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State Of São Paulo, Brazil

Purchase, Ny, Us

Helping large companies create a personalized experience with Dynamic Yield, now part of Mastercard Data & Services.

New York, Ny, Us

Ajudando grandes empresas a criar experiências personalizadas com Dynamic Yield, agora parte da Mastercard Data & Services. Dynamic Yield foi apontada por cinco anos seguindos pela Gartner como líder em personalização e é a empresa mais bem posicionada no Magic Quadrant

San Francisco, California, Us

At Algonomy I have closed contracts with retail conglomerates in fashion, beauty, and shopping centers using Algonomy's artificial intelligence technology to help these companies create a personalized experience for their customers.I have also structured a partnership with a key player in the customer experience as a service market that will bring additional brands and retailers as customers for Algonomy.Algonomy is a global leader in algorithmic customer engagement powering digital-first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics. Headquartered in San Francisco and Bangalore, our global presence spans over 20 countries.

Palo Alto, Ca, Us

Graduated as #1 in entrepreneurial program Founder Institute São Paulo 2016 class. At Founder Institute i was able to develop a new startup from ideation to market launch using lean methodologies. I had the chance to update and expand my digital market knowledge using Founder Institute's program and work on all aspects of a startup: product development, customer discovery, growth strategies, sales processes, funding and financial resources.

San Francisco, Ca, Us

At Livefyre I was responsible for closing multi-year deals with media companies and brands such as Veja and Estadão. This was my first experience working with international startups and it gave a great opportunity to understand SaaS sales processes.Livefyre, the leading social depth platform according to top industry analysts, gives marketers the tools they need to easily weave on-brand user-generated content into their own websites and other marketing experiences. Livefyre’s intuitive technology gives brands and publishers the ability to add social content to their branded websites, driving audience exploration of products and services that drive traffic, conversions, and revenue.

São Paulo, São Paulo, Br

During this phase at iG I had a leadership role in managing branded content services team, business intelligence, and a partnership network responsible for about 40% of the portal audience. I have created new sources of revenue with branded content services, and an audience growth framework leveraging SEO strategies.iG is one of the most recognized brands in digital media in Brazil. The company has built a strong position in the media landscape through original content, partnerships with influencers and domain experts and products like freemium email services.

São Paulo, São Paulo, Br

I have led the content team towards huge improvements on the portal, including overall redesign, new information architecture, development of a new content management system, creation of channels and revamping products such as Blig (blog platform), Minha Notícia (user generated news) and TV iG.At iG I have also helped the team produce the first live video debate with candidates in Brazil during the 2008 elections and other live event coverages such as Carnaval and the Olympic Games.I was also responsible for creating a team dedicated to content partnership management and increased the mobile content audience in 100%.

São Paulo, São Paulo, Br

I have developed new interactive services at DM9DDB, a Brazillian branch of DDB, owned by at the time Omnicom, one of the main advertising groups worldwide. As director of interactive services I helped the agency create some innovative brand experiences for clients, such as a metaverse brand experience for Nokia in the virtual world of Second Life with the participation of world-class DJ Fatboy Slim. The promotion led to record-breaking registrations at Nokiaʼs website.

São Paulo, São Paulo, Br

Leadership role at developing and marketing new products such as cloud hosting, photo sharing, messaging, webmail, premium video content and music streaming services.At Terra I was responsible for creating, launching and marketing some of the first digital products in Brazil. I have built a team of product marketing managers to launch innovative products such as Sonora, one of the first music streaming services in Latin America. This team was also responsible for getting more than a million paid subscribers for a premium e-mail service in a few months.

São Paulo, Sp, Br

In 1995 was part of the team that built the Internet portal for Grupo Abril, the largest publishing company in Brazil, launched in 1996 as Brasil Online. Responsible for content development, training of the editorial team and content editing.

At Zero Hora, I was responsible for creating, coding and updating the very first website of the company with news articles and user participation. This was one of the first media companies to launch a website in Brazil.

Executive Mba, Management

Bachelor'S Degree, Journalism

Executive Mba, Marketing

Effective Communications And Human Relations Skills For Success, Relações Humanas