Caroline Haley Email & Phone Number

Oakland, Ca

I work as a freelance onsite or remote designer, collaborating with anyone from Sales Teams to C-Levels on all aspects of marketing materials including:• Developing startup branding and/or graphic standards for existing brands.• Developing identities for spin-off brands and entities.• Building presentations (with or without animation) in Powerpoint, Keynote orGoogle Slides.• Designing white papers, TLPs, eBooks, one-pagers, brochures and other collateralmaterials, and/or… Show more I work as a freelance onsite or remote designer, collaborating with anyone from Sales Teams to C-Levels on all aspects of marketing materials including:• Developing startup branding and/or graphic standards for existing brands.• Developing identities for spin-off brands and entities.• Building presentations (with or without animation) in Powerpoint, Keynote orGoogle Slides.• Designing white papers, TLPs, eBooks, one-pagers, brochures and other collateralmaterials, and/or designing templates for these items.• Visualizing data for infographics.• Applying branding to trade show elements and/or annual event graphics.• Front-end design for banner ads, eblasts, landing pages, etc.). Show less

Greater Chicago Area

Worked on full-time contract for local digital marketing technology company in Chicago area:• Developed and maintained brand standards.• Conceptualized and visualized technology platform and its components and relevancy to potential customers.• Reworked entire sales deck with CMO.• Overhauled website and e-marketing materials.• Created graphics for all content launches and posts.• Designed and produced e-books and content documents (white papers, TLPs, downloadable PDFs).

• Worked directly for Creative Director and entire creative department on logos and identity, brochures and collateral, annual reports, special event graphics, trade shows and exhibit design

• Developed brand standards for major local retail chain including audit of existing brand and rework of logo, signage and other materials. Established graphic standards manual and trained client in use of new standards. • Concepted and art directed ad campaigns including television, print and outdoor.• Designed signage, package design for national restaurants and retail stores including non-traditional advertising tactics.• Designed packaging, sales and promotional materials for… Show more • Developed brand standards for major local retail chain including audit of existing brand and rework of logo, signage and other materials. Established graphic standards manual and trained client in use of new standards. • Concepted and art directed ad campaigns including television, print and outdoor.• Designed signage, package design for national restaurants and retail stores including non-traditional advertising tactics.• Designed packaging, sales and promotional materials for Anheuser-Busch Show less

• Worked on ad campaigns for local and national brands.

• Concepted and executed ad campaigns for national retail and business-to-business brands