Caesar Olu Ogunremi Email & Phone Number

Lagos State, Nigeria

Agriculture, Consulting, Supplies & Retail Activations

Lagos, Nigeria

o Coordinate all commercial projects and ensure market test.o Proper execution on the field with the support of Marketing and Sales leads o Co-lead the joint project design teams with consultant hubs across the region.o Lead the design of all project roadmaps and Size of Prize.o Ensure all project activities are implemented and delivered timely within budgeto Support and mentor the Project Managers across the region.o Continuously analyse the project models and present options for iterations.o Actively manage the project decision pivots for the region.o Ensure proper budget/grant management for all regional projects.o Report back to global leadership via Steerco meetings and status reports* Visibility plans and execution for the business.* Trade Activation plans for the business by region

Lagos, Nigeria

o Coordinate all commercial projects and ensure market test.o Proper execution on the field with the support of Marketing and Sales leads o Co-lead the joint project design teams with consultant hubs across the region.o Lead the design of all project roadmaps and Size of Prize.o Ensure all project activities are implemented and delivered timely within budgeto Support and mentor the Project Managers across the region.o Continuously analyse the project models and present options for iterations.o Actively manage the project decision pivots for the region.o Ensure proper budget/grant management for all regional projects.o Report back to global leadership via Steerco meetings and status reports

Lagos, Nigeria

 Participate in monthly production planning and invoice forecasting by providing accurate data. Perform process audit to identify weakness in data gathering/ reporting and provide recommendation to ensure overall integrity. Analyse sales and performance records, interprets results of overall sales to generate insight & change performance trajectory. Act as a liaison between customers and other departments within the organisation to ensure customer satisfaction. Lead the formulation, setup and the execution of all Route to Market strategies for the business and report on performance versus the KPIs  Keep abreast of trends and updates in competition activities and make recommendation to Unit Head. Be the custodian and Implement approved B2C Sales Strategy and Sales Policies. Agree sales volumes and other regional objectives with HOS and allocate to the RSM’s accordingly, to ensure targets are achieved within the approved timeframe Provide adequate information to guide production planning and management decision process.  Coach and train the sales support team to enhance their skills set and develop their capacities to deliver to expectation.  Lead the formation and execution of Customer Relations Management for the business. Optimal utilization of our all assets of the sales team – including but not limited to Electronic devices, vehicle fleet for the FTEs and redistribution vans for third party sales staff - 195 & 50 new vans Sales administration and operations management

Lagos, Nigeria

Trade Census & Every dealer Survey management.*Contact & Coverage strategy management.*Strategic Route Planning / Sales Force Effectiveness (Time & motion studies, Call Efficiency tracking)*Customer Segmentation.*Distributors' assessment and appointments*RTM Modelling (Route Design & Territory Delineation Management)*Retail Execution (RED) Outlet Base Management*Sales Force Automation New Technologies & Industry best practices*Future Distributor Go-to-Market Strategies - Sales Team

Lagos

*Trade Census & Every dealer Survey management.*Contact & Coverage strategy management.*Strategic Route Planning / Sales Force Effectiveness (Time & motion studies, Call Efficiency tracking)*Customer Segmentation.*RTM Modelling (Route Design & Territory Delineation Management)*Retail Execution (RED) Outlet Base Management*Sales Force Automation New Technologies & Industry best practices*Future Distributor Go-to-Market Strategies - Sales Team

Lagos

Drive new revenue streams across the traditional trade portfolio of products across WA.• Partnering with CBPs to support the development of the relationships with senior sales executivesat clients across region.• Creating, presenting and publishing thought leadership Traditional Trade content.* End to End business Solutions build up for clients across WA.* Lead the Sales Force Activation activities for WA clients.* Lead the Route to Market transformation consultancy for platinum clients across SSA.

Lagos

* Establishing relationships with senior sales leaders in FMCG companies in SSA.• Drive new revenue streams across the traditional trade portfolio of products across SSA.• Partnering with CBPs to support the development of the relationships with senior sales executives at clients across region.• Creating, presenting and publishing thought leadership Traditional Trade content.• Working with product leadership to ensure that the Nielsen TT portfolio of products meets the present and future needs of the clients.• Developing a peer network with TT specialists from other regions.* End to End business Solutions build up for clients across SSA.* Lead all business development drives across SSA.* Lead the Sales Force Activation activities for SSA clients.* Lead the Route to Market transformation consultancy for platinum clients across SSA.

Nigeria

• Establishing relationships with senior sales leaders in FMCG companies in SSA.• Drive new revenue streams across the traditional trade portfolio of products• Partnering with CBPs to support the development of the relationships with senior sales executives at clients.• Creating, presenting and publishing thought leadership Traditional Trade content.• Working with product leadership to ensure that the Nielsen TT portfolio of products meets the present and future needs of the clients.• Developing a peer network with TT specialists from other regions.

Lagos

• Defining, formulating and implementing brand and sales strategies for all brands with a focus on assigned region across all channels • Drive Channel / Customer business plans integrated with Brand plans for assigned region.• Support development and execution of Brand standards for Channels and Customers.• Execute commercial proposition for all new innovation projects.• Execute commercial propositions for specific brands projects.• Deliver Trade Strategy and commercial plan for assigned region.• Provide Intelligence and Competitors analyses for assigned region on a regular basis.• Support the development of promotional strategies, Pricing and customized activation plans & offerings for Channels and Customers.• Deliver regional point of Sales vision, objectives and score carding for sales drivers with respect to regional sales teams.• Target and manage customer investment including Trade Terms structure and compliance.• Overall deployment of resources, in line with strategy.• Develop, search, spin and adapt shopper information and category insights.• Channel / Customer input into innovation, Demand Planning and short-term forecasting.• Communication with the Trade, Customers and Sales teams.• Develop Channel / Customer / Shopper insights into business opportunities.• Support joint business planning with Customers based on data analysis.• Monitor and measure category and brand performance, retail margins and channel and customer profitability.• Support in the creation and implement JUBP (including Strategic/Game planning).• Agency briefing for channels BTL activities Analyse the business environment (market, consumer, and competition) as input for brand and sales planning. Proactively identify additional tactical opportunities that drive sales and margin.

Lagos, Nigeria

Area Sales Manager• Drive achievement of profitable volume/market share target for the Area via delivery of QVDPPP sales drivers for the Area. Ensure RRS scheme within the area is fully deployed and standards maintained as per guidelines from retail redistribution manager.• Ensures contact with all Key Distributors and min top 5 wholesalers of each Distributor. Holds regular business reviews with key distributors focusing on growth drivers and delivery against distributor platform for growth program. Works with DFS/Treasury managers to ensure DFS scheme is well run with no returned cheque. Works with distributor operations to ensure the agreed KPIs are delivered by distributors.• People’s capability building and ensuring a talent pipeline• Ensures brilliant execution of customer marketing/marketing promotional activity by ensuring the right outlets are selected, agencies are adhering to our standards ,constant review of what is working and on time in full delivery of reporting.• Ensuring that all sales objectives are strategically aligned; ensure sales reps focus on high value activities and tasks • Support the updating of sales force standards & expectations, and ensure these are delivered by the sales teams• Support sales leaders where relevant with the process of defining, managing and cascading targets throughout the sales force• Work with sales operations on the process of defining the boundaries of the territories where changes are required, plus support the capacity planning and measurement as needed• Utilise historical coaching information and performance information from Intouch to build robust coaching plans for each member of your teamExecute• Build the Structured Selling capabilities ensuring that Sales Reps execute the 8 steps of the call with every customer, use the 6 selling tools effectively and are proficient using the persuasive selling structure•

Lagos, Nigeria

• Create and maintain the key elements of master data on the Intouch system: Customer, Product (including Product Assortment and setting up the shelves for the SOS Check), Territories, Users, Roles, Groups & Teams (excludes journey planning)• Make relevant changes to customer & product data as requested by Sales Operations including the Gate Keeper• Submit requests for changes to data maintained by the Intouch Centre of Excellence, according to the appropriate change processes via the helpdesk• Follow master data maintenance processes to ensure all relevant checks are carried out before changes are made to any master data• Alongside Sales Managers, supports the induction process by delivering training for all new starters • Ensures that the team member who acts as a back up to role in the event of annual leave, sickness and vacancies is fully trained with the necessary knowledge and skills to cover the role• Act as an Intouch super user and support your peers on the use of Intouch• Be part of the business continuity plan team; execute any business continuity processes that you are responsible for.• Provides feedback on improvement on ways of working re maintaining master data.

• Facilitate and execute the smooth running of the Retail Redistribution Scheme with distributors for vending company brands.• Recruitment, training and attachment of van salesmen to distributors for the purpose of distributing products to retailers and bulk buyers at company recommended prices.• Daily monitoring of van salesmen operations and ensuring compliance with procedures and guidelines of the business.• Recruitment and training of redemption clerks for all National Consumer Promotions.• Plan and co-ordinate product promotions and channel activation at Points of Purchase( bars, clubs, restaurants etc)• Deployment of trade infrastructures (chillers, signage’s, tables and chairs etc) to Points of Purchase for bonding, visibility and loyalty.• Ensure that visibilities of all brands are created in all outlets within cluster location.• Constantly check the stock level in all outlets to ensure availability, proper pricing and positioning of all brands.• Check activities of competition and come up with proposals of activities that will enhance productivity against competition.

Lagos

• Planning and monitoring sales target achievement trends for the business.• Analysing competition intelligence and determining timely responses for the business.• Monitoring and analysing the stock positions in the trade for evaluation and decision making at the Executive meetings.• Coordinating the sales planning tool for the business to effect proper activation forecasts.• Cascading the sales target breakdown for each district in the business.• Develop trade activation kits and programmes.• Evaluate and determine appropriate responses to all trade developments.• Prepare the annual trade infrastructure needs for the business.• Plan and coordinate all trade channel activations for the business.• Planning and deployment of visibility materials to all districts for deployment to the trade.• Collate and report infrastructure deployment impact monitor.Accomplishments:• Established the sales force structure for the entire business from inception. This still runs till date.• Prepared and executed the Sales & Marketing plan for the entire business on a quarterly basis.• Achieved an average of 11% over quota since becoming National Sales Manager.• Personally executed the acquisition and appointment of 26 new key accounts (Distributors) with an initial order volume of 1,400 cases per month.• Configured the delivery pattern to a pre-structured delivery schedule and routing for effective use of delivery logistics.• Member of two regionalised Joint Account Call Teams (JACT), consisting of myself, a plant representative, and an executive director. Personally brought 92 independently-owned convenience stores on board as a chain account.• Chairman of the Sales Team Recruitment Committee.

Lagos, Nigeria

• Prepare, defend and execute the annual trade infrastructure needs for the regional business.• Prepare visibility plans for all products in each district in conjunction with the district managers.• Deployment of trade infrastructures to the districts for bonding and visibility.• Plan and co-ordinate product promotions, events and channel activation at Points of Purchase.• Execute field accompaniments to evaluate visibility and trade offer execution.• Gather competition intelligence and proffer prompt responses in the trade.• Prepare and report infrastructure deployment impact for each district.

Lagos, Nigeria

• Facilitate the process of appointing key distributors for vending company brands.• Recruitment, training and attachment of van salesmen to distributors for the purpose of distributing products to retailers and bulk buyers at company recommended prices.• Daily monitoring of van salesmen operations and ensuring compliance with procedures and guidelines of the business.• Setting up the Distributor Management Solution (DMS), a software package designed to keep records of all financial activities, stock movement, and promotional activities of direct customers.• Recruitment and training of clerks for the sole responsibility of keying all activities into the (DMS)• Plan and co-ordinate product promotions and channel activation at Points of Purchase( bars, clubs, restaurants etc)• Deployment of trade infrastructures (chillers, signage’s, tables and chairs etc) to Points of Purchase for bonding, visibility and of loyalty.• Ensure that visibilities of all brands are created in all outlets within cluster location.• Constantly check the stock level in all outlets to ensure availability, proper pricing and positioning of all brands.• Check activities of competition and come up with proposals of activities that will enhance productivity against competition.Accomplishments • Staged the first ever alcoholic beverage trade marketing event (Startrek) in the north-east of Nigeria (Sharia zone). None other has been held to-date.• Secured and maintained thirteen (13) totally exclusive outlets for Nigerian Breweries at the National Theatre.• Secured and maintained forty nine (49) malt exclusive outlets for Nigerian Breweries in Surulere cluster.• Recorded the highest direct customer growth in 2006 by taking a W.I. Distributor (less than 5000cases/week) to SKD level (above 14,000cases/week) – D’Lafa Enterprises.

- answering and handling queries,- preparing correspondence on the principal's behalf,- commissioning work on the principal's behalf,- liaising with staff, clients, etc.,- booking meetings,- organising travel and preparing complex travel itineraries,- planning, organising and managing events,- managing a budget,- attending events/meetings as the principal's representative,- writing reports, executive summaries and newsletters,- preparing presentations,- managing and reviewing filing and office systems,- sourcing and ordering stationery and office equipment,- managing projects,- managing an Assistant.-

Pgd, Management

Hnd, Accounting

O.N.D., Accounting

S.S.C.E., Secondary School Leaving Certificate

Activities and Societies: Literary & Debate Team