User Acquisition / Growth Manager @Globoplay
Responsible for bringing new subscribers to globoplay, leading acquisition by performance marketing, social & influencers, CRM and organic growth.
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Caio Ferreira is listed as Head of Growth | ex Globoplay, OLX based in Rio De Janeiro, Rio De Janeiro, Brazil. AeroLeads shows a work email signal at globo.com and a matched LinkedIn profile for Caio Ferreira.
Caio Ferreira previously worked as User Acquisition / Growth Manager @Globoplay at Globo and Head of Growth @Telecine at Globo. Caio Ferreira holds Master Of Business Administration (Mba), Marketing from Fundação Getulio Vargas.
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I am a growth hacking enthusiast with an analytical mindset. I have over 13 years of experience working in performance marketing, mobile, growth, CRM, and offline media.Currently, I am the Director of Growth at Olist, an e-commerce platform that connects thousands of retailers to major marketplaces. In this role, I lead the marketing strategy focused on the long-term growth of the business, improving the LTV/CAC ratio, optimizing user acquisition channels, pricing, plans, partnerships, and distribution.
Listed skills include Marketing Social, Espanhol, Marketing Online, Online Marketing, and 26 others.
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Responsible for bringing new subscribers to globoplay, leading acquisition by performance marketing, social & influencers, CRM and organic growth.
Leading marketing strategy focused on sustained long term growth for the streaming business unity. Improving LTV/CAC ratio, optimizing user acquisition channels, pricing, plans, partnerships and distribution. In charge of CRM, organic growth (ASO and SEO) and performance marketing.
Rio De Janeiro E Região, Brasil
Responsible for the Performance, Planning & Media teams, managing digital campaigns on Facebook Ads, Twitter, Youtube, Google, Ad Networks, RTB, DMP.In charge of branding media, in a omni-channel plan: OOH, Open TV, Paid TV, Radio and Digital.In this phase I am also leading the marketing budget allocation, and main business / financial reports to a c-level.
Rio De Janeiro E Região, Brasil
In this position, after a joint-venture with Bom Negócio, I successfully reorganized the Performance team, helping OLX to improve user acquisition results, through the implementation of key automatization partners like Kenshoo and Smartly. At the same time, I helped OLX to become the most downloaded brazilian app developing the first growth hacking.
Rio De Janeiro E Região, Brasil
Responsible for the first Facebook Ads user acquisition strategy, for the implementation of attribution rules and for the integration og measurement partners, like Appsflyer.In this position, I also helped Bom Negócio to have the fisrt performance marketing dashboard and KPIs of success.
In the largest brewing company in Brazil, I was responsible of trade marketing actions in Rio de Janeiro with premium Ambev brands, such as Stella, Budweiser, Bohemia and others.
Rio De Janeiro E Região, Brasil
Responsible for marketing budget control, online advertisement negotiation, and analytical report development.In this position I also had the opportunity to work with trade marketing, gifts production and distribution across different cities in Brazil.
Barra Da Tijuca
Leading e-mail marketing operation. Responsible for user segmentation, layout, dashboards, metrics and reports.
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Caio Ferreira is listed as Head of Growth | ex Globoplay, OLX.
AeroLeads has found 1 work email signal at @globo.com for Caio Ferreira.
Caio Ferreira is based in Rio De Janeiro, Rio De Janeiro, Brazil.
Caio Ferreira has worked for Globo, Olx Brasil, Ambev, Peixe Urbano, and Apetrexo.Com.
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Caio Ferreira holds Master Of Business Administration (Mba), Marketing from Fundação Getulio Vargas.
Caio Ferreira is listed with skills including Marketing Social, Espanhol, Marketing Online, Online Marketing, Facebook Marketing, Marketing Comercial, Social Return On Investment, and Mobile Marketing.
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