Cagri Sener Email & Phone Number

New York, Us

• Sales Strategy Leadership: Drive e-commerce sales strategy for Godiva in the USA, working directly with key partners such as Amazon and online channels of Macy's, Costco, Bloomingdale's, and Walmart.• Pricing and Revenue Optimization: Manage pricing structures, submit annual updates, and optimize revenue through effective pricing strategies in collaboration with Finance.• Partnership Management: Cultivate strong relationships with e-commerce partners, overseeing purchase orders for timely deliveries with the Supply Chain team.• Product Listing Optimization: Optimize product listings with Merchandising for enhanced visibility and sales on partner sites.• Content and SEO Strategy: Develop and implement SEO strategies, collaborating for high-converting content creation.• Agency Collaboration and Performance Optimization: Oversee Amazon's agency, ensuring accountability, and collaborate on performance media with the Digital Manager.• Analytics and Sales Monitoring: Regularly monitor sales on key platforms, identify improvements, and lead competitive studies for enhanced sales strategies.

Seattle, Wa, Us

• Develop strategies for driving growth across marketing, sales, partnerships, and new markets for Pura Olea Organic Olive Oils, PastaBRIO, Pura Gourmet Spices, and Pura Gourmet Vinegar brands.• Successfully acquired and onboarded three major new customers, resulting in significant business growth and increased revenue. Acted as the primary point of contact, fostering strong relationships and ensuring excellent customer satisfaction.• Oversee business operations, insights, marketing strategy and planning, sourcing, analytics, sales operations, and new market expansion.• Formulate strategic marketing priorities, branding, positioning, and brand/product integration.• Manage the team responsible for Amazon, Google Ads, social media, and digital marketing tools.• Supervise website management (Shopify & Squarespace), e-mail marketing, content creation, and CRM tools.• Ensure the best channel-based portfolio mix at the correct pricing to deliver profitability targets set by management.• Successfully launched four new product portfolios and brands.• Achieved a 54% increase in net sales compared to the previous year.• Collaborate directly with influencers and recipe developers to create compelling content.

Vevey, Ch

• Developed yearly brand plans for Nescafé Xpress and implemented them according to the brand strategy during the integrated commercial planning process.• Ensured effective and efficient management of the Nescafé Xpress brand through collection of consumer insights and information via market research, driving continuous innovation and renovation.• Developed and implemented Brand Communication Campaigns & Media Plans through strategic touch-points. Set KPIs for strategic communication partners of Nescafé, resulting in winning an Effie Award for the summer marketing campaign in 2021.• Managed the optimum PFME split in line with the approved budget, overseeing consumer promotions, channel-based promotions, events, and activities throughout the year.• Increased market share by +4 BPS compared to the previous year (Nielsen Data).• Led the successful launch of new products, brands, and ideas, supporting the innovation and renovation pillar across the category.

Vevey, Ch

• Implemented, followed up, and updated eCommerce Customers Plans (Amazon, Getir, Banabi, İstegelsin, Migros Sanalmarket, Carrefour.com, Happy.com, Hepsiburada, Trendyol, Bimarket, Algelsin) for all categories (Coffee, Confectionery, Breakfast Cereals, Dairy Beverages, Infant Nutrition, Petcare, Healthcare, and Nescafé Dolce Gusto)• Directed implementation of media plans and Joint Business Plans (JBPs) on key retailer websites, ensuring online market share and sales growth by brand, category, and retailer.• Added seven new customers to Nestlé Turkey, including Amazon. Successfully launched the Amazon account, implemented marketing tools and product listings, and collaborated with marketing teams to create A+ content and brand pages.• Launched the Starbucks eCommerce project successfully with Migros, one of the largest retailers.• Ensured eCommerce content accuracy and quality by monitoring compliance and performance of digital content against defined standards and targets.• Achieved a 129% increase in net e-commerce sales, making it the most significant growing channel at Nestlé.

Vevey, Ch

• Created and implemented the "Integrated Commercial Planning" process, identifying key opportunities and action plans. Assisted in developing channel category plans and budget plans for traditional trade channels.• Developed trade marketing activities for 120k outlets, including grocery and convenience stores.• Developed the in-store vision of success (picture of success) for each channel and category, continuously reviewing the effectiveness of in-store actions and working closely with Marketing and Category Development.• Analyzed Nielsen and IPSOS data and collaborated with marketing on new product launches.• Introduced a new incentive mechanism called the "League" for sales regions, increasing sales by 50% during the incentive period and fostering team synergy and motivation. Awarded for this project.• Managed the largest historical incentive in Nestlé Turkey, doubling net sales during the 2018 World Cup Incentive.

Vevey, Ch

• Collaborated closely with sales, demand and supply planning, and finance departments to fulfill customer requirements in a timely and accurate manner. Ensured smooth flow of deliveries through coordination with the distribution department.• Maintained high customer satisfaction by addressing needs and resolving concerns through proactive strategies.• Analyzed data to perform customer behavior, trend, and risk analysis, considering inputs from Demand & Supply Planning, Sales, Customer, and Service Strategy to determine out-of-stock risks.• Worked with 3rd party agencies to lead marketing activities of the supply chain department inside the organization.

Vevey, Ch

• Communicated with international channels and controlled the shipping documents required for import and export.• Supported operational improvements through Nestlé Continuous Excellence (NCE).• Prepared daily payment instructions for import duties and invoices, created files for purchase orders, and tracked them.

Delft, Zuid-Holland, Nl

*Auditing the distribution of IKEA catalogs to houses, supervising the distributors. (Managing a group of 5 people)*Checking the distribution of the catalogs, creating the distribution route, and assigning personnel to these routes.*Sales in the IKEA stores and assisting marketing activities

Master Of Science (Msc), Industrial Engineering

Doctor Of Philosophy (Ph.D.), Marketing

Bachelor'S Degree, Industrial Engineering