Experienced professional with 11 years of marketing expertise, now pivoting to backend development using Python, Django, LangChain, and Hugging Face to improve user experience through A.I.Currently developing full stack web applications using Next.js, React, Node.js, and progressing into Progressive Web App (PWA) solutions.Demonstrated success in increasing client ROI by 30% through strategic digital campaigns. Skilled in designing user-friendly interfaces, managing projects, and bringing a valuable perspective on user behavior to programming endeavors.
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Web Developer | Low-Code & No-Code Ui UxCaio Leão Jul 2019 - Dec 2023BrasilI developed the entire front-end part related to UI and UX and its functionalities in the web environment of small and medium-sized companies.I simultaneously took care of several projects from conception to implementation.
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Digital Marketing Strategist | Branding SpecialistCaio Leão Jan 2018 - Dec 2023BrasilI guided multiple clients to understand the real needs of their businesses in the digital environment, raising awareness about long-term sustainable strategies and increasing their brand recognition in search of higher conversion rates.I helped structure, monitor and improve sales funnels for different segments, creating strategies from capturing new leads to maximizing profit and increasing market share.I led teams of freelancers of different nationalities in a 100% remote environment. Where I was responsible for planning, monitoring and executing all of my clients' digital marketing strategies.
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Digital Marketing ConsultantCaio Leão Jul 2016 - Dec 2023Brasil• Captured and managed relationships with small business clients.• Analyzed online presence of client companies and digital market competition, identifying opportunities and solutions within the available budget.• Managed teams and third-party partners throughout the development, execution, and project phases.• Developed specific and medium-term digital projects for companies such as dental clinics, musical artists, and retail stores.• Planned, developed, and launched websites, social media, products/services, music videos, and events. Involving all digital media from pre-launch, launch, and post-launch.
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Marketing InternImmersion Estratégia Aplicada Apr 2016 - Jun 2016Rio De Janeiro - Brasil• Planned and implemented digital marketing actions on social media, email marketing, organic visibility, and digital advertising.• Conducted market and competition research, content and opportunities for web projects.• Supported the development of sponsored campaigns on Google and Facebook.• Supported the development of Social Media and Relationship actions.• Supported the development of SEM and SEO actions.• Supported the development of email marketing actions.• Monitored and analyzed results of blogs, social media, and implemented actions.• Analyzed statistical data of campaigns and actions, and prepared campaign performance reports.• Implemented optimization and improvements of campaigns. -
Marketing InternMiranda Brasil Mar 2015 - Nov 2015Rio De Janeiro - Brasil• Responsible for social media platforms Facebook, Instagram, and Youtube, involving content creation with copywriting and Adobe Illustrator, monthly planning of posts and campaigns, digital metrics with results presentation and strategy development, audience interaction, chat support, event management, audience and keyword research, content management, and monetization (Youtube).• Planned and executed cross-media campaigns, online and offline tactical actions with the use of advertising and content marketing.• Email marketing, involving lead generation, database management in Excel and digital platforms, planning and metrics of marketing campaigns, directing traffic to the website and social media.• Relationship with partners/sponsors, clients, agencies, international and national musicians, and internal management, involving analysis and development of briefings, project presentations, strategic partnership and sponsorship acquisition.Key Achievements:• Implementation of Professional Digital Marketing in the company with digital marketing automation platforms (Hootsuite, Facebook Ad’s, Mail2Easy – Dinamize, Instamizer).• Development of Excel sheets to optimize, control, and report all digital marketing processes.• Planning and execution of the "Customer Day 2015" campaign on social media, increasing website traffic, capturing new loyalty customers, and conducting a satisfactory opinion survey that identified the strengths of the venue for use in creative marketing strategies.
Caio Leão Skills
Caio Leão Education Details
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Analysis And Systems Development -
Curso Em VídeoHtml5 E Css3 -
Curso Em VídeoJavascript & Ecmascript -
Artificial Intelligence -
Facebook Ads Avançado
Frequently Asked Questions about Caio Leão
What is Caio Leão's role at the current company?
Caio Leão's current role is TypeScript, React, Node.js | Django, Python, FastAPI, LangChain & LLM's.
What schools did Caio Leão attend?
Caio Leão attended Descomplica, Ada Tech, Ada Tech, Alura, Alura, Curso Em Vídeo, Curso Em Vídeo, Descomplica, Faculdade Facha.
What are some of Caio Leão's interests?
Caio Leão has interest in Children, Education, Environment, Science And Technology, Animal Welfare, Arts And Culture, Health.
What skills is Caio Leão known for?
Caio Leão has skills like Hootsuite, Parcerias, Acompanhamento De Resultados, Adobe Illustrator, Marketing Digital, Planejamento De Marketing, Publicidade, Marketing Social, Google Analytics, Google Adwords, Microsoft Office, Wca.
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