Head of Growth-Marketing responsible for generating B2B leads for the company's new Full Commerce clients.- Growth campaign strategy, PPC, outbound journey optimization and Lifecycle Marketing;- Implementation of lead governance strategies, CRM management and hyper-personalization of campaigns to maximize sales efficiency and conversion rates;- Planning, execution and management of websites and proprietary e-commerce platforms and institutional channels;- Creation and execution of branding assets for a unique global positioning of the brand in 9 countries;- Development of SEO strategies (structure, content and link building), PR (Public Relations), creation of relevant content - blogs, articles, cases and papers about the e-commerce ecosystem and its verticals (logistics, platform, etc.) ;- Planning and execution of in-person and online events and activations with strategic partners;- Continuous communication with investors and finance for effective dissemination of the company's results to the market.

Marketing consultant specializing in creating, designing, implementing, setting up, or redesigning seamless and automated marketing and sales ecosystems that are tailored to each client's unique needs.Clients:- Winx.io, O Boticário, Itaú, Raia Drogasil, CardSystem, WebTraffic and Nike.

Responsible for overseeing integrated marketing management, driving business development and sales enablement initiatives, and managing partner relationships to fuel growth and increase revenue for a US SaaS startup for trucking compliance.- Plan and execute inbound and outbound marketing campaigns utilizing SEO, PPC, Ads, PR, events, content, email, and social media strategies across channels;- Utilize analytics, gather marketing data insights, and collaborate with sales and product teams to increase traffic and leads;- Plan and setup seamless marketing and sales automated ecosystem using the latest tech tools and software;- Create and manage marketing programs to provide sales with tools, training, collaterals, and competitive intel;- Collaborate with sales and development teams to address customer feedback, measure user engagement, and improve acquisition performance;- Pursue new opportunities through market research, lead generation, networking, pipeline management, and forecasting;- Build and nurture strategic partners, influencers, and press relationships, enabling joint marketing, collaboration initiatives, and key integrations;- Plan and execute Account-Based Marketing (ABM) strategies to identify and target high-value accounts, tailoring outreach, sales script, and engagement.Tech Stack: HubSpot, Slack, Notion, Trello, MailChimp, NeverBounce, Later, Canva, Illustrator, Photoshop, Figma, WordPress, Elementor, OutGrow, Miro, Apollo, ZoomInfo, Google Sheets, Google Docs, Google Slides, Google Data Studio, Google Search Console, Google Tag Manager, Google Analytics and Google Firebase

Responsible for driving the company's branding efforts, overseeing the development of the App, Go-To-Market plan, and leading app user acquisition strategies to increase the Fintech startup growth and customer retention.- Development and execution of new brand for the company including brand strategy, brand identity, brand messaging, and brand positioning, to create awareness and recognition;- Management of cross-functional teams, including designers, writers, and development team, to ensure brand consistency across all customer touchpoints, such as website, social media, marketing campaigns, and product interface;- Collaboration with product teams to launch an innovative finance App that aligns with marketing strategy and business objectives, meet customer needs, and relies on UX/UI best practices; - Conducting market research and customer needs, feedback, and preferences analysis with the Customer Services area to guide product development decisions, and optimize App positioning and user engagement;- Implementation of user acquisition strategies via App Store Optimization (ASO), social media, paid ads, PR, and referral programs to drive app downloads and user engagement;- Monitoring and analysis of app performance metrics, such as retention rate, churn rate, LTV, and CAC, to optimize user acquisition campaigns.Tech Stack: Intercom, Slack, Asana, MailChimp, Canva, Illustrator, Photoshop, Zeplin, WordPress, Elementor, Miro, Meta (Facebook and Instagram) Ads, Google Ads, AWS QuickView, Google Analytics, Google Firebase, Adjust, Google Search Console and Google Tag Manager

Responsible for overseeing integrated marketing management, leading content marketing creation efforts, driving business development initiatives, and managing strategic partnerships to achieve the B2B cloud service company objectives.- Manage the full marketing mix to leverage inbound and outbound channels, including branding, advertising, PR, events, social media, and digital marketing;- Plan and create engaging content that resonates with target audiences and drives conversions across multiple platforms, including social media, email marketing, and website content;- Identify and pursue new business development opportunities to expand customer bases, create ABM initiatives, market research, competitor analysis, and sales enablement;- Manage and nurture strategic partnerships with external stakeholders, including identifying opportunities, negotiating contracts, and executing joint marketing efforts;- Proven track record of analyzing marketing metrics and KPIs to measure the effectiveness of marketing efforts and make data-driven decisions;- Collaborate cross-functionally with other departments, such as sales and product development.Tech Stack:SalesForce, MailChimp, Illustrator, Photoshop, Adobe Premiere, WordPress, Trello, Meta (Facebook and Instagram) Ads, Google Ads, Google Data Studio, Google Search Console and Google Tag Manager

Marketing Manager responsible for overseeing and maintaining a consistent global brand voice across all multiple platforms. Focused on developing and implementing digital marketing strategies, creating compelling content, managing social media presence, hosting webinars, and crafting omnichannel campaigns.- Maintain a consistent global brand voice across multiple platforms to increase brand awareness and reputation;- Develop and implement data-driven digital marketing strategies that leverage SEO, SEM, PPC, email marketing, and online events;- Create compelling content, including blogs, case studies, video cases, social media posts, and thought leadership pieces;- Host webinars and other online events to educate and inform audiences, generate leads, and drive conversions;- Craft omnichannel campaigns that connect with customers across different platforms and devices;- Enable sales teams with marketing collateral, including sales decks, product sheets, brochures, e-books, research, and case studies.- Collaborate with cross-functional local, regional, and global teams.Tech Stack:SalesForce, Eloqua Marketing Automation, Tableau, Google Data Studio, Google Analytics, Adobe Web Analytics, Illustrator, Photoshop, Meta (FaceBook and Instagram) Ads e Google Ads

Manager of a 78-person department with a focus on strategic planning, data-driven decision-making, team-building, strong communication, digital marketing, and digital product management. Overseeing Brazil, Argentina, and Mexico operations.- Implement digital visual merchandising strategies that drive traffic, increase conversion rates, and enhance the overall brand image of the company;- Daily management of e-commerce product publication, online promotions, photography, content creation, and customer experience optimization;- Drive revenue growth using e-commerce optimization strategies such as product categorization, SEO, custom page creation, and homepage prioritization;- Lead a cross-functional team with supply, commercial, development, and marketing to successfully launch the company's marketplace project.Tech Stack:AP, Abacos, Excel, PowerPoint, LightRoom e Photoshop

- Strategies and Best Practices on Social Networks for e-Commerce- Digital Marketing for e-Commerce

Head of a 30-person area responsible for leading Performance Marketing initiatives, overseeing the development of online stores, and driving new business development efforts. Led efforts on maximizing ROI through effective digital marketing strategies while ensuring a seamless shopping experience for our clients' customers.- Develop and implement data-driven PPC, retargeting, affiliates, and email marketing campaigns for conversion optimization;- Analyze campaign data to manage budget, ad spending, improve targeting, and maximize ROI;- Brief and collaborate with the creative team to produce high-quality ad creatives that resonate with the target audience;- Brief and develop visually appealing and user-friendly online stores that meet business requirements and goals, incorporating best practices in UX/UI;- Direct report, daily follow-up, and customer success management with the stores under management;- Develop and implement inbound marketing strategies to attract B2B leads and convert them into new clients;- Collaborate with the sales team to create and promote compelling content such as white papers, case studies, and commercial presentations that showcase the value of our services.

Responsible for a 6-person digital communication department leading advertising and marketing campaigns, creating and executing omnichannel performance marketing campaigns, and identifying opportunities to drive business strategy through SEO, SEM, social media, email marketing, and app development.- Manage strategic company initiatives such as multiple brands websites and e-commerce website management, branding, content, data analysis, and project management for retail;- Lead, communicate, and effectively present campaigns' results and marketing strategies align with commercial goals to stakeholders and other areas;- Create a content strategy that resulted in significant growth for owned channels;- Execute a content based successful brand strategy that raised engagement rates;- Plan, set up, launch, and manage the e-commerce for the Emme brand.

Street Wear and Urban Culture web content writer for the men's channel for fashion industry.

Responsible to create, planning, and execute branding and marketing strategies for Nike Running, Nike Sportswear, Nike SB, and Nike 6.0.- Develop and optimize digital campaigns using SEO, SEM, email marketing, and web analytics skills;- Apply high standards branding principles, graphic design, and copywriting to ensure consistent messaging and visuals across all marketing materials;- Creative content production and brand storytelling with local athletes to elevate and showcase products on various digital platforms, blogs, print magazines, events, videos, and social media;- Plan, execute and manage online and offline advertising campaigns;- Direct report and sharing with local, regional, and global stakeholders in multiple areas of the company.

Project leader for e-commerce website, hi-techbikes.com. Responsible for evaluating platforms, setup, implementation of commercial strategy, and day-to-day operation of the online store, including UX case studies, and designing solutions based on the latest e-commerce technologies and trends that drive conversions and revenue.