Led the establishment of a global DEI team, working with HR to initiate a comprehensive training series,resulting in a tangible commitment from leadership to recruit and nurture diverse talent.Collaborated with 2 cross-functional teams to analyze competitive strategies and conduct primary consumer research in Europe and the US, in order to test and launch a winning new-to-market proposition.Created visually compelling presentations to communicate both qualitative and quantitative data, enhancing the impact of recommendations aimed at optimizing client strategy outcomes.

Oversaw $2 million in scope across 2 brands; tracked performance and revenue to reconcile projectprofitability.Facilitated the development of more than 50 advertising tactics for key pharmaceutical clients.Mobilized a cross-functional team of 20 to produce deliverables at scale across both HCP & Payer businesses.

Assembled and filed MLR submissions for regulatory review to the FDA across Janssen, Pfizer, and Eli Lilly.Acted as internal QA for all regulatory packages in strict compliance with applicable federal laws.Compiled and rectified standard operating processes for over 10 pharmaceutical client partners.

The WPP NextGen Leader Series is a 10-week virtual learning series aimed at providing opportunities for early career talent to experience WPP culture, connect with WPP leaders, and learn the business. The program provides an in-depth look under the “WPP hood” – from industry trends, marketing strategy, and data science to experience design, emerging technology and culture. Participants emerge from the program with a comprehensive understanding of WPP and the advertising and marketing industry, as well as a network of some of the most influential players within it.

• Audited 20+ key university-wide publications for brand consistency, messaging, and audience.• Quantified and evaluated engagement through marketing metrics such as ROI, cost per copy/page, annual cost, target audience, and unique clicks. • Provided recommendations to the brand team on aligning enterprise-level publications with internal strategy.

• Selected for the full-time, 18-month rotational program in New York• Planned to rotate within practices of Consulting, Strategy, and Experience Design• Associate Program canceled in May 2020 due to COVID-19

• Spearheaded an analysis of competitor, company, and industry behavior to inform the development of two new lines of business.• Facilitated discussions with key stakeholders to align on pain points within internal processes, vendor management, and client relations.• Counseled executive board on entrance strategy and short-term goals, which led to a successful market launch in Dec. 2019.

• Redesigned over 1 million Commercial members’ ID cards to reduce member confusion and operational issues. • Instituted a formal new product development process that maximized productivity and creativity within the Go-To-Market cycle.• Presented current and future product offerings to over 200 key internal and external partners.