Marketing Specialist / Graphic Designer
New Berlin, Wisconsin
Develop and implement innovative marketing campaigns for four equipment manufacturing companies each with unique marketing objectives and challenges.Created and managed marketing campaigns for 14 new product launches in 2017-2018. Including the creation of marketing messaging and graphic design of videos, brochures, technical specifications, press releases, website content, and print advertisements.Responsible for the planning and implementation and graphic design and marketing messaging of print and digital advertisements, e-mail campaigns, technical sheets, sell sheets, and other marketing collateral for four different brands.Capture, edit and maintain library of photography resources for use in four brands under five different product categories. Organize presence at tradeshows via management of service vendors and booth staff. Conceptualize and design booth properties, and implement pre- and post- show marketing plans.Serve as a liaison between marketing department and sales representatives by providing access to sales tools and marketing collateral in the field and at tradeshows.Investigate, plan, and design the implementation of refresh of five separate websites.