As a seasoned marketing professional with more than 10 years of expertise spanning creative advertising agencies and multinational corporations, my competence in creating robust brand strategies, constructing brand identities, and executing fully integrated campaigns has been a cornerstone of my professional journey. Commercial success is deeply interwoven into every strategy I develop and execute, solidifying the profitability and viability of the brands I manage.My leadership role involves orchestrating large, cross-functional teams across diverse domains, encompassing Brand and Performance Marketing, Social Media, Public Relations, Creative Development, Production, and Events. This dynamic mix allows me to drive performance, efficiency, and collaboration in every project.Core Competencies:
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Marketing DirectorAltaş Grup Şirketleri Dec 2022 - Present• Set periodic profit targets and develop marketing strategies in line with these targets.• Plan and coordinate the company's general marketing strategies at domestic and international fairs, manage fair designs.• Plan and implement ATL and BTL advertising activities and follow up on these activities; ensure that the advertisement reaches the target audience correctly.• Ensure that SEO and SEM activities are suitable for the budget, conduct keyword analysis, and perform optimizations suitable for the target market.• Ensure that corporate social media accounts are managed actively and in line with the corporate line.• Manage and supervise creative works; ensure that these works are in line with the brand image and goals.• Develop various strategies and practices to improve corporate and brand perception; increase brand value and reputation.• Develop and implement promotion and campaign strategies for different channels and regions with the joint work of sales and marketing teams.• Continuously monitor the dynamics, competition, and trends of company brands, identify market opportunities, and take strategic actions.• Research and develop new products based on consumer needs and target market analysis.• Improve cooperation and communication with agencies and other departments; agree on mutual goals and work.• Analyze research and plan improvement studies based on the data obtained.• Ensure that the packaging and labels of FMCG products are designed in accordance with consumer preferences, competitors, and price categories.• Support sales activities and ensure that the necessary work is done for these activities to be carried out effectively. -
Brand DirectorMaysala May 2021 - Feb 2022Kaliforniya, Birleşik Devletler-Create brand strategies for target market,-Managing logo design, website design and social resource areas,-Planning digital and traditional marketing strategies for a brand, including researching brand positioning and developing a unique brand identity to connect with customers,-Coordinate strategies designed to achieve organizational goals, including margin expansion and revenue generation, -Planning for the brand to be visible to a broad consumer base, -Develop strategies across print, broadcast and online platforms to build brand credibility,-To analyze the sales of the products to be offered for sale,
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FounderMarka Sponsorluk Jun 2015 - Jun 2021Beşiktaş, İstanbul, TürkiyeMarka Sponsorluk is an integrated communications agency that operates at the convergence of marketing and art to help brands grow. The agency offers product placement, brand incorporation, sponsorship, influencer, and strategic partnership as well as event management services following the changing marketing strategies with technological advancement. Collaborations have been established with a range of leading brands from various sectors, including Mercedes, Schneider Electric, Zara, H&M, Trendyol, Philips, Liebherr, Huawei, Unilever, Redbull, Koçtaş, Rixos Hotels, and Pizza Hut.Collaborations have been established with more than twenty production companies such as Contact Film Works, Mf Production, Kargaseven Turkey, Bloom Media, Endemol Shine Turkey, Hann Media and Med Production. Through signing annual or multi-year agreements with projects, the services of product placement, brand integration, sponsorship, decor installation, art, and styling were managed. -
Advertising ManagerDoğan Holding Nov 2012 - Dec 2015İstanbul, Türkiye-Advertising services including product placement, brand integration, management of applications,-Managing sponsorship activities,-Approval of texts and visuals to be published in digital media,-Checking the compliance of advertising works with copyright rules,-Managing project/actor/presenter influencer ads,-Styling brand management,-Management of brand agreements during the record installation phase,-Project-oriented digital advertising and marketing work,- Preparation and follow-up of contracts through lawyers,- Project-oriented market research and analysis,-Cooperating with PR agencies,-Managing coordination between brands,-Performing communication with advertisers,-Managing project-based corporate reputation efforts,- Planning award ceremony organizations, -
Sponsorship ManagerDoğan Holding Dec 2011 - Nov 2012İstanbul, Türkiye- Managing sponsorship activities,-Styling brand management,- Establishing brand agreements during the decor installation phase, -
Sponsorship CoordinatorDoğan Holding May 2011 - Dec 2011İstanbul, Türkiye-Follow-up of project-oriented digital advertising activities,-Follow-up of contracts,-Preparation of project pitch decks for brands,-Styling and guiding brands,-Converting the sketches of the decor installation into a presentation,-Tracking of the organization processes -
Sponsorship AssistantDoğan Holding Jan 2011 - May 2011İstanbul, Türkiye-Follow-up of sponsorship agreements,-New brand researches,-To direct the sponsored goods to the set,-Organizing meetings with brands,
Çağla Cihan Şen Education Details
Frequently Asked Questions about Çağla Cihan Şen
What company does Çağla Cihan Şen work for?
Çağla Cihan Şen works for Altaş Grup Şirketleri
What is Çağla Cihan Şen's role at the current company?
Çağla Cihan Şen's current role is Marketing Director.
What schools did Çağla Cihan Şen attend?
Çağla Cihan Şen attended Cim | The Chartered Institute Of Marketing, İstanbul Üniversitesi, Afyon Kocatepe Üniversitesi.
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