Caio Castro Email and Phone Number
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Nos últimos 17 anos, tenho trabalhado com paixão e expertise nas áreas de marketing digital, mídia e publicidade, alcançando resultados notáveis em agências digitais e startups. Minha experiência se destaca na alavancagem de tráfego, atingimento de metas de receita e aumento de lucratividade.Compreendi profundamente as necessidades de setores como turismo, varejo e vendas online, educação, moda e beleza, aplicativos, seguros e serviços financeiros, fornecendo insights, estratégias e metodologias para superar as expectativas tanto da agência quanto dos clientes. Possuo amplo conhecimento em tecnologias e plataformas de mídia digital, automatização de dashboards e relatórios, estratégia e gerenciamento de campanhas com foco em performance, branding e atribuição.Sou orientado por dados e acredito firmemente na análise como a chave para estratégias e campanhas de sucesso.
Artplan
View- Website:
- artplan.com.br
- Employees:
- 591
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Diretor De Analytics And AtribuiçãoArtplanState Of São Paulo, Brazil
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Ai ManagerEstrelabet May 2024 - PresentWilemstad, CwLead strategic initiatives in the Growth department, working at the interface between Marketing, Product, and Tech teams to maximize GGR and optimize CAC, including:Development and implementation of AI solutions for end-to-end automation of the acquisition funnelCreation of a proprietary system for real-time odds integration with media campaigns, enabling dynamic updates of creatives and targetingAutomation of technical and on-page SEO processes, including competitive analysis and growth opportunities -
Data Analytics And Insights DirectorIpg Mediabrands Sep 2021 - Sep 2023New York, Ny, UsResponsible for collaborating with teams of Data Scientists, DBAs, Business Analytics, Digital Media, and Partners to develop, design, and present efficiency studies aimed at enhancing the quality and performance of KPIs for campaigns across three agencies within the group: Mullen Lowe, Initiative, Fluid, and Rufus.Additionally, I ensured that all tracking processes and data quality were in order, enabling us to create periodic dashboards and deliverables in various formats for different areas within the agency and for our clients.Some of my key clients during this period included:XP Inc. (Investment and Credit Cards)Amazon (E-commerce, Prime Video, Alexa, Music and Payments)Unilever (All brands)Bayer (All Brands)Concha y ToroSalesforceSoftys -
Consultant (Digital Media Management)Agência Da Vila Aug 2019 - Oct 2021São Paulo, Sp, BrActed directly supporting the Agency's Media Operations focusing on expanding the services offered to existing customers for CAMICADO (Renner) -
Media And Business Intelligence Director For The Procter & Gamble HubIprospect Mar 2018 - Oct 2019London, GbResponsible for managing digital strategies for all 13 P&G brands and sub-brands digital operations (such as Gillette, Pantene, Pampers, Head and Shoulders, Downy. etc), Ecommerce/ROI based and Search efforts. Resposible for a team of 12 people managing all P&G digital media, and to create a new Business Intelligence team focused in automating reports and brandformance insights for the HUB. -
Performance And Business Intelligence DirectorVmly&R Jan 2017 - Mar 2018New York, New York, UsIn charge of Performance Media and Business Intelligence Teams in São Paulo and Rio de Janeiro.Current clients: OI Telecom for B2C and B2B, Kimberly-Clark,, Crefisa, GoDaddy, Nespresso, Sony Playstation, Amazon Kindle, Youse Seguros, Faculdade das Americas, Verisign, Royal Canin and still growing. -
Head Of MediaRef+ Jun 2016 - Jan 2017São Paulo, BrClients: Pizza Hut, VR Beneficios, Catho Empresas, Korres and Movida. I was proudly responsible for campaigns that became Facebook cases due to their success in acchieving goals and their complexity. One of our campaigns became news at ISTOÉ Magazine, the geolocated Pizza Hut dynamic campaigns which had as main objectives to leverage traffic in physical stores and to increase ecommerce revenue. -
Client Success Manager / Account Manager LatamKenshoo Jan 2015 - Jun 2016Technical and Strategical responsible for managing bids and budgets strategy and implementation of best practices in each platform for some of the biggest investors in Brazil and LatAm, such as Buscapé, Hotel Urbano, Peixe Urbano, IBM (Mexico, Brazil/Argentina) and Accor, deeply involved on their Media Plan execution managing their Social and Search programs.Other Accounts: EnglishTown, Dexcom US and Canada, Whirpool, Tecnisa, Cyrela, Jotacom, iProspect, Centauro -
Senior Media ManagerAccenture Brasil Jan 2013 - Jan 2015São Paulo, Sp, Br -
Performance ManagerAccenture Brasil Jan 2013 - Nov 2013São Paulo, Sp, BrResponsible for managing 2 performance teams at the agency in a total of 15 people (1 supervisor, 3 coordinators, 8 analysts and 3 assistants) and 20+ clients, managing all their digital marketing programs, creating media plans and managing the proper execution and goal tracking, automating reports and processes, structuring media team according to clients complexity, researching for new tools, channels, platforms and partners, provided strategical and tactical analysis, participated in competitions and RFPs. After my first year I was promoted to Performance Media Manager, and 6 months after to Senior Performance Manager for the SMB team management, in parallel to the main accounts management.Main Accounts: Marisa, Camisaria Colombo, TelhaNorte, ShoeBiz, Movile, Privalia, Eletrolux, ChilliBeans, Serasa and others
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Paid Media SupervisorViajanet Aug 2011 - Jan 2013Barueri, Sp, BrTeam management, creation of controls and reports, responsible for achieving the goals of paid media channels as Search (Text, Display, DSA, RLSA), Retargeting players (Criteo, Vizury, Triggit), Facebook Ads, 3rd Party Email Marketing players and Affiliate partners. Also responsible for Bid Manager implementation (Kenshoo) and for creation and fulfillment of processes and objectives of the digital marketing department responding directly to the Ecommerce Director -
Performance Media Supervisor / Account ManagerCadastra - Search Engines Promotion Feb 2009 - Aug 2011São Paulo, Sp, BrSupervision of SEM analysts and assistants, Campaign management and optimization, structure creation, new opportunities research, goal tracking for the main KPIs for each client, creating and presenting Weekly and Monthly Reports and after Account Manager responsible also for SEM, affiliate, retargeting and email marketing programs.Main Accounts: Livraria Saraiva, Serasa, Flores Online, Cobasi, Polishop. -
Digital Marketing AnalystTelesystem Jan 2007 - Feb 2009Northwood, Ohio, UsAnalyst focused on SEM, Retargeting and Email Marketing campaigns.Also responsible for Content Creation and SEO strategies -
Jr. Product Owner For Digital Channels - TraineeLexmark Jan 2006 - Jan 2007Lexington, Kentucky, Us
Caio Castro Skills
Caio Castro Education Details
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FiapInteligência Artificial -
Universidade Anhanguera São PauloMarketing And Communication
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Escola Tecnica Estadual Getúlio Vargas
Frequently Asked Questions about Caio Castro
What company does Caio Castro work for?
Caio Castro works for Artplan
What is Caio Castro's role at the current company?
Caio Castro's current role is Diretor de Analytics and Atribuição.
What is Caio Castro's email address?
Caio Castro's email address is ca****@****.com.br
What schools did Caio Castro attend?
Caio Castro attended Fiap, Universidade Anhanguera São Paulo, Escola Tecnica Estadual Getúlio Vargas.
What skills is Caio Castro known for?
Caio Castro has skills like Marketing De Motor De Busca, Seo, Email Marketing, Sem, Google Analytics, Marketing Por E Mail, Web Analytics, Digital Marketing, E Commerce, Marketing Digital, Adobe Flash, Marketing.
Who are Caio Castro's colleagues?
Caio Castro's colleagues are Adam Lee Khachaf, Gerard Ferrara, Victor Emeka ✊🏿, Marcela Diniz, Renan Ribeiro, Ramon Blunk, Beatriz O..
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