Caio Castro Email & Phone Number

State Of São Paulo, Brazil

Wilemstad, Cw

Lead strategic initiatives in the Growth department, working at the interface between Marketing, Product, and Tech teams to maximize GGR and optimize CAC, including:Development and implementation of AI solutions for end-to-end automation of the acquisition funnelCreation of a proprietary system for real-time odds integration with media campaigns, enabling dynamic updates of creatives and targetingAutomation of technical and on-page SEO processes, including competitive analysis and growth opportunities

New York, Ny, Us

Responsible for collaborating with teams of Data Scientists, DBAs, Business Analytics, Digital Media, and Partners to develop, design, and present efficiency studies aimed at enhancing the quality and performance of KPIs for campaigns across three agencies within the group: Mullen Lowe, Initiative, Fluid, and Rufus.Additionally, I ensured that all tracking processes and data quality were in order, enabling us to create periodic dashboards and deliverables in various formats for different areas within the agency and for our clients.Some of my key clients during this period included:XP Inc. (Investment and Credit Cards)Amazon (E-commerce, Prime Video, Alexa, Music and Payments)Unilever (All brands)Bayer (All Brands)Concha y ToroSalesforceSoftys

São Paulo, Sp, Br

Acted directly supporting the Agency's Media Operations focusing on expanding the services offered to existing customers for CAMICADO (Renner)

London, Gb

Responsible for managing digital strategies for all 13 P&G brands and sub-brands digital operations (such as Gillette, Pantene, Pampers, Head and Shoulders, Downy. etc), Ecommerce/ROI based and Search efforts. Resposible for a team of 12 people managing all P&G digital media, and to create a new Business Intelligence team focused in automating reports and brandformance insights for the HUB.

New York, New York, Us

In charge of Performance Media and Business Intelligence Teams in São Paulo and Rio de Janeiro.Current clients: OI Telecom for B2C and B2B, Kimberly-Clark,, Crefisa, GoDaddy, Nespresso, Sony Playstation, Amazon Kindle, Youse Seguros, Faculdade das Americas, Verisign, Royal Canin and still growing.

São Paulo, Br

Clients: Pizza Hut, VR Beneficios, Catho Empresas, Korres and Movida. I was proudly responsible for campaigns that became Facebook cases due to their success in acchieving goals and their complexity. One of our campaigns became news at ISTOÉ Magazine, the geolocated Pizza Hut dynamic campaigns which had as main objectives to leverage traffic in physical stores and to increase ecommerce revenue.

Technical and Strategical responsible for managing bids and budgets strategy and implementation of best practices in each platform for some of the biggest investors in Brazil and LatAm, such as Buscapé, Hotel Urbano, Peixe Urbano, IBM (Mexico, Brazil/Argentina) and Accor, deeply involved on their Media Plan execution managing their Social and Search programs.Other Accounts: EnglishTown, Dexcom US and Canada, Whirpool, Tecnisa, Cyrela, Jotacom, iProspect, Centauro

São Paulo, Sp, Br

São Paulo, Sp, Br

Responsible for managing 2 performance teams at the agency in a total of 15 people (1 supervisor, 3 coordinators, 8 analysts and 3 assistants) and 20+ clients, managing all their digital marketing programs, creating media plans and managing the proper execution and goal tracking, automating reports and processes, structuring media team according to clients complexity, researching for new tools, channels, platforms and partners, provided strategical and tactical analysis, participated in competitions and RFPs. After my first year I was promoted to Performance Media Manager, and 6 months after to Senior Performance Manager for the SMB team management, in parallel to the main accounts management.Main Accounts: Marisa, Camisaria Colombo, TelhaNorte, ShoeBiz, Movile, Privalia, Eletrolux, ChilliBeans, Serasa and others

Barueri, Sp, Br

Team management, creation of controls and reports, responsible for achieving the goals of paid media channels as Search (Text, Display, DSA, RLSA), Retargeting players (Criteo, Vizury, Triggit), Facebook Ads, 3rd Party Email Marketing players and Affiliate partners. Also responsible for Bid Manager implementation (Kenshoo) and for creation and fulfillment of processes and objectives of the digital marketing department responding directly to the Ecommerce Director

São Paulo, Sp, Br

Supervision of SEM analysts and assistants, Campaign management and optimization, structure creation, new opportunities research, goal tracking for the main KPIs for each client, creating and presenting Weekly and Monthly Reports and after Account Manager responsible also for SEM, affiliate, retargeting and email marketing programs.Main Accounts: Livraria Saraiva, Serasa, Flores Online, Cobasi, Polishop.

Northwood, Ohio, Us

Analyst focused on SEM, Retargeting and Email Marketing campaigns.Also responsible for Content Creation and SEO strategies

Lexington, Kentucky, Us

Bacharelado, Inteligência Artificial

Marketing And Communication

Education record