Caroline Hockings Email & Phone Number

Macclesfield, England, United Kingdom

Bradford, England, United Kingdom

Manchester, England, United Kingdom

Worked closely with the Buying Director to ensure the right products based on our demographic of customer were brought to site. - Making key decisions throughout the buying process:- Sourcing new products, reviewing the old.- Finding and contacting the right suppliers.- Reacting to customer demands and current market trends.- Maintaining good working relationships with existing suppliers while seeking new ones.- Negotiating to get the best prices, margin & payment terms. Increasing profitability.- Interpret and analyse reports to help predict future sales based on the needs of the business. - Monitor sales performance. - Forecasting. Update inventory and ensure stock levels are kept at appropriate levels.- Pitching ideas and working closely with all departments to ensure visibility, awareness and that a brands integrity is maintained whilst on site.

North & Ireland

NATIONAL ACCOUNT MANAGER Managed On - Line Leading Retailers: Beauty Bay, The Hut Group, Pretty Little Thing, Very Group & Indulge Beauty, alongside SME Independent On – Line Retailers.- Developing the Irish market in both bricks and mortar accounts and on line. Harvey Nichols, Sam McCauley Group many small pharmacy's and On Line Retailer Cloud 10.- Targeted to drive retail sales to recognise and achieve new distribution targets, - Achieve wholesale targets by increasing brand portfolio within existing accounts- Develop and implement activities and tailored trade plans to maximise business potential. - Achieving and building excellent & effective working relationships REGIONAL MANAGERManaging a team of MUA 's & Beauty Experts in key accounts. Harvey Nichols & Selfridges to increase sales & ranking through education and focused strategic thinking of the Beauty Experts in store, - Relationship building with internal stakeholders and senior management.- Looking at opportunities to increase business. - Increasing brand awareness in non consultant doors M&S JLP, SNK & Holland & Barrett through organising training and Beauty Expert visits and events. - Looking for new business with Independent retailers and increasing existing business by introducing new brands

National

Helped to set up and launch a new business in the UK – McPherson’s UK. Using my years of experience, solid reputation and enthusiasm to be a key advisor and initiator to successfully transition and relaunch an existing brand from concept to retailer. Gaining a full 360’ understanding of behind the scenes set up and workings to managing, developing and building sales opportunities with key retailers.Responsible for: - New business opportunities- Negotiating and managing terms- Margins and business models- Analysing sales by account- Analysing and manipulating historical trends, promotional activity, marketing and trading calendar phasing, in order to generate the best suggested forecast.

National

A key member in an exciting opportunity to relaunch the Dr LeWinn’s & Renunail brand in the UK, to inspire and encourage teamwork towards successfully achieving sales goals and develop new growth opportunities through promoting the brand, developing and maintaining excellent customer relations, upholding daily operations and creating a fun environment!Awarded a ‘Company achievement award 2013’ for successfully achieving sales goals, sourcing new business opportunities and promoting the brand while offering exceptional customer service. In 2014 was runner at the Tesco 2014 Health & Beauty Conference for ‘contribution, support training and development’ through their Beauty World Concept journey Wrote & facilitated product training programs for the AirlinesExpert appearances on TV shopping chanels Ideal World & TJC

National

FILTHY GORGEOUS LONDON (London & Glasgow)A service and retail lead Beauty Emporium, your one stop beauty shop for a ‘Girls night out’Optimising key trends & looking for new business growth opportunities in services offerred and retail opportunities, Developed the relevant internal processes for a new brand to market: Recruitment strategy & induction programs. Assessment & training programs, Facilitated product training. Educated therpists to be sales focused to achieve retai targetsRADICAL SKINCARE (Harrods & SNK)Worked with the founders to lead collaboration strategies for joint drives towards increasing brand awareness and sales within the UK marketNATIOResponsible for 45 external accounts, 4 Business Development Managers. Strategic planning and organization of an evolving new business model achieving immediate wins and long term goals.Wrote and facilitated training programmes for internal & external employees / companies. Debenhams & Tesco's. Appeared as an Expert on TV shopping channels to drive brand awareness and sales, Educating the televison viewer. Planned, devised, developed ,relevant monitoring, reporting and measurement systems. Created recruitment stratagies based on the brands visionDeveloped internal induction and training programmes for a new brand to market. Generated event programmes in store to drive salesAchieved outstanding sales and awarded an all expenses paid trip to visit Head Office of Natio in Melbourne Australia.

Worked alongside the Brand Manager for this Concession Brand and was responsible for:NOP, budgeting, concession fees, cycle counts, inventory, forecasting, sales achievement new store openings, store design, marketing and eventsDirectly involved in managing major accounts Harrods, Selfridges, Liberty, JLP, HOF, Debenhams, Fenwick. Daily management and motivation of the sales team to achieve sales targets and grow their accounts.Ensure sales team worked closely with the Advisors in store to implement promotional and marketing activity to generate sales growthHeld regular meetings to share best practices, create business plans and review business Developed commerciality of Advisors in store through new Education initiatives Updated & reformulated a Mystery shopping program to ‘catch you giving great service’ Reward & Recognition Created with the Education team a ‘Service Contract’ to raise service standards in store and set and achieved retail sales targets Updated & reformulated mystery shop programmeCreated a Service Contract and raised service standards in store and set and achieved retail target.Developed commerciality of advisors in store through new education initiatives.Worked closely and liaised with the salon division to create strong unity of the brand.

Encouraging learning, development and improvement through praise, recogniton & coaching, improved personal effectiveness of each team member.Daily management and motivation of the Area Managers to achieve area targets and regional targets & grow their accountsDirectly involved in the management of major accounts establishing relationships with Store Management, Department Managers &Worked with the Area Managers to establish creative business plans and implement promotional & marketing activity to generate salesEncouraged & ensured Area Managers worked closely with the Counter Managers and their teams in storeheld regular meetings in order to share best practices acroos the Region in orer to share best practices and motivate them to success.Formulated stategic plans to maximise business growth in key stores to increase market share and profitability.Achieved £23 millon sales target.

North Scotland

Customized & executed individual Education & Coaching programmes to suit the needs of the business and individualsWorked closely with the education Director to develop and strengthen " Speacialist Services" with in store training for Brow bar speacialists, Make up Artists, and Skin Care speacialists to create a point of difference in key flagship storesHelped North of England & Scotland to become the top performing region through maximising individuals & teams of Beauty Advisors skills and effectivenessAttended Global Training Seminar