Implemented business intelligence tool and data hub for SDJ in areas including:- Sell out (retail, online) & Sell In (travel retail, B2B and wholesale)- S&OP tracking: top products, sales by category, innovation launches.- FP&A: COGS and gross margin trackers.- Marketing: paid social, paid search, paid video, OTT and others reporting. Integrated marketing attribution tool and incrementality tool into our BI system. - Supply Chain: forecast variance, inventory analysis, sales order portfolio, vendor analysis.Business Intelligence system deployed company wide (NA & INTL Offices).Project Management:- Gap analysis planning / resources coordination- Reporting automation- Functional and technical specifications for developments (ETL & reports)- Training sessions & User workshops

• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability by over 15%.• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.• Performed research and identified opportunities for account growth, account penetration and market expansion.• Executed optimal sales strategies to achieve commercial goals for target market.• Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.• Transformed corporate website and social media platforms to better engage customers and promote sales.Key Achievement:• Designed and introduced automated recruitment funnels that increased Real Estate Agent signups by 150+ agents which yielded in over $200,000 additional revenue per year for our customer.

Working at the Office of New Student Programs at Florida Gulf Coast University I was responsible for multiple marketing campaigns on different social media platforms, and also in charge of all designs for flyers, posters, banners, t-shirts and academic calendars for Florida Gulf Coast University.