Caio Ferreira

Caio Ferreira Email and Phone Number

Head of Growth | ex Globoplay, OLX
Caio Ferreira's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Caio Ferreira's Contact Details

Caio Ferreira work email

Caio Ferreira personal email

n/a
About Caio Ferreira

I am a growth hacking enthusiast with an analytical mindset. I have over 13 years of experience working in performance marketing, mobile, growth, CRM, and offline media.Currently, I am the Director of Growth at Olist, an e-commerce platform that connects thousands of retailers to major marketplaces. In this role, I lead the marketing strategy focused on the long-term growth of the business, improving the LTV/CAC ratio, optimizing user acquisition channels, pricing, plans, partnerships, and distribution.

Caio Ferreira's Current Company Details

Head of Growth | ex Globoplay, OLX
Caio Ferreira Work Experience Details
  • Globo
    User Acquisition / Growth Manager @Globoplay
    Globo Aug 2021 - Aug 2022
    Responsible for bringing new subscribers to globoplay, leading acquisition by performance marketing, social & influencers, CRM and organic growth.
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  • Globo
    Head Of Growth @Telecine
    Globo Aug 2020 - Jul 2021
    Leading marketing strategy focused on sustained long term growth for the streaming business unity. Improving LTV/CAC ratio, optimizing user acquisition channels, pricing, plans, partnerships and distribution. In charge of CRM, organic growth (ASO and SEO) and performance marketing.
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  • Globo
    Performance Marketing & Crm Manager @Telecine
    Globo Apr 2019 - Aug 2020
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  • Olx Brasil
    Performance & Media Manager
    Olx Brasil Nov 2016 - Apr 2019
    Rio De Janeiro E Região, Brasil
    Responsible for the Performance, Planning & Media teams, managing digital campaigns on Facebook Ads, Twitter, Youtube, Google, Ad Networks, RTB, DMP.In charge of branding media, in a omni-channel plan: OOH, Open TV, Paid TV, Radio and Digital.In this phase I am also leading the marketing budget allocation, and main business / financial reports to a c-level board.
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  • Olx Brasil
    Online Marketing Coordinator
    Olx Brasil Sep 2015 - Oct 2016
    Rio De Janeiro E Região, Brasil
    In this position, after a joint-venture with Bom Negócio, I successfully reorganized the Performance team, helping OLX to improve user acquisition results, through the implementation of key automatization partners like Kenshoo and Smartly. At the same time, I helped OLX to become the most downloaded brazilian app developing the first growth hacking strategies: app search optimization and inbound marketing.Also, I had the role to implement a new CRM strategy to leverage user conversion and retention, building user journeys to improve the usage of push notifications and e-mail marketing.
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  • Olx Brasil
    Senior Performance Marketing Analyst
    Olx Brasil Jan 2014 - Aug 2015
    Rio De Janeiro E Região, Brasil
    Responsible for the first Facebook Ads user acquisition strategy, for the implementation of attribution rules and for the integration og measurement partners, like Appsflyer.In this position, I also helped Bom Negócio to have the fisrt performance marketing dashboard and KPIs of success.
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  • Ambev
    Marketing Intern
    Ambev Feb 2013 - Aug 2013
    In the largest brewing company in Brazil, I was responsible of trade marketing actions in Rio de Janeiro with premium Ambev brands, such as Stella, Budweiser, Bohemia and others.
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  • Peixe Urbano
    Online Marketing Assistant
    Peixe Urbano Mar 2012 - Feb 2013
    Rio De Janeiro E Região, Brasil
    Responsible for marketing budget control, online advertisement negotiation, and analytical report development.In this position I also had the opportunity to work with trade marketing, gifts production and distribution across different cities in Brazil.
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  • Apetrexo.Com
    Marketing Intern
    Apetrexo.Com Jul 2011 - Mar 2012
    Barra Da Tijuca
    Leading e-mail marketing operation. Responsible for user segmentation, layout, dashboards, metrics and reports.
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Caio Ferreira Skills

Marketing Social Espanhol Marketing Online Online Marketing Facebook Marketing Marketing Comercial Social Return On Investment Mobile Marketing Communication Digital Marketing Advertising Google Adwords Media Planning Online Advertising Microsoft Office Trade Marketing Marketing Marketing Digital Marketing De Motor De Busca Google Analytics Social Media Marketing Sem Marketing Por E Mail E Mail Marketing Publicidade Online Performance Analysis Publicidade Internet Marketing Strategy Return On Investment Analysis

Caio Ferreira Education Details

Frequently Asked Questions about Caio Ferreira

What is Caio Ferreira's role at the current company?

Caio Ferreira's current role is Head of Growth | ex Globoplay, OLX.

What is Caio Ferreira's email address?

Caio Ferreira's email address is ca****@****obo.com

What schools did Caio Ferreira attend?

Caio Ferreira attended Fundação Getulio Vargas, Universidade Federal Do Rio De Janeiro.

What skills is Caio Ferreira known for?

Caio Ferreira has skills like Marketing Social, Espanhol, Marketing Online, Online Marketing, Facebook Marketing, Marketing Comercial, Social Return On Investment, Mobile Marketing, Communication, Digital Marketing, Advertising, Google Adwords.

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