Payment SystemsCommercial Credit Cards Product & Portfolio Marketing

Head of Corporate & SME Segment Marketing Mobile Products

Corporate Fixed Internet Product Management Responsible for the corporate segment (SME, large & strategic accounts, and public segments)• Lead customer acquisition, the revenue of products and, P&L• Build and lead go to market plans, product positioning, and bundling.• Digitalization of enterprises strategies (Tekno İşyerim Concept)• Upsell / x sell / retention strategies based on deep analysis and customer insights.• Preparing business plans including pricing strategy, product promotion, competitive landscape,customer segmentation, and experience. Co-branding activities and partnerships by leveragingcustomer needs, competitive knowledge, product & marketing expertise.• Analysing and executing the BTL, ATL for acquisition and retention campaigns• Providing promotional tools for sales teams to increase acquisition of customer

SME Segment - Corporate Marketing• Responsible for SME and SOHO segment strategy to deliver the acquisition, revenue, and ARPUbudgets.• Build and lead go to market strategy regarding mass mobile & fixed business also besidesto specific focus areas such as M2M / IoT, ICT, metro ethernet, and digital value-added products.• Keeping customer needs of the targeted segment and/or sub-segments by market research,the competitive environment and economical changes to address new opportunities• Customer-based pricing feasibility for upper segment customers• Co-branding activities and Fenercell, Pttcell partnerships• Led marketing communication: Internal communication and ATL & BTL activities, contentmanagement of social media and organizing events & sponsorships• Companies integration processes of AVEA / TTNET /Türk Telekom (Mozaik)• Conversion of 3G to 4.5G mobile network concerning digital transformation.

Management Trainee - POS and Commercial Cards Product Management - Payment Systems