions in Diagnostics is the division of the SYNLAB Group responsible for providing diagnostic solutions with the highest quality control to the healthcare industry. The division has operations in more than 10 countries on 4 continents. https://www.synlab-sd.com/

São Paulo E Região, Brasil

Lima Province, Peru

Faced with the challenge to oversee the Commercial Division of SYNLAB Peru along with the Brazilian operation, delivered exceptional organic growth (non-COVID) and conducted sales initiatives that place the company among the most important COVID test providers in Peru. Also acquired unique experience and knowledge of the different Latin American health systems.

São Paulo E Região, Brasil

Played a decisive part in turning this 36-year-old organisation into a pioneering and innovative cooperative society within Brazil that revolutionised artist representation and established a professionalised framework across the cultural arts. As Managing Director was entrusted to lead a major organisational restructure. Coordinated and implemented the integration of Microsoft Dynamics AX 2012 project into a unique business model. Responsible for management training to professionalize the… Show more Played a decisive part in turning this 36-year-old organisation into a pioneering and innovative cooperative society within Brazil that revolutionised artist representation and established a professionalised framework across the cultural arts. As Managing Director was entrusted to lead a major organisational restructure. Coordinated and implemented the integration of Microsoft Dynamics AX 2012 project into a unique business model. Responsible for management training to professionalize the organization at all business levels. Instrumental in developing and overseeing a new strategic plan. Show less

São Paulo E Região, Brasil

Hired as Executive Director to promote a major restructuring process in the company. His most important contributions were the cash flow management implementation, the organisation and management of the Commercial division and the definition of the product mix strategy. He also had a leading role in the ERP implementation and the training of the selling team.

Florianópolis E Região, Brasil

As Founder Partner had a fundamental role in the establishment of this company, whose business was the investment in real estate assets in Florianópolis. Besides the execution of the business plan, he also developed all investment follow up tools, such as budget and ROI models.

São Paulo E Região, Brasil

As an Intern in the Investment Banking division, he participated in very important deals, such as the selling of Chocolates Garoto to Nestlé and the Vale’s equity offering of R$ 3.9 billion. Acquired extensive knowledge of Corporate Finance, especially company valuation.

São Paulo E Região, Brasil

Through an Internship in the Mergers and Acquisitions division of Banco WestLB, initiated a Corporate Finance working experience. Worked a fundamental tool in the elaboration of many industry analyses.

São Paulo E Região, Brasil

As Volunteer, he organi and managed events with important Brazilian entrepreneurs, as well as recruiting events, that assisted on financing the association’s operations.

Graduation, Business Administration

Activities and Societies: Business Strategy, Corporate Finance, Entrepreneurial Management. In the Business Administration course.

Basic And High School

Graduated from basic and high school at Colégio Visconde de Porto Seguro.