Caíque Severo Email and Phone Number
Caíque Severo work email
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Caíque Severo personal email
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I have been creating digital products since 1993. With experience in product, content management, digital media, business development, and e-commerce I have helped create and manage some of the major Brazilian internet companies such as UOL, Terra and iG. Highlights:- More than 20 years as a team leader- Managed a 100+ people team- Oversaw a R$ 30 million budget- Managed products with more than 1 million subscribers- Experience working with international teamsAs head of business development at iG I managed to create and launch a nationwide network of content partners with some of the most important newspaper companies in local markets such as Bahia, Pernambuco, Rio de Janeiro, Paraná, and São Paulo. I was also able to deliver profitable results from our partnership network.At iG I also had the chance to develop an audience growth strategy and its branded content division. From 2007 to 2009 I was the leading executive for content and products at iG.Prior to that, I developed new interactive services at DM9DDB, one of the leading advertising agencies in Brazil, including a mixed reality campaign for Nokia with DJ Fatboy Slim on Second Life.At Telefonica's internet portal Terra, I had a leading role in the development, positioning, sales, and operation of online services, especially premium services, such as email, antivirus, anti-spam, dating, mobile, and broadband content.Major skills: Product management, content editing, marketing plan, business plan, partnership negotiations, business intelligence, and business development.
Mastercard
View- Website:
- mastercard.com
- Employees:
- 42669
- Company phone:
- 1800 689 562
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MastercardState Of São Paulo, Brazil
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Sales Director América Latina E Caribe (Lac) - Dynamic YieldMastercard May 2023 - PresentPurchase, Ny, UsHelping large companies create a personalized experience with Dynamic Yield, now part of Mastercard Data & Services.
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Sales Director - LacDynamic Yield May 2023 - PresentNew York, Ny, UsAjudando grandes empresas a criar experiências personalizadas com Dynamic Yield, agora parte da Mastercard Data & Services. Dynamic Yield foi apontada por cinco anos seguindos pela Gartner como líder em personalização e é a empresa mais bem posicionada no Magic Quadrant -
Head Of Sales Latin AmericaAlgonomy Oct 2019 - Apr 2023San Francisco, California, UsAt Algonomy I have closed contracts with retail conglomerates in fashion, beauty, and shopping centers using Algonomy's artificial intelligence technology to help these companies create a personalized experience for their customers.I have also structured a partnership with a key player in the customer experience as a service market that will bring additional brands and retailers as customers for Algonomy.Algonomy is a global leader in algorithmic customer engagement powering digital-first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics. Headquartered in San Francisco and Bangalore, our global presence spans over 20 countries. -
Graduated FounderFounder Institute Apr 2016 - Jul 2016Palo Alto, Ca, UsGraduated as #1 in entrepreneurial program Founder Institute São Paulo 2016 class. At Founder Institute i was able to develop a new startup from ideation to market launch using lean methodologies. I had the chance to update and expand my digital market knowledge using Founder Institute's program and work on all aspects of a startup: product development, customer discovery, growth strategies, sales processes, funding and financial resources. -
Business Development Diretor - Latin AmericaLivefyre Feb 2014 - May 2016San Francisco, Ca, UsAt Livefyre I was responsible for closing multi-year deals with media companies and brands such as Veja and Estadão. This was my first experience working with international startups and it gave a great opportunity to understand SaaS sales processes.Livefyre, the leading social depth platform according to top industry analysts, gives marketers the tools they need to easily weave on-brand user-generated content into their own websites and other marketing experiences. Livefyre’s intuitive technology gives brands and publishers the ability to add social content to their branded websites, driving audience exploration of products and services that drive traffic, conversions, and revenue. -
Business Development DirectorPortal Ig Oct 2009 - Sep 2013São Paulo, São Paulo, BrDuring this phase at iG I had a leadership role in managing branded content services team, business intelligence, and a partnership network responsible for about 40% of the portal audience. I have created new sources of revenue with branded content services, and an audience growth framework leveraging SEO strategies.iG is one of the most recognized brands in digital media in Brazil. The company has built a strong position in the media landscape through original content, partnerships with influencers and domain experts and products like freemium email services. -
Portal DirectorPortal Ig Jul 2007 - Oct 2009São Paulo, São Paulo, BrI have led the content team towards huge improvements on the portal, including overall redesign, new information architecture, development of a new content management system, creation of channels and revamping products such as Blig (blog platform), Minha Notícia (user generated news) and TV iG.At iG I have also helped the team produce the first live video debate with candidates in Brazil during the 2008 elections and other live event coverages such as Carnaval and the Olympic Games.I was also responsible for creating a team dedicated to content partnership management and increased the mobile content audience in 100%.
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Director Of Interactive ServicesDm9Ddb Jan 2006 - Feb 2007São Paulo, São Paulo, BrI have developed new interactive services at DM9DDB, a Brazillian branch of DDB, owned by at the time Omnicom, one of the main advertising groups worldwide. As director of interactive services I helped the agency create some innovative brand experiences for clients, such as a metaverse brand experience for Nokia in the virtual world of Second Life with the participation of world-class DJ Fatboy Slim. The promotion led to record-breaking registrations at Nokiaʼs website. -
Product ManagerTerra Dec 1996 - Dec 2005São Paulo, São Paulo, BrLeadership role at developing and marketing new products such as cloud hosting, photo sharing, messaging, webmail, premium video content and music streaming services.At Terra I was responsible for creating, launching and marketing some of the first digital products in Brazil. I have built a team of product marketing managers to launch innovative products such as Sonora, one of the first music streaming services in Latin America. This team was also responsible for getting more than a million paid subscribers for a premium e-mail service in a few months. -
EditorAbril S.A. 1995 - 1996São Paulo, Sp, BrIn 1995 was part of the team that built the Internet portal for Grupo Abril, the largest publishing company in Brazil, launched in 1996 as Brasil Online. Responsible for content development, training of the editorial team and content editing. -
ReporterZero Hora 1994 - 1995At Zero Hora, I was responsible for creating, coding and updating the very first website of the company with news articles and user participation. This was one of the first media companies to launch a website in Brazil.
Caíque Severo Skills
Caíque Severo Education Details
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Fia Business SchoolManagement -
Federal University Of Rio Grande Do SulJournalism
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Espm Escola Superior De Propaganda E MarketingMarketing
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Dale Carnegie TrainingRelações Humanas
Frequently Asked Questions about Caíque Severo
What company does Caíque Severo work for?
Caíque Severo works for Mastercard
What is Caíque Severo's role at the current company?
Caíque Severo's current role is Director | Chief Digital Officer | Digital Strategy | Innovation | Business Development | Tech | AI | E-commerce | MarTech | Digital Transformation.
What is Caíque Severo's email address?
Caíque Severo's email address is ca****@****ail.com
What schools did Caíque Severo attend?
Caíque Severo attended Fia Business School, Federal University Of Rio Grande Do Sul, Espm Escola Superior De Propaganda E Marketing, Dale Carnegie Training.
What are some of Caíque Severo's interests?
Caíque Severo has interest in Content Marketing, John Mayer, Lean Startups, Web Analytics, Eric Clapton, Music, Techcrunch, Brazil, Wired (Magazine).
What skills is Caíque Severo known for?
Caíque Severo has skills like Digital Media, Web Analytics, Product Management, Digital Strategy, Digital Marketing, Social Media Marketing, Online Advertising, Marketing Digital, Product Marketing, New Media, Publicidade Online, Product Development.
Who are Caíque Severo's colleagues?
Caíque Severo's colleagues are Kyle Davis, Guy Mcdaniel, Shwetali Mhaswadkar, Neelima John, Sayed Nasser, Ricardo Barbery, Pratiksha Gupta.
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