Cairo Cananea

Cairo Cananea Email and Phone Number

Diretor fundador @ Conectivo Marketing Digital e Inovação
State of São Paulo, Brazil
Cairo Cananea's Location
Barueri, São Paulo, Brazil, Brazil
Cairo Cananea's Contact Details

Cairo Cananea personal email

n/a
About Cairo Cananea

As a Marketing Data Scientist and Business Intelligence Specialist with over 15 years of marketing expertise, I excel in transforming data into strategic insights that drive business growth. As the Founder & Principal Consultant at Conectivo Marketing Digital, I lead a multidisciplinary team in delivering innovative, data-driven marketing solutions for small and medium businesses in Brazil.Over the past three years, I have deepened my skills in data science and analytics, mastering tools like Python, SQL, Tableau, and Power BI. My projects have successfully increased client ROI by an average of 25%, optimized marketing spend by 20%, and enhanced customer engagement by 18% through predictive modeling and advanced data analysis.In addition to consulting, I teach postgraduate courses in digital marketing and facilitate data-centric workshops, empowering teams to leverage data for informed decision-making. I am passionate about merging marketing expertise with data science to uncover hidden opportunities and solve complex business challenges.I am actively seeking new opportunities in Marketing Data Science and Business Intelligence, whether through full-time roles or remote projects. Let’s connect to explore how I can contribute to your data-driven success.

Cairo Cananea's Current Company Details
Conectivo Marketing Digital e Inovação

Conectivo Marketing Digital E Inovação

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Diretor fundador
State of São Paulo, Brazil
Cairo Cananea Work Experience Details
  • Conectivo Marketing Digital E Inovação
    Diretor Fundador
    Conectivo Marketing Digital E Inovação
    State Of São Paulo, Brazil
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  • Conectivo Marketing Digital E Inovação
    Diretor Fundador
    Conectivo Marketing Digital E Inovação Mar 2016 - Present
    São Paulo, Brasil
    • Desenvolvimento e implementação de estratégias de marketing orientadas por dados para clientes PMEs, resultando no aumento do ROI.• Criação de dashboards interativos de business intelligence usando Looker Studio, fornecendo aos clientes insights em tempo real sobre o desempenho de suas campanhas de marketing.• Realização de análises de dados abrangentes para identificar tendências de mercado, comportamento do cliente e eficácia das campanhas, permitindo a tomada de decisões informadas.• Otimização de campanhas de marketing digital através de testes A/B e análise multivariada, melhorando as taxas de conversão.• Liderança de uma equipe multidisciplinar na entrega de soluções de marketing focadas no cliente e holísticas, integrando metodologias de ciência de dados para impulsionar o crescimento.• Facilitação de workshops de cocriação para equipes, incorporando análise de dados e ferramentas de business intelligence para fomentar a inovação colaborativa.
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  • Universidade Anhembi Morumbi
    Professor
    Universidade Anhembi Morumbi Oct 2017 - May 2020
    São Paulo E Região, Brasil
    I lectured in the post-graduation course for social media and communication classesThe subjects taught was:• Creation, design and aesthetics• Information architecture• Social media content creationI always tried to bring relevant contents that would awaken the student's critical sense and that could generate creative solutions.Through experience in the creative market, I was able to take the perspective of what we face in our daily lives, to the relationship with clients, business partners and contributors .On the academic side, the concepts of graphic design (color theory, composition, balance) and perception (gestalt) applied in the creation of digital communication.
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  • Keeptrue
    Head Of Marketing
    Keeptrue Jan 2019 - Dec 2019
    São Paulo E Região, Brasil
    Development of digital marketing strategies and tactics for the KeepTrue group startups (Onergy, DocsIA, SoftFin, Plug and Care, KeepTrue).I created and established a marketing structure for clients, partners and teams.• Value proposition• Annual marketing and communication strategy planning• Digital communication structure• Look & Feel for each company in the group• Market research• Customer survey• Consumer Buying Journey• Persona definition• Media planning• Content planning• UX Research• Product insights for developer teams• Presentation material for customers and partners• Management of lean and multidisciplinary teams• Structuring communication channels and customer support• Results tracking dashboard (Google Data Studio)• Lead capture strategy and marketing automation• Workshop with teams for interaction• Relationship with advertising agency and public relations.
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  • Fess'Kobbi
    Media Manager
    Fess'Kobbi Jul 2014 - Jan 2015
    São Paulo Area, Brazil
    Team management, cross media strategy (online / off-line), media planning and presentation. performance campaigns, negotiation with media vehicles, KPI analysis.Clients: Melhoramentos, Buba Toys, Brookfield, Cipasa, One DI, Cia Müller de Bebidas, Conthey.
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  • Jotacom
    Media Manager
    Jotacom Nov 2010 - Jun 2014
    São Paulo Area, Brazil
    Team management, media planning, proposaval evaluation and negotiation with media vehicles, budget management, presentation, promotional events coordination.Clients: Movile, Brandsclub, Buscapé, English Town, ClickOn, Super Shopping Osasco, Shopping Guadalupe, Saphyr Administradora, Cipasa, Via Empreendimentos, Cyrela Landscape.
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  • Twob Comunicação
    Media Supervisor
    Twob Comunicação Feb 2009 - Sep 2010
    São Paulo Area, Brazil
    Planning and media execution, team management, strategies presentation, evaluation and negociation with media vehicles.Clients: JCGontijo, Colméia Empreendimentos, Odebrecht.
  • Terex Latin America
    Marketing Intern
    Terex Latin America Apr 2008 - Dec 2008
    Barueri - São Paulo
    Request for ad agency, and direct suppliers services, review of advertising material, monitoring internal and external communication strategies, monitoring corporate and sales events.Projects: creation and development of an internal campaign against the waste of paper called "Turn the Page". I drew the mascot of the campaign and worked out the graphics and digital and email marketing strategies. Implemented practices such as use of sketches and use both sides of the paper prints reduced consumption and paper costs by 30%.
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  • Living In Brazil
    Marketing Intern
    Living In Brazil Feb 2007 - Oct 2007

Cairo Cananea Skills

Social Media Marketing Media Planning Advertising Digital Marketing Social Media Marketing Strategy Digital Media Strategic Communications Seo Marketing Communications Promotions Marketing Email Marketing Online Advertising Communications Strategy Market Analysis Integrated Marketing Sem Media Buying Gamification Consumer Behaviour Brand Development Online Marketing Search Engine Marketing Search Engine Optimization Mobile Marketing Digital Strategy Marketing Digital Marketing Por E Mail Marketing Inbound Publicidade Online Ensino Superior Design Thinking Palestras Palestras Motivacionais Consultoria Comportamento Do Consumidor Marketing De Pequenas Empresas Marketing B2b Pesquisa De Mer

Cairo Cananea Education Details

Frequently Asked Questions about Cairo Cananea

What company does Cairo Cananea work for?

Cairo Cananea works for Conectivo Marketing Digital E Inovação

What is Cairo Cananea's role at the current company?

Cairo Cananea's current role is Diretor fundador.

What is Cairo Cananea's email address?

Cairo Cananea's email address is cc****@****.com.br

What schools did Cairo Cananea attend?

Cairo Cananea attended Mba Usp/esalq, Fundação Getulio Vargas / Fgv, Escola Superior De Propaganda E Marketing, Uninove - Universidade Nove De Julho.

What are some of Cairo Cananea's interests?

Cairo Cananea has interest in Social Services, Children, Pesquisa, Civil Rights And Social Action, Tecnologia, Environment, Education, Planejamento, Marketing Digital, Mídia.

What skills is Cairo Cananea known for?

Cairo Cananea has skills like Social Media Marketing, Media Planning, Advertising, Digital Marketing, Social Media, Marketing Strategy, Digital Media, Strategic Communications, Seo, Marketing Communications, Promotions, Marketing.

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