Cailean Carvalho Email & Phone Number

Evesham, Gb

Supporting the Chief Executive Officer with commercial strategy and advising the senior team on marketing, product and operational advancements.

Leading the renewed strategy of this start up and mapping the pathway to scale up. Leading marketing, sales, learning, product and insight teams, coaching their expertise. Supporting our Chairman with investor management and fundraising. Delivering transformed ways of working and balancing the culture with the Chief Operating Officer.

Leading the SFS Media team to deliver media and marketing services to education, employer and commercial brands. From start up to scale, managing the enfranchisement of the trading arm from the Speakers for Schools charity. Forging a portfolio of digital media and communications services to bring benefit to the 3.4m young people in reach, across 4,400 UK schools and colleges.

United Kingdom

Leading the charities efforts to impact young people. Championing our Inspiration programme, managing our Experience programme to create eye opening experiences for one million young people, a year, nationally. - Leading a national team of Heads of Regions and their Regional Partners in their efforts to engage schools, colleges and employers in an ecosystem of opportunities for young people. - Innovating programmes to support young people into their progression pathways, developing services to raise aspirations with regional customisation to alter our national impact.- Operating advisory boards and a national youth council in order to celebrate and amplify the customer voice through our strategy and the national perception of opportunities for young people.

Birmingham, United Kingdom

Leading the vision, values and strategy of Coursematch in proving fair, free and full access to HE. Partnering with pioneering HE providers and commercial brands to reach students in their HE journey to influence their action. Responsible for:- Commercial strategy- B2C engagement and user acquisition journey- B2B marketing and client experience- Sales, onboarding and enablement- Media strategy and planning- Media portfolio and operations

Cheltenham

Led the for-profit, commercial arm of the UCAS charity, UCAS Media, managed 45 experts and delivered £21m of revenue annually in media and insight services for over 1,100 clients. Acted as Vice-Chair of the Senior Management Team. • Innovated the portfolio in the wake of GDPR regulatory change, reduced existing services by 75% to mitigate risk, refreshed the go-to-market strategy and still grew the business by 22%.• Met the challenge of market feedback and transformed new services in a data insight and consulting practice, paid media agency and led four key acquisitions and partnerships. • Combatted fierce competition, with increased headcount by 25%, advanced skills and service levels and secured a position in the top 3% of UK digital marketing agencies.

Newcastle Upon Tyne, United Kingdom

Led 16 experts in the development of a new business unit to expand NCFE Group into the apprenticeship levy driven employer services space, reporting directly to the CEO.• Forged an optimal strategy to enter the apprenticeship market with a unique value proposition, advanced a strategy to the Board and accelerated group growth in 12 weeks. • With pace at the centre of requirement, stood up a marketing, sales, service and product development team and secured required accreditations to protect market share. • Driven to deliver a high return on investment securing £7m in committed revenue for the division, a 30% group annual revenue growth and delighting existing and new customers.

Uk And Us

Furthering experience of transformational consulting and leadership in a variety of UK and US roles: • Richard Bland College (US) - Acted as Interim Chief Information, Strategy and Innovation Officer and led 60 in a structural redevelopment project to increase efficiency by 25%. • Hampshire County Council - Led a HR Transformation project on forging a modern working environment and innovative talent acquisition through centralised data sharing. • Chartered Institute of Professional Development (CIPD) - Advised on the implementation of technology in HR and leveraging analytics for greater success in thought leadership impact.

Bracknell

Managed the enfranchisation of the IBM Division to Portal, reporting to the Chief Executive. Led a team of 47 in a transformation from a commodity technology to a consultancy solutions business.• Successfully transitioned the division, enabled the market proposition, upskilled key sales, operations and technical staff and maintained key client projects, expanding internationally. • Returned the acquisition investment within a six month period as well as established long term contracts that increased sale profitability by 150% and won three IBM partner awards.

Portsmouth, United Kingdom

Entrepreneurially grew a unique education proposition in the UK that expanded to a global role that reported to the Global Vice President and led a team of 90, owning $135m of annual revenue.• Birthed the exceptional student experience proposition, encompassing 63 software and service elements to a seamless reinvention of the student journey in FE and HE. • Increased revenue from $4m to $45m in two years within the UK and evangelised a market eminence for the IBM and my personal brand in education thought leadership. • Replicated the model across 16 countries across EMEA and the Americas, enabling and upskilling teams and seeding keystone projects • Developed the graduate recruitment process, sales and consultancy training, curriculum development, entrepreneurship foundations and an education social responsibility program.