Engagement and communication strategies to fight climate emergencies.

We use public mobilization and storytelling to help the leading organizations, activists, businesses, and philanthropies engaged in this fight, and we create campaigning labs and new initiatives that can shift policies and change public narratives when it matters most.www.purpose.com

Design de Causas is a revolutionary social business, a think tank focused to develop education, accomplishing researches and planning to promote corporate social responsibility. Our content is driven by people and enabled by digital, social media and audiovisual tools. We bring people together around a cause through identifying gaps and create a culture to make diversity grow.www.designdecausas.com.brwww.pazpeloamor.comwww.mulheresincriveis.org

Hired to update the commercial dept creating a new hibrid culture between the inovative marketing tools and the commercial best practices. Prepare and propose inside the corporate plan of the company, special projects aiming at a long-term growth and a competitive strategy for the product at retail market, as well as ensure compliance.Identify new business opportunities, researching and evaluating sales potential in the market and creating promotional campaigns in partnership with partner company aiming to increase sales as well as identify competitive threats.Monitor and evaluate on an ongoing and permanent evolution of sales, prices, profitability, market share and costs of products and competitors, recommending and implementing corrective actions to improve business performance.Monitor trends and developments of the market at a national level, as well as participate in events, fairs, conferences, lectures, aiming to identify new business opportunities.

Planeta Sustentável (Sustainable Planet) is a movement developed by Editora Abril that focuses on promoting an understanding and the discussion of sustainability in the general public through a fully integrated media platform, consisting of advertising and advertorial campaigns promoted by magazines and on websites published by Grupo Abril. We are also active on social networks, publish digital applications and organize events. This project is conducted with the sponsorship of seven large companies: Petrobras, Sabesp, CPFL, Grupo Camargo Corrêa, Caixa, Bunge, also including Abril, and I'm responsible for managing a council of companies's leaders (C level) and government affairs.Thirty-seven magazines participate in the Planeta Sustentável and 18 million readers. We develop sustainability campaigns that are broadcast in all participating media. The magazines create their own editorial content focused on themes related to their specific audience and free of any commercial interference. To this day, thousands of articles have been published targeting different segments such as women, teenagers, children and the business community and reproduced, as well, on our website. Our website is the most important reference in sustainability in Brazil, including over 5,500 articles and reaching over 600,000 unique visitors per month. The project also counts on the support of 900K fans on Facebook and 170K followers on Twitter.Planeta Sustentável promotes a variety of events such as concerts, guided walks in parks, forums, courses, special issues and meetings with scientists and specialists. One of our biggest annual events is Planeta no Parque (Planet in the Park), that in 2012, occurred in two cities, São Paulo, during the city's anniversary celebrations; and Rio de Janeiro, during Rio+20. Planeta Sustentável was an official partner of the city of Rio de Janeiro and Itamaraty, to organize entertainment events for the general public during the UN Conference.

Hired as senior manager to streamline the strategic planning and upgrade promotion practices with a focus on sales, I was promoted after 5 months and accumulated area of creation. Developing major strategies and campaigns for clients such as VOLKSWAGEN, BANCO REAL/SANTANDER, VIVO, MICROSOFT e NESTLÉ. The profile of the services rendered by the agency was changed as we took advantage of contemporary communication channels. I did research and designing Games, Story-telling, digital and viral guerrilla, and brand ambassadors.

Brand Manager - Superinteressante, Bizz, Mundo Estranho, Aventuras na História, Almanaque Abril and Guia do Estudante at Editora Abril (Abril Group: one of Latin America’s largest communications firms)Management of the department of media convergence, communication campaigns and major events; focus on new trends of communication with the consumer; identification of processes breaks and optimization of deliveries, assuring new partnerships and the increase of revenues.Plan and execute high impact campaigns to drive product usage.I Worked closely with PR, product management, sales and business development to defined and executed cross-functional business initiativesBudget structure and control, P& L analysis, control spreadsheets such as Radar and EBITDA. Costs reduction and an increase of 86% in the revenue of the brands, in 2007, with the design and sale of special projects for major partners such as Abril Digital, Visa, Pepsico, Warner... Creating new platforms and web business opportunities.

Create and execute strategic partnerships, develop sponsorship opportunities with content partners (social media, lounge music festivals and more). Deliver turn-key livestream custom campaigns for major brands and agencies, such as VISA, Abril Group, Whirpool, among others, like a better way to co-participate of Boteco Bohemia. Management using modern presentation techniques to the partners.High performance in sales promotion and merchandising, skills to train teams.Experience with the trade business routine.

Creation's bureau of content focused on create educational content and spread it in social networks and education groups. Our target was projects for children and young people from public and private schools, using cinema and internet medias, enabling new possibilities of integrated communication for companies focused on young people. Included clients such as UNICEF, PÃO DE AÇUCAR and REAL BANK. Design of new distribution channels and product’s disclosure. Association with the 3rd sector, schools and universities. Lectures performed to large audiences (presentations for groups of 400 people); Major events (14,000 people).Production of short and medium length films and creation of scripts.