As the Chief Operations Officer (COO) for TRISTAR, Christina M. Agresti is responsible for the general management and strategic direction across the company including the improvement of operating performance, profitability, and growth of the business. In addition, Ms. Agresti is responsible for fostering a corporate culture dedicated to the professional and personal development of its people and a workforce dedicated to its customers’ mission. Ms. Agresti brings more than 25 years of extensive business leadership in both large and small defense companies.

As Senior Vice President, Christina M. Agresti reported to the CEO responsible for providing strategic direction within the DoD sector generating new partner business. Ms. Agresti was responsible for leading all business development, capture and proposal management focusing on expanding the professional services business portfolio in various U.S. DoD program including U.S. Army, U.S. Navy, and U.S. Airforce. Ms. Agresti key responsibilities included leading budget decisions the improvement of operating performance, profitability, and business growth. Ms. Agresti played a leading role in high-level organizational decisions, daily operations and solving internal issues.

Strengthen your brand. The marketing will follow.Your brand is not driven by your marketing… it’s the other way around. Your marketing should be driven by your brand. EVERYTHING YOU DO SHOULD BE DRIVEN BY YOUR BRAND. It’s the single most important asset you have.Your brand is not an ad campaign or a catchy slogan. Your brand is what you do, how you do it, your corporate attitudes, behavior, personality and philosophies, how your market/customers perceive you, and most importantly, how they feel about you. What is your Unique Value Proposition Statement?At BE Branded our primary focus is refining that brand. Making it as accurate and targeted as possible so that your market/customers know exactly what to expect from you. As you know (or if you don’t, we will tell you probably 38 times in our first meeting), women are much more drawn to brand messages than men. Women are more loyal to brands and more likely to encourage their friends to adopt the same brands.Contact BE Branded today, and let’s schedule a FREE Brand Process consultation. We will analyze your brand, give you our thoughts and a few recommendations, and hopefully show you why you should become our client and complete a full Brand Process session, among other things. And, if you aren’t interested in what we have to offer, just tell us, and we’ll be happy to be escorted out by Security. No hard feelings.

As Chief Strategy Officer, Christina M. Agresti was responsible for working closely with the CEO to improve current business operations and revise them to achieve the company’s long-term vision. Ms. Agresti participated in meetings with the CEO, board members and other executives, coming up with creative business ideas and reviewing data to monitor progress across their business initiatives. Ms. Agresti's key responsibilities were creating a company’s vision, communicating the plan with all those involved, executing the business initiatives and sustaining implementation efforts

Management oversight for capture planning, pipeline development, proposal development, market research, Business Growth, Full P&L, strategic partnering and teaming. Primary focus included the Navy, Department of Defense, civilian agencies and commercial software companies. Bringing progressive marketing experience, brand identity, strategic organizational communications, public relations, media interface and executive level business development capacities, which she obtained working with public and private companies.Responsible for ensuring excellence in delivery of results-oriented full life cycle marketing and business development activities, including target identification, research/analysis, strategic planning, capture strategies, budget management, ongoing customer relations. Developed a process to maximize opportunities for clients to achieve brand growth in managed markets and create more efficient business development processes for organizations to ensure best of breed solutions. As a member of the International Association of Coaching (IAC) and implements the 15 Coaching Proficiencies into her work with clients. Using inherent abilities to analyze competitive landscapes, identify key markets and key communications channels, and plan and implement strategic marketing communications programs to help various organizations meet their corporate objectives

Responsible for ensuring excellence in delivery of results-oriented full life cycle business development activities, including target identification, strategic planning, capture strategies, management support of bid & proposal resources, ongoing customer relations. Ensure use of BD resources across the company & identifying/ responding to key customer relationship needs. Collaborate w/ counterparts across company to ensure best of breed solutions. Provided expertise in new business matters including: strategic planning, competitive intelligence and market analysis and M&A.. * Developed and manage relationships with current and new markets including existing and potential customers and industry partners* Established and maintain account strategic plans for targeted segments of the federal market place* Liaison with senior government officials in federal market* Targeted, qualify, and capture new business opportunities* Business Growth* Full P&L * Network with peers in other groups

Directing the Sabre Creative Services group. Strategic Consulting, including business plan & sales strategy development. Advising new businesses on formation of business structuresFacilitation, strategic communications marketing analysis, identity development, communications process improvement, and expertise in developing strategic internal/external marketing and communication plans in support of corporate objectives budget. Maximize opportunities for clients to achieve brand growth in managed markets and create more efficient business processes for organizations. Environmental assessments and market analyses to identify unique message and positioning strategies. Creative execution of the resulting development of strategic tactical internal/external marketing communications plans, brand identity as well as tactical implementation plans throughout an organization. Consultation knowledge, experience and expert strategic visioning.

Facilitated strategic marketing communications and sales operations control. Overseeing, development, implementation, managing and controlling sales and marketing campaigns and program vehicles including planned, coordinated and implemented special events and promotions. Assisted with corporate advertising, print publications, and effective direct mail marketing program. Implemented direct marketing techniques to advertising and public relations campaigns to ensure successful account acquisition, territorial expansion and brand recognition. Integrated multi-channel advertising strategies and campaigns. Created and supervised the conception, production and printing of advertisements and marketing materials for the company and worked closely with agents and clients to jointly develop marketing tools

Responsible for revitalizing revenue pipeline. Formulation of key selling strategies to revive dormant accounts and formation of strategies to penetrate new sales territories. Forecasted P/L activities and managed sales and marketing budgets. Designed and implemented curriculum for career training programs, with the strategic intent of building a cohesive field sales team that sold using the designed selling methodologies. Coordinated activities for the Courtyard brand & Suites. Inventory forecasts to parallel departments. Developed a direct mail campaign, with calls to action and to track effectiveness. Implemented strategies and infrastructure to track arrival & departure patterns, thereby providing the foundation for optimization of staff scheduling and controlled payroll expense controlsAchieved metric of success by increasing the customer base 15%, which contributed to substantial revenue, cash flow and positive upswing in profit margins.