In my role as Portfolio Marketing Manager, I supported three lines of business sales teams and two industry market sales groups. I collaborated closely with sales leaders and executives to develop multi-year strategic marketing plans, focusing on key messages, industry trends and customer barriers. I worked cross-functionally with marketing teams to ensure alignment and support effective execution of business plans.My initiatives focused on enhancing brand awareness within the… Show more In my role as Portfolio Marketing Manager, I supported three lines of business sales teams and two industry market sales groups. I collaborated closely with sales leaders and executives to develop multi-year strategic marketing plans, focusing on key messages, industry trends and customer barriers. I worked cross-functionally with marketing teams to ensure alignment and support effective execution of business plans.My initiatives focused on enhancing brand awareness within the commercial and construction industries and driving overarching marketing strategies to accelerate growth. I successfully delivered integrated campaigns and sales enablement tools that empowered the sales teams. This included producing brochures, flyers, social media posts, product guides, and videos.In partnership with our agency, I created comprehensive customer personas for key industries, which informed the development of strategic content tailored to engage these audiences throughout the marketing funnel. I also developed value propositions dedicated to identifying and nurturing customer segments, ensuring that customer needs remained at the center of all marketing efforts. Show less

In my previous role, I worked cross-functionally with internal teams to develop and bring products and programs to market. I stayed well-informed about new plant varieties by participating in flower trials and collaborating with the sales team to create seasonal strategies that drove sales.I effectively communicated across departments, providing updates on new marketing programs for implementation with retailers. Building strong working relationships with retail customers, I developed… Show more In my previous role, I worked cross-functionally with internal teams to develop and bring products and programs to market. I stayed well-informed about new plant varieties by participating in flower trials and collaborating with the sales team to create seasonal strategies that drove sales.I effectively communicated across departments, providing updates on new marketing programs for implementation with retailers. Building strong working relationships with retail customers, I developed marketing initiatives tailored to their needs.I also facilitated councils to support retailer decisions regarding plant genetics and plastics for upcoming seasons. My responsibilities included communicating with retailers about marketing programs and materials, as well as presenting new concepts and trials for testing, based on consumer market research, prior to full product launches. Show less

In this role, I collaborated with partners/customers to create marketing strategies and product launch plans for various U.S. retail channels. I analyzed data to develop strategic frameworks that informed decision-making and shaped market research reports.I built strong relationships with marketing teams to enhance Microban International's brand visibility across all communications. Additionally, I led marketing initiatives for major partners by developing collateral, training programs,… Show more In this role, I collaborated with partners/customers to create marketing strategies and product launch plans for various U.S. retail channels. I analyzed data to develop strategic frameworks that informed decision-making and shaped market research reports.I built strong relationships with marketing teams to enhance Microban International's brand visibility across all communications. Additionally, I led marketing initiatives for major partners by developing collateral, training programs, and promotional materials.I managed budgets for market research and partner marketing, facilitating global marketing collaboration and contributing to annual strategy planning. Show less

This role allowed me to lead the development and execution of marketing support initiatives for building materials, commercial/foodservice and healthcare manufacturing partners/customers, including Rubbermaid Commercial, Koala Kare, and Sherwin-Williams.I monitored Microban International's online brand reputation across social media, blogs, and news outlets using the Radian6 data collection tool, and I created monthly reports for executive management. Additionally, I supported the sales… Show more This role allowed me to lead the development and execution of marketing support initiatives for building materials, commercial/foodservice and healthcare manufacturing partners/customers, including Rubbermaid Commercial, Koala Kare, and Sherwin-Williams.I monitored Microban International's online brand reputation across social media, blogs, and news outlets using the Radian6 data collection tool, and I created monthly reports for executive management. Additionally, I supported the sales division by developing strategies, programs, and collateral aimed at improving warm lead generation through customized marketing outreach programs to prospective customers and partners. Show less

I led the Lowe’s B2B Gift Card Sales Program, significantly boosting bulk sales and enhancing customer relationships through targeted marketing initiatives. I managed the use of branding, negotiating licensing agreements and approving co-branded advertisements ensuring consistency.I maintained uniform gift card messaging across both online and print advertising. Additionally, I created a portal for store access to gift card information and optimized inventory management to improve sales… Show more I led the Lowe’s B2B Gift Card Sales Program, significantly boosting bulk sales and enhancing customer relationships through targeted marketing initiatives. I managed the use of branding, negotiating licensing agreements and approving co-branded advertisements ensuring consistency.I maintained uniform gift card messaging across both online and print advertising. Additionally, I created a portal for store access to gift card information and optimized inventory management to improve sales efficiency.• Worked with B-to-B customers on a daily basis to drive bulk sales, develop marketing campaigns and grow/maintain business relationships.• Managed B-to-B customer usage of Lowe’s marks, including negotiation of licensing agreements and approval of co-branded advertising.• Managed store inventory levels to maximize sales and minimize inventory costs• Contributed to gift card product launches including communications, inventory forecasting and management, cost reduction and creative development.• Administered weekly reporting to include management and accuracy of data input• Participated in POS display development for key Lowe’s selling season’s such as Mother’s Day, Father’s Day and the “Trim-A-Tree” Holiday season. Show less

• Worked with B-to-B customers to drive bulk sales, develop marketing campaigns and grow/maintain business relationships.• Managed store inventory levels to maximize sales and minimize inventory costs• Contributed to gift card product launches including communications, inventory forecasting and management, cost reduction and creative development.• Involved in POS display development for Mother’s Day, Father’s Day and the “Trim-A-Tree” Holiday season.

• Led corporate and holiday ROP advertising development, including related in-store signage.• Acted as a liaison between Product Marketing and Advertising departments.

• Writing copy for wrappers, ads, inserts, email promotions, and web ads to promote books published by Oxmoor House• Proofreading and routing projects• Writing copy for oxmoorhouse.com• Acting as a liaison between the Promotion Managers and Photographers; setting up photo shoots• Taking care of Fed-Ex for my department