We has won 2015 Greater China Independent Agency of The Year (Gold) award by Campaign Asia-Pacific.Key Clients including INFINITI, Mondelez, Henkel, Huawei

APAC Regional Digital Manager for Beauty Care, Henkel. Lead digital marketing strategy for 12-country APAC region from digital concept development, digital media planning, retail digital experience to e-commerce. 70% focus on China Market, taking care of digital marketing and e-commerce;Closely working with global digital team for global campaign and digital application rollout;Lead retail consumer interactive experience project and apply new technology solution into company’s retail business model;Brands: 
Schwarzkopf, Syoss,
 Fa, Haiermian,
 Diadermine12 Asia Markets:- Australia, China, Indonesia, Japan, Korea, Malaysia, New Zealand, HongKong, Philippine, Taiwan, Thailand, Vietnam

Lead and oversee the social media strategy for all JnJ consumer goods brands, Johnson's baby, Neutrogena, Clean&Clear, Listerine, ob, dabao.etc.Facilitated social media working process and social media partners from zero;Lead social listening and social media agency to dig out the consumer social insight and turn it to the marketing actions to regain the trust from consumer after previous PR crisis [work & pump mom and 1st mother’s campaign]; Gained 3 personal awards of JnJ and over 15 professional advertising & marketing awards within one and half year;Professional Awards• Effie Awards 2012 Best of Best Award[JnJ Work & Pump Mom]Case show video: http://v.youku.com/v_show/id_XNDI4MjI3MzY0.html• Spikes Asia 2012 Best Use of Social Media, Shortlist Awards[Johnson’s baby 2012 Mother’s Day]Case show video: http://v.youku.com/v_show/id_XNDMyNjU3NjIw.html• Asian Marketing Effectiveness 2013 Best Small Budget Marketing Campaign Shortlist Listerine[Camera Tastes The Food Before Mouth Does] campaign Case show video: http://v.youku.com/v_show/id_XNTA1MTA1Njcy.html

Working on brands:Nike, Jordan, Pepsi, L'Oreal and some new business pitches (1/3 work and pitches reporting to GM directly)Managed Nike Basketball, Nike Football, NIKEiD category from handling client relations, creating digital and social media strategies to project management and costing;Initiated and developed a cross-platform (QQ/RenRen/Sina/Hoopchina)social destination Baller’s Network for NIKE basketball in 2010. The Baller’s Network grew from 500,000 to over 1,500,000 members, which became the biggest basketball social network in the world;Global Athlete China Tour. Followed Kobe during his China tour, 5 cities in 5 days. Worked with shooting crew closely to generate a daily recap video for each city tour and posted it on to NIKE websites and video verticals, which created a big voice around Kobe’s tour among all the fans in China. Also, we leveraged sina weibo to real- time update Kobe’s whole journey; Planed and oversaw KOBE V iD design competition campaign in 2010. Gained 12k designs and 146K votes in only 2 months with very limited media budget. The final winner was sent to LA to witness the moment that Kobe wore his design fighting on the court against Huston Rockets. A documentary video was been made to record the whole story and gained over 1 million views from social and video verticals during 3 days;e-Commerce. Manage NIKEiD category and help their online business increased over 55% via social media approaches with limited media budget from last July. Establish the official weibo for NIKEiD and gained over 13,000 fans in 9 months, around 8,000 fans came during the 1st quarter of 2011. The rate of increase is 145%;Created interactive experience to connect with retail and offline event; Key campaigns involved: NIKE PO1 2008 Olympic Campaign, 2010 World Cup Campaign, 2010 KOBE China Tour, 2010 Kevin Durant China Tour, 2009 Manchester United China Tour, ZOOMKOBE 6 “The Black Mamba” movie launch campaign.

Client: Vanke, TESCO, Shanghai VOLKWAGEN, KFC, Crland