Cailley Dischinger Email & Phone Number

Greater Los Angeles Area

Identify, develop and execute strategic digital solutions for startups specializing in:- Digital Growth Marketing- Project + Campaign Management- Brand Strategy- Public Relations- Strategic Partnerships- Affiliate + Influencer Marketing- Social Media Strategy- Event planning & production- Creative Content StrategyPast and current clients include Dieux Skin, Air Milkshake, The Expert, Thorne Dynasty, Potion PR, Platefit.co, Fat Chance Los Angeles, EVENPRIME, Carte.co, Looma Home, Sebamed USA

Greater Los Angeles Area

As the first full-time hire at this startup, it was an incredible experience to support and contribute to the early foundation of the brand. From growing our organic social media following on Instagram (from 10 to 55k in 2018-2019) to shaping major brand activations (The Grove and Americana pop ups), and driving strategic licensing partnerships (Outerstuff, Disney, NBC Universal) I created significant headway resulting in progressive growth, while most importantly, learning what drove success from each touch-point.Creative Strategy• Played a key role in shaping and leveraging high-visibility partnerships• Forged and nurtured strategic partnership network to drive brand awareness and revenue, contributing to over 700% growth in impressions and over $2 million in gross revenue during company's first year• Spearheaded and drove charitable give-back mission and company brand guidelines• Managed charitable partnership with Baby2Baby, organizing monthly in-kind gifting and team volunteering• Created and implemented growth marketing campaigns: influencer collaborations and ambassador program, leading to 1,000+ creators onboarded.• Led and worked with the design and photography / video production teams to develop original channel-specific content and execute marketing campaigns across social media channels• Continuously improved by monitoring, measuring and updating best practices and analysis of performance through weekly reporting to executives, communicating strategy and progress of key performance indicators

Greater Los Angeles Area

Content + Social Marketing• Secured company's viral launch media placement with Insider• Launched Instagram channel and organically built 48k followers in under 1 year• Launched Pinterest channel and grew monthly viewers from 100,000 to 2 million in 6 months• Responsible for maintaining overall brand image across social channels, media and events• Developed and executed social media strategy through competitive research, platform determination, benchmarking, audience identification and thoughtful messaging• Wrote, designed, edited, published and shared daily content across channels• Managed planning, execution, and fulfillment for email acquisition sweepstake partnerships• Worked alongside paid digital team to identify and leverage any paid media opportunities, improve full omnichannel funnel efficiency and related marketing campaigns• Responsible for all social media budget planning and tracking• Collaborated with all departments to ensure alignment, maintain brand consistency, meet licensing approvals and coordinate actions

Greater Los Angeles Area

Acquired by Cameo• Developed and executed timely messaging across all channels (email, phone, chat & social)• Collaborated cross-functionally to pitch celebrity and influencer campaigns• Drove internal PRIDE campaign from concept to fruition, raising $5k for LGBTQ charities• Generated promotional calendar for Marketing & PR use• Drew insights from paid social analytics• Strategized effective ways to build following and engagement• Produced and created original content, videos and contests for social media and blog• Contributed to increase in following and engagement by over 15% in one month• Compiled extensive research on new clients and conceptualized campaigns• Wrote SEO-friendly site copy• Generated promotional plans and copy for clients• Monitored and closely tracked shipping delays• Accurately fulfilled exchange, return, custom and sample orders• Assisted with photoshoots, offering direction, contacts and styling experience• Played integral role in planning team engagement activities

Greater Los Angeles Area

Aldocarrera.com• Acted as liaison between photographer, stylist and talent• Generated call sheet and shot lists• Tracked budget for shoots• Assisted in all aspects of production as necessary• Anticipated needs on and off set and provided efficient solutions

• Designed company logo• Curated, produced and captioned social content• Created digital design assets for print and web using Adobe CS• Website design• Provided marketing strategy and recommendations

Slippery Rock, Pa

• Installed and deinstalled exhibitions• Orchestrated administrative duties• Organized and packaged work • Supervised exhibitions• Designed event posters and publications• Gathered and arranged refreshments for opening receptions

Pittsburgh, Pa

Assisted on editorial photo shoot for Olivia Bee x Maddie Ziegler, featured in ELLE December 2014 Issue• Prepped and organized selected looks for editorial shoot• Assisted model with fittings and altered where necessary• Managed and maintained inventory throughout shoot to ensure efficiency and organization• Served as extra set of eyes to photographer using sharp attention to detail• Developed positive relationships with all shoot contributors

Mass Communication/Media Studies

Independent Study Abroad Student

Bachelor Of Science (B.S.) In Communications, Digital Media, Graphic Design And Art History

Activities and Societies: Martha Gault Art Society, Study Abroad Club and The Liberal Arts Living-Learning Community