Conducts competitive analysis, market research, customer analysisComposes the marketing plan for enhancing services as well as launching new services for International studentsCreates, delivered, edits and optimizes marketing materials and advertising campaigns Manages and creates content for social media platforms to ensure company messages are accurate and consistent to the public Made the strategies on the company’s business development plan based on the company’s development goals

● Conducted customer analysis and composed the marketing plan with the purpose of boosting awareness and close more offers● Re-designed the logo, website● Created, delivered, edited and optimized marketing materials and advertising campaigns● Managed, operated and produced content for social media platforms to maximize exposure, and ensure company messages were accurate and consistent to the public● Customer relationship management

Conducted user research, market research, competitor analysis and research on both TikTok and other social media applicationsAnalyzed and evaluated frameworks, E-commerce flow-path, user interface design and features on both TikTok and other social media applicationsAssesses current frameworks, E-commerce flow-path, user interface design and features on TikTokConducted development plan to better frameworks, E-commerce flow-path, user interface design and features on TikTok

Constructed new business plans by accomplishing market research with customer analysis and competitive analysis (SWOT analysis).Provided education consulting for mainly Chinese students who need help in their study fields, especially assisted them in University applications to achieve academic successesServed as the supervisor of the team; composed, compiled, edited and evaluated articles in academic fields to be posted on the WeChat social media platform of the company to achieve marketing goals