Caio Costa Email & Phone Number

São Paulo, Brazil

Helping to deliver the strategy of Innovation for all Ambev Business Units (Beer, Non-Alcoholic, Ready to Drinks), contributing to strengthen our portfolio of products for the future.

São Paulo, Brazil

Helping to consolidate Ambev's reputation across Brazilians, through the development of a long-term strategy, creation of brand fundamentals (both verbal and visual) and strategic guidelines.

São Paulo, Brazil

Helping FIAT automobiles to thrive in the exciting & competitive environment of the Brazilian automotive industry.In this role, I lead the strategy for FIAT's brand, product & retail communication campaigns contributing to establish an emotional bond between the brand and the Brazilian audience across multiple channels.At this moment of my career, I highlight:- Helping to reinstate an emotional connection between the FIAT brand and Brazilians, improving brand perception and driving business results (FIAT as the best-selling automotive brand in Brazil 2021 for the first time in 7 years).- Launching the first ever FIAT SUV, FIAT Pulse, with a robust product platform created in partnership with the Brazilian audience.- Launching the FIAT 500e, the first ever FIAT electric car, contributing to a more innovative, technologically-advanced and connected FIAT brand.- Launching the all-new FIAT Toro, the first connected FIAT pick-up truck.- Launching the new FIAT Argo and FIAT Mobi, helping the brand to connect with younger and more aspirational audiences.- Launching of the All-New FIAT Strada which helped the vehicle to become Brazil's top-selling compact pick-up truck and one of the country's best-selling vehicles.- Launching FIAT's rebranding movement to reposition the brand in the industry and attract new clusters of audiences.- Building a brand architecture platform to position & launch every FIAT product connected to the brand umbrella concept, its core values & essence.Strengthening the iconic FIAT brand in Brazil while driving strong business results is my everyday challenge.

São Paulo Area, Brazil

At GTB, I was responsible for leading the agency's Strategic Planning department, composed by a team of 8 multidisciplinary strategists. In this role, I led the strategy of Ford’s Primary Brand, all nameplates’ Launch & Sustain Campaigns and, Retail & After-Sales initiatives. As the Strategic Planning Director, I've worked closely with our Regional Leadership & Global CEO, participating in crucial decision-making moments of the company, making presentations to Ford’s C-Level, dealers & internal stakeholders in Brazil & Latin America. Additionally, I've advised our clients about several parts of their business, contributing to turn high-pressure situations into winning opportunities. As the highlight of this period of my career, I regard being one of the local leaders of Ford’s pitch process, helping the agency to maintain a significant portion of Ford’s business in GTB Brazil. Other important milestones include leading the strategy of Customer Experience for Ford of Brazil and activating the Ford Brand in Rock in Rio 2019 (The largest music event in Brazil) through a "Mobility" Platform.In addition, I’ve been responsible for setting the strategic vision to launch new products such as Ford EcoSport & Ranger in the local market, with the focus on lead generation, driving traffic to dealerships & enhancing sales objectives.Providing a results-driven strategy which focuses on the consumer & solves our clients' business problems is my exciting daily challenge.

São Paulo Area, Brazil

As Senior Strategic Planning Manager, my role was to inspire, mentor & provide strategic guidance to our team of strategists. In this position, I’ve helped them conduct qualitative & quantitative researches, extract deep insights from data analytics, develop creative briefs & strategic thinking for multi-platform campaigns, engage owners through CRM strategies, set metrics & KPI’s as well as preparing them for meetings & presentations. During this period of my career, I was successful on implementing an inclusive & collaborative team culture, stimulating our strategists to work together, co-create & have a healthy exchange of ideas in every single project. In this role, I was fully dedicated to serving the Sales, After-Sales, and Marketing teams of the Ford Motor Company of Brazil.My favorite projects include helping Ford transition towards a more customer-centric brand through the transformation of its sales & aftersales experience in several dealerships across the country and developing a digital shopper marketing strategy, strengthening Ford’s performance in the lower funnel, improving sales conversion and achieving business results.Developing a superior customer-centric strategy which translated into a leading business or brand differential was my utmost goal at this period of my career.

São Paulo Area, Brazil

In this role, I was responsible for Ford´s nameplates' launch & sustain campaigns, managing a team of coordinators, supervisors & assistants, responding to both the former Senior Strategic Planning Manager & the Chief Strategy Officer in Latin America.As Strategic Planning Manager, I take pride in launching the all-new Ford Focus Fastback in Brazil, strengthening Ford Fusion presence within the luxury sedans segment and leveraging Ford's perception in innovation & technology through an umbrella brand campaign.My core responsibilities at that moment were:- Developing results-driven & business-oriented campaign strategies across digital, above & below the line channels. - Developing Brand positioning for several Ford’s vehicles and primary brand.- Conducting both qualitative & quantitative researches to understand customer needs & behaviors and uncover deep customer insights.- Leading the creative brief process.- Working together with different agency teams such as Media, Creatives, Business Intelligence, User Experience, CRM to guarantee all customer touch-points were aligned with the overall campaign strategy.- Developing Channel Planning Strategies, creatively designing messages to attend customer needs across different channels.- Developing User Experience Briefs to enhance the usability of our digital platforms.- Partnering with the UX team to design consumer journeys.- Briefing our PR & Brand Activation agencies.- Leveraging the power of data to create one-to-one communication messages.- Setting Metrics & KPI’s to measure both campaign performance, brand & product health; Making quick adjustments & optimizations to improve the effectiveness of the campaigns when necessary.Leading the strategy of some of Ford’s most successful communication initiatives of the last few years is something that I deeply value & I’m proud of.

São Paulo Area, Brazil

As a Supervisor, I was part of the agency's group of global accounts, attending world-famous brands such as Honda Motors, Procter & Gamble (Head & Shoulders and Ariel) & Electrolux.In this role, I supported both the Strategic Planning Manager & Strategic Planning Director in major initiatives such as Honda new vehicles' launch campaigns, but also had the opportunity to lead specific projects such as Electrolux product and Christmas initiatives.My main responsibilities included conducting both qualitative & quantitative researches, uncovering consumer insights, developing creative briefs, designing always-on content for social platforms and delivering presentations to the client.At this stage of my career, I was also highly involved with Social Media. Together with the Strategic Planning Director, I helped to architecture the strategy of entrance of Honda Motors and P&G’s (Head & Shoulders & Ariel) in both Facebook & Instagram Social Platforms.In addition to day-to-day activities, I also played a part in nationwide famous Business Pitches, helping the agency to win the accounts of clients of the likes of Apex Brazil & Sadia.Working with & learning from some of the most talented strategists in the country as well as having the opportunity to lead campaigns for well-respected clients were the highlights of this period of my career.

São Paulo Area, Brazil

As an assistant, I had the opportunity to actively participate in the daily routine of major global & local accounts such as Google, Trident, Nike, Skol, Glamour magazine and Sustagen Kids.In this position, I helped to architeture strategies for several communication initiatives, such as launching & positioning the Google Chrome web browser and the Trident Fresh gum in the Brazilian market. Other activities include monitoring and optimizing the performance of Trident & Glamour magazine Social Media campaigns and collaborating with the team in the development of omni-channel digital strategies for Nike Football and Running campaigns as well as Skol product initiatives.My main responsibility at that moment was to deeply understand our brands’ target customers’ behavior, attitudes and needs, translating meaningful human insights into practical action plans. Conducting qualitative researches, developing communication analysis and writing creative briefs were my daily tasks.More than the vast quantity of projects I was able to be part of, I regard this period as an assistant as a turning point in my career, fueling my passion and curiosity about the digital environment.

São Paulo Area, Brazil

As an intern, I was gifted with the opportunity to work with two of the most iconic brands of the world: Nike & Skol. At that period of my career, I was lucky to actively participate in the daily routine of both accounts.For Nike, my main responsibility was to develop the Insights report. I had to monitor all movements from the competition, take a general look at the sports industry & identify potential opportunities of partnerships, sponsorships & activations to engage sports obsessive teenagers with the Nike Brand. I was in charge of presenting this material to both the agency’s internal teams & the client.In addition to this project, I had the opportunity to assist the Strategic Planning Manager & Planning Supervisor in major brand initiatives, such as the social campaign to celebrate the retirement of the football superstar Ronaldo & the social initiatives to unveil the new sponsored Football teams' shirts: Santos, Internacional, Corinthians, Bahia & Coritiba FC.For Skol, my role was to assist both the Strategic Planning Manager & Planning Supervisor with human-centered insights from both researches & social media monitoring. In addition to that, I’ve developed several communication analyses in order to help Skol to find opportunities to differentiate itself from competitors. During this period, I’ve had the opportunity to participate in some of the most relevant initiatives of the leading beer brand in Brazil (Skol) such as Institutional, light beer & the famous carnival campaigns.Having the opportunity to start my career with such iconic brands opened my mind for the real importance of creative advertising.

São Paulo Area, Brazil

Before working as a Strategic Planner, I had my first experience at an advertising agency working in the Media / Checking department. My main responsibilities were accompanying the development of media plans & checking if every initiative described in the plan was transmitted.

Bachelor'S Degree, Marketing & Communications

Intensive English Course, English Language And Literature, General, Advanced (C2 )