Develop and implement a national sales plan, define national sales territories, create a national sales team, identify and hire independent sales representatives throughout the country. 
Increased sales by 30% per year on average - compared to previous years. 
Day to day management of business, marketing, and sales operations. Exceeded all sales objectives for each month and increased client base 40% through cold call, direct mail, and social media techniques. Utilized customer relationship management tool to manage technicians and client needs. 
Continuous face-to-face contact with client, demonstrating our understanding of their business and communicating our unique value. 
Maintained a comprehensive view of the LED lighting market through domestic and international customer relationships and sales force engagement.
 Business trip to China 2 times a year to visit fairs, technical visits to factories with large-scale supply potential. More than 530 factories of LED lighting visited in China.Daily contact with Chinese suppliers by WeChat, Skype and email for coordination of shipping and customs processes.Coordinate team in China responsible for factory inspection, production inspection until shipment.Coordinate team of lighting projects in Dialux software. Experience and understanding of the reports issued by Dialux software.
Technical knowledge on LED test reports, photometric curves, LM-79 report, LM-80 report, IES files for Dialux, International Certificates UL TUV INMETRO and others. 
Identified, researched, qualified and negotiated with product suppliers In China to achieved lowest product cost at the highest quality level reducing risks.Coordinated with an outside advertising agency the maintenance of websites and developed strategies to pick-up website traffic through the implementation of a creative email campaign that reached open rates as high as 60%.www.ledplanet.com.br

Advising and conducting financial report evaluations, financial and management reports, management controls, policies and practices that affect financial position and results of operations, such as streamlining financial reporting, increasing accountability and reducing risk exposure .Analyze commercial finances to identify discrepancies and investigate variances.Manage all aspects of the Finance function in support of business operations unit including budgets, forecasts, financial analysis, financial reporting, financial performance appraisal and development of financial plans and targets.Complete and conduct the company's monthly financial review with the executive board on financial statements, financial metrics and operating metrics.