Caelan Beard Email & Phone Number

Toronto, ON, CA

Cambridge, Ontario, Canada

My work has appeared in The Globe and Mail, The London Free Press, This Magazine, Horse Sport, Sarasota Polo Magazine and more.

Yellowknife, Northwest Territories, Canada

Brantford, Ontario, Canada

• Coordinate the Tourism Department’s media program, including feeding story ideas to local media, regional, provincial, and national outlets
• Serve as the Department’s in-house public relations expert
• Oversee website optimization and management, social media marketing, and tourism marketing strategies for several different brands within the Department’s portfolio
• Project management of annual Discover Brantford Visitor Guide, creation of marketing materials, and various tourism initiatives

London, Ontario, Canada

London, Ontario, Canada

• Managed the social media presence & content strategy for the Magic of Lights - London show, by Woodlo Productions
• Created graphics & visuals to support marketing initiatives
• Created marketing & promotional materials, including newsletters, flyers, press releases, reports, and email copy

London, Ontario, Canada

• Managed the social media presence & digital marketing campaigns for FCSSC, as well as three other associated businesses, Magic of Lights - London, Summit Sports, and Woodlo Homes
• Co-created marketing strategies with inputs from a team; independently executed all strategies across social media & beyond
• Created graphics & visuals to support marketing initiatives
• Created marketing & promotional materials, including newsletters, flyers, press releases, reports, and email copy
• Managed ad campaigns across Google Ads and Facebook Ads, informed by data from Google Analytics & Hootsuite. Monitored all ads’ performance, and adjusted accordingly to maximize on reach and cost-per-click
• Initially a contract position, was offered a permanent position based on exceeding expectations and contributing meaningfully to companies' presence and profit

Southwestern Ontario

• Led small- and medium-businesses in adapting to the changing and increasingly online marketplace
• Collaborated with clients to create tailored businesses models, develop and implement digital marketing strategies and campaigns, and strengthen online presence to successfully improve online reach & sales
• Offered contract extension based on exemplary work

Jasper, Alberta

• Worked as a trail guide for three summer seasons, leading guests on trail rides of 1, 2, and 3 hours and providing information about the area
• Also worked regularly in the office to sign in guests, take payments, sell rides, and provide exemplary customer service

Guelph, Ontario, Canada

Wrote for the University of Guelph’s weekly newspaper, the Ontarion, during my undergraduate degree. Contributed articles on a wide range of topics including local & national politics, mental health & wellness, music, and events around campus and the city of Guelph.

Guelph, Ontario

• Ensured that all students in the residence buildings were accounted for and that the residence buildings were safe
• Staffed front desk, signed in guests, worked with sensitive data, and navigated student needs through a variety of emergency and non-emergency issues

Master Of Media In Journalism & Communications

One-year, hands-on program focused on advanced media skills. Completed courses across written and broadcast journalism, audio and visual.

Bachelor Of Arts - Ba, International Development

Activities and Societies: The Ontarion (weekly newspaper), Habitat for Humanity, Equestrian Club, Wildlife Club Obtained my Bachelor's.

International Summer School, History

Went on exchange to the University of East Anglia in Norwich, England, as a part of my degree at the University of Guelph. Attended the.

Equestrian/Equine Studies

Taking distance education courses in Equine Studies to further my theoretical & practical equine knowledge. Completed the following.