Responsible for the strategic management of the agency, prospecting and closing deals with new clients, and marketing planning that directs the advertising campaigns executed for each one. My main responsibilities as a marketing director are:- Development and implementation of marketing strategies: creating and executing high-performance marketing strategies aligned with each client's overall objectives, defining goals, identifying market segments, conducting competition research, and analysing data to guide strategic decisions.- Team management: responsible for managing and developing the agency's account, planning, and performance teams.- Marketing campaign planning: planning and coordinating marketing campaigns, including performance-based digital marketing, inbound marketing, branding, internal marketing, and other communication initiatives. This involves creating marketing messages and materials, selecting appropriate communication channels, and monitoring campaign results.- Market analysis and trends: I continuously strive to stay aware of changes and trends in the market, both for the agency and each client. This work is grounded in consumer behaviour research, continuous competition analysis, and the mapping of emerging opportunities.

Responsible for the Global Partners’ account management, while nurturing a close relationship with them, orienting and valuing the efficient use of their benefits as sponsors and adding value to their brands through WorldSkills Sao Paulo 2015 strategy. - Collecting and sharing relevant information obtained from other areas of the Organization Committee, while analysing the matters that can enhance the effectiveness of the sponsors/partners’ action plan, with the purpose of maximizing the return over their investment and advertise WorldSkills Sao Paulo 2015 in the best way possible.- Development and management of every step of the marketing and communication strategy between WorldSkills Sao Paulo 2015 Committee and its sponsors/partners: planning, execution and post-competition evaluation.- Work closely with the Communication and Marketing area, providing direct support for the development of activities such as: digital platform, online and offline communication, media plan, signage, PR, branding, among others.- Support for the Events area in the organization of: ceremonial events, dinners, parallel events of the Competition, forums, among others.- Development of the final report for sponsors/partners containing the main information regarding their counterparts’ delivery and evidences.

Responsible for the Creation and Execution of Customized Branded Content for advertisers. Events Production: Producer, Event Marketing and Advertising. Work profile included coordinating with the production staff and assissting other teams, such as the TV Live Broadcasting team and the Base Production team. Majorly involved with big musical events such as Lollapalooza, SWU festival, Elton John Concert and Multishow Brazilian Music Award.Advertising: Involved with in- depth research of advertiser’s communication identity and objectives; and creation and execution of strategic campaigns, which included creation of TV Ads, product placement and merchandising, branded TV shows that translated the advertisers identity and objectives in the form of a TV Show, Events and Promotions. Work profile included creating the concepts and scripts, managing the shoot and presenting the projects to the potential clients.Corporate Campaigns: Responsible for the approval and implementation of the corporate advertisement campaigns for the TV Channels within the facilities of the organization.

Responsible for the Strategic Planning of NIVEA, Jack Daniel’s and Gafisa (Real estate developer). NIVEA (Beiersdorf): Responsible for Analyzing Communication Strategy Patterns of the competition to trace possible opportunities and threats for NIVEA. Worked on Brand Positioning for NIVEA MEN to make it a better fit for the Brazilian market. Also involved with Strategy Planning for the launch of NIVEA Invisible for Black & White Deodorant.Jack Daniel’s: Worked on Strategic Analysis, Competitor’s Communication and Positioning Evaluation and Adaptation of the Website that guided the creation of the giant event “Jack Daniel’s 161 Birthday Party”, with the band "Tokyo Police Club”.Gafisa: Responsible for Strategic Planning that aided the “creation area” of the agency, with the development of concepts for the advertising campaigns of projects launched by the company. Work profile included in-depth research of the behavior and profile of the potential consumer, analysis of macro behavioral trends of the population, evaluation of features of potential locations of the future projects and creation and presentation of the strategic plan to the client.

Responsible for Creation and Execution of Customized Branded Content for advertisers. Events Production: Producer, Event Marketing and Advertising, VMB (an annual Brazilian Musical award ceremony, a version of the VMA of the EUA, and the EMA, of Europe), which involved coordinating and supervising sponsors marketing activation.Advertising: Involved with in-depth research of the advertiser’s communication identity and objectives; and creation and execution of strategic campaigns for TV, internet and mobile. These campaigns involved creation of TV Ads, product placement and merchandising and branded TV shows; and their presentation to the advertisers. Was responsible for the of creation of an after sales presentation, illustrating the results of the projects.