Caitlin Parker Email & Phone Number

Chicago, Il, Us

Peoria, Illinois, Us

Woonsocket, Ri, Us

Peoria, Illinois, Us

*Managed the Discovery and Validation program that vetted over 300 external technology concepts in six months to assess new business proposals that resulted in 2 products continuing onto pilot within the OSF HealthCare hospital system.*Oversaw market analysis, business case development, and value proposition design to define ROI and orchestrated finance, compliance, legal, and IT reviews to confirm benefit realization. *Effectively managed a rotating team of 6 project managers, cross-functional internal stakeholders, and external vendors while providing high-quality written and verbal reports to OSF Innovation and OSF Ventures leadership.*Initiated a playbook for the management of the program, created a Salesforce account for relationship management, and trained staff. Resulted in the development of shared documentation and baseline metrics.*Led a collaborative to define the OSF HealthCare Personalized Medicine and Genomics Program. Managed inter-organizational learning to solidify program offerings and 1, 3, and 5-year success metrics.*Stood up the first OSF Innovation Satellite Hub and oversaw the creation of other locations by coaching project managers through planning, design, communications, marketing, and implementation.

Peoria, Illinois, Us

*Optimized performance through data-driven projects by calculating impact to KPIs and ROI, managing cross-functional teams using project management methodologies, and providing timely progress and impact reports to the regional CEO. *Led 10 projects and coached 5 peers simultaneously while maintaining strict timelines and keeping multiple work streams and teams in sync. One project identified and drove a strategic regionalization that resulted in a $155K cost avoidance. *Introduced human-centered design to the region, trained staff, and led a project that recreated the arrival experience at a freestanding emergency center which resulted in a 5% decrease in the number of patients who left without being seen.*Utilized effective communication to maintain stakeholder relationships at all levels of the organization.*Monitored the performance of solutions after project turnover to ensure alignment with KPIs and projected ROI.

Peoria, Illinois, Us

*Developed and executed strategic multi-channel communications plans. Generated over $33K in earned media and grew social media followers by over 10% in fiscal year 2019.*Created marketing content (videos, blogs, presentations, speeches, organic social media, event promotions, newsletters, press releases, and advertisements) for business development (B2B), service lines (B2C), and patients (B2C).*Managed communications, public relations, and events for a $30.5M facility renovation. Managed relationships with the construction company, impacted staff, and community to align communications and adhere to timelines. Coordinated the grand opening events which surpassed attendee goals by 11%. *Crafted crisis communications and served as the FEMA Public Information Officer for OSF Saint Elizabeth Medical Center (97-bed hospital located in Ottawa, IL) for situations related to staff, weather, facilities, and COVID-19.

Bloomington, Illinois, Us

*Managed daily operations for the Richland County Farm Bureau (09/2014 – 07/2015) and then the Knox County Farm Bureau (07/2015 – 09/2017) including the organization, foundation, building, tenants, and staff.*Developed the budget and strategic plan for the business and annual programming. Increased annual programming in Knox County by 69% in fiscal year 2016 by engaging volunteers. Received national recognition from the American Farm Bureau Federation for “The Farm to Fork Gala” event.*Designed curriculum for the “Ag in the Classroom” program and presented monthly to all classrooms (K-4) in Richland County, then created annual KPIs for the program in Knox County and oversaw 3 professional educators.*Leveraged integrated marketing and communications strategies and produced content (direct emails, social media, press releases, newsletters, and advertisements) to advance awareness and drive engagement, resulting in a 35% increase in program participation for the fiscal year 2016 and the attainment of membership quota for program years 2016 and 2017.

Bloomington, Illinois, Us

Bloomington, Illinois, Us

Champaign, Il, Us

Champaign, Il, Us

Champaign, Il, Us

Champaign, Il, Us