I’m a Head of SEO with 8+ years work experience and an MSc degree in Marketing Management and Strategy from the UK. I am currently working at Roamless as a Head of SEO and previously worked in Stockholm, Sweden for GANT’s international e-commerce sites.I have SEO experience with Salesforce, Shopify, SAP, Magento, Wordpress and other CMS platforms. I am experienced with tools like Ahrefs, Seomonitor, Semrush, Screaming Frog, Sistrix, Sitebulb, Searchmetrics, Google Search Console, Google Data Studio and Google Analytics. I am experienced with project management and collab tools such as Jira, Wrike, Trello and Asana.During my experience at GANT, I lead the SEO part of the Salesforce replatforming project and was involved in all stages such as establishing the new technical SEO standards, category tree structure, content migration, redirections, meta and URL rules,• Fixed technical SEO issues including crawling & indexation problems, schema, rendering issues, • Started the SEO content creation project in Sweden, optimized the content, internal links & category tree structure, did content optimizations for the UK, Sweden, Denmark, Finland, Portugal, Spain, France.During my management between 2017 - 2019, LC Waikiki became the market leader in SEO among fashion monobrands, reached the highest organic sessions, highest estimated revenues allocated to non-brand keywords, reached the highest performance in its history for the amount of top 3 keywords, total revenue and visibility score on Google. LC Waikiki defeated all direct competitors and dominated very difficult keyword groups while gaining many new keywords on Google.I diagnosed and solved technical SEO issues, introduced redirects, better keyword research based on searcher's intent, introduced performance marketing aspect of SEO by showing the impact of optimizations on the revenue stream. I assisted in the decision for moving the SEO position from Project Management team to the Digital Marketing team and gave trainings and orientations to specialists and managers both in Turkiye and in other countries.For International SEO, I was the only Global SEO Specialist for LC Waikiki's websites abroad. LCW gained number 1 and top 3 positions at many high volume generic keywords in Romania, Bulgaria, Russia, Ukraine, Kazakhstan, Egypt and Morocco. I personally fixed translation mistakes and optimized keyword targeting in many local languages based on data.I was also highly involved with the local and global Google Ads strategies and assisted the channel from an organic perspective.
Listed skills include Seo, Digital Marketing, Online Marketing, Search Engine Marketing, and 47 others.