Articulate, prioritize, assess, lead and implement a future vision for the digital space that aligns Y-owned digital platforms and marketing technology with established goals to enhance the user experience, distribute Y content and grow membership and brand awareness.

• Digital Marketing Manager - As the Digital Marketing Manager, I strategize and deliver high performing digital marketing campaigns across email, display advertising, social media, and pay-per-click advertising.• Web Operations Manager - As the Web Operations Manager, I manage Web content quality assurance efforts throughout entire site, maintain tools and processes required to effectively implement and manage delivery of web content, lead development of business requirements and design of all website enhancements, and work to ensure proper SEO, UX, site architecture and brand consistency.• Marketing Analytics Manager - As the Analytics Manager, I serve as the Marketing Communications Team lead in developing key performance digital marketing indicators and implementing reporting tools to ensure that online activity is meeting business objectives. I analyze trends and recommend optimizations to enhance performance through the building and dissemination of all Marcom product, brand and general reports. I actively manage all analytics software including but not limited to, Google Analytics, Lucky Orange and more.• Social Media Team Leader - As the Social Team Leader, I manage a team of 4-6 staff and lead the optimization of both organic and paid channels to help drive web traffic, sales and brand awareness.• Principle Marketing Technologist - In this role, I serve as system administrator for all Marketing Technologies (i.e. email automation systems, website CMS, survey platforms, etc.) and aim to bridge the gap between system capabilities and business needs by constantly discovering new ways to optimize use of all systems to deliver quality outcomes.

· Create. organize and implement a data collecting and reporting architecture to better understand and inform return on investment per marketing campaign· Optimize and actively manage a network of websites, SEO, SEM, PPC, paid social and content marketing and other digital marketing initiatives to drive increase leads and sales growth· Develop, implement, and test digital marketing campaigns across various digital channels through A/B tests, data-informedresults and best-practices· Analyze campaign metrics with a data-driven approach through building reports using data visualization tools and presentinganalysis with holistic recommendations based on findings· Plan, execute, track and evaluate all marketing automation campaigns for over 40 in-house brands, promotions and marketinginitiatives by using behavioral web tracking techniques

· Collected, analyzed and evaluated detailed analytical marketing statistics for internal and external reporting using digital analytics platforms such as Google Analytics· Developed detailed promotional strategies and product development plans for over 40+ internal clients and products.· Provided innovative assistance in creating and enhancing digital marketing efforts· Created web and print content, edited, and tracked performance through different program channels

· Translated child health and safety research into actionable messaging and useful resources for consumers, industry and lawstakeholders and researchers· Developed strategies to drive traffic, increase blog subscriptions, and enhance CHOP’s digital footprint· Engineered and updated content based on SEO best-practices on four different websites using content management systems such as Joomla, Drupal and Code Igniter· Measured and monitored Google Analytics, FeedBurner, Google Adwords and HootSuite, to mine insights and support data-driven decision making for all digital marketing efforts