Caitlin Williamson Email & Phone Number

Chevy Chase, Md, Us

Leading US consumer social strategy, influencer and talent relationships, and community programs for The Knot and WeddingWire.

New York, Ny, Us

New York, Ny, Us

Strategic and team lead for the development, planning, and execution of global organic social media marketing and co-marketing brand partnerships/collabs at WeightWatchers.Highlights:• Centralized global social across eight international markets within first three months in role, meeting all KPIs for efficiency and performance.• WeightWatchers Clinic launch in December 2023, including NYC Truth Serum Coffee Cart activation and Reddit AMA with WeightWatchers Medical Director (most upvoted AMA of all time on Reddit)• Launched Threads within its first 24 hours, resulting in growth of 100K+ fans in first two weeks.• Girl Dinner brand activation in July 2023 sold out and delivered one of the most saved posts of the year in collaboration with influencer, That Cheese Plate.• Team's Beige Cardigan meme amplification test in June 2023 was one of the top performing sponsored posts in the account's history.• Social integration of brand efforts into executive and key opinion leaders (i.e. clinician) social media presences.

Austin, Tx, Us

Reimagined and evolved how Whole Foods Market used social media. Developed a successful new vision and strategy in my first 90 days in role. Designed and onboarded a team to enable that vision, including creation of creator role and in-house production operation. Built cross-functional partnerships to grow the contribution of social. Highlights:• New content approach and execution yielded 50% more organic impressions and 65-110% higher organic engagements across platforms in first six months• Strategic platform diversification delivered more than 2MM incremental organic impressions in six months and led to launch of WFM on TikTok in Summer 2022• Co-led establishment of WFM’s integrated research and reporting on impact of organic social media, influencer and paid social initiatives through close partnership with Consumer Insights and Retail Marketing• Co-sponsored first paid boosting tests and deeper integration with Paid Social, including WFM's first TikTok ads test to support Holiday 2022. Partnership increased Paid KPIs across every campaign in first six months and informed current SOP• Practice of continuous improvement results in regular performance wins and records, including in understanding of brand and business impact

Austin, Tx, Us

Clients included Church's Chicken, Moe's Southwest Grill, Jamba, Schlotzsky's, Reliant Energy, HBO Max (Generation launch), Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites and Signia HiltonHighlights:• Custom content partnership resulted in +9.2% lift in unaided brand awareness for brand re-launch campaign• Influencer campaign resulted in earned media value 4X greater than brand investment and a 90% increase in daily brand mentions • 2021 ADDY for Church's Chicken "Camp Smokehouse Finders Keepers" Facebook 360-degree scavenger hunt• Presenter at Cinnabon annual franchisee conferences, Summer 2019• “Making the New Customer Journey Work for You” workshop facilitator at CMBXP, September 2019Familiar with native social platforms, social publishing tools like Sprinklr and Sprout, social intelligence tools like Digimind and Netbase, and consumer insights tools like Helixa and MRI/Simmons.

Austin, Tx, Us

Clients included Moe’s Southwest Grill, Rite Aid, Cinnabon, Schlotzsky’s, Capital One and AllstateHighlights:• Launch strategy for new product resulted in 30+ ppt shift in pmix, far exceeding goal• E-commerce launch campaign drove more than $25K in sales in three days • Increased engagement rate by 162% and increased net sentiment by 21 ppt with new social strategy, content approach and creative identity• Facilitated "The Renaissance of Organic Social" panel at Social Media Week Austin with panelists from Whole Foods Market, VRBO and Instagram, Spring 2019

Austin, Tx, Us

Clients included Lennox International, Food Lion, John Deere, Hampton by Hilton, Hilton Garden Inn, WalgreensThought Leadership:• Panelist at SXSW, "Trolls: To Feed or Not to Feed", March 2017https://www.statesman.com/news/20161209/how-austins-influencers-make-a-living-off-social-media • https://www.adweek.com/digital/what-proliferation-fake-news-google-and-facebook-means-advertisers-174651/ • https://www.prweek.com/article/1427170/feed-trolls-say-social-media-vets-sxsw

Austin, Tx, Us

Develop brand social media strategy and oversee content development and activation, campaign planning and execution, influencer identification and activation, paid social planning, measurement strategies and implementation of optimizations. Clients: John Deere, Walgreens, Hampton by Hilton, Hilton Garden Inn, United States Air Force Recruiting Services, Hilton Worldwide, Hilton Hotels and Resorts, Radioshack, Lennox International, Homewood Suites by Hilton, Home2 by HiltonAccomplishments: • Silver Adrian award for Hilton Garden Inn Travel Guide• Gold Marcom award for Hilton Garden Inn Guest @ the Garden• Drove triple digit percentage increases in organic reach through implemented social and content strategiesThought Leadership:https://digiday.com/marketing/happy-hours-museum-tours-ad-agencies-using-instagram-stories/

Austin, Tx, Us

Responsibilities included social media strategy, planning and implementation, as well as media planning.Social Media Planning and Management:o Social media strategy from ground-up launch (B2C, B2B2C)o Strategy activation and implementation (Facebook, Google+, Twitter, YouTube, Instagram and Pinterest)o Content development and management of editorial calendaro Real-time community management and moderationo Planning and execution of dealer social media program, including content development, strategy and support, for 200+ independently-owned dealerships resulting in double-digit percentage increases in fan bases and engagement rates o Proactive outreach strategy and implementationo Analytics and optimization recommendationso Planning and management of social advertising campaignso Extensive, hands-on experience with Oracle Social Marketing Cloud and Salesforce Marketing CloudMedia Planning:o Holistic B2C and B2B national traditional and digital media strategy and recommendationso Investment and campaign stewardshipo Competitive and media marketplace landscape overviewso Budget management and reconciliationClients: Lennox International (Consumer, Residential Trade, Social), STAINMASTER

Austin, Tx, Us

Responsibilities included:o Holistic national and local media strategy and recommendationso Investment and campaign stewardshipo Competitive and media marketplace landscape overviewso Budget management and reconciliationClients: Lennox International (Consumer and Residential Trade), Hallmark- Mass Channel (in Walmart and Kroger), Popeyes, Builder Homesite

Austin, Tx, Us

GSD&M is a leading marketing communications and advertising agency that has helped build some of the world's most successful brands by partnering with clients to discover, define and articulate their purpose in the marketplace. Responsibilities included:o Assist in creation of national and local cross-platform media recommendationso Media planning for local and niche campaignso Agency portion of media impact analysis input and initial analysiso Buy investment and stewardshipo Input and manage goals for buying teamso Resolve billing discrepancies in a timely mannero Client budget management and reconciliationo Management of intern (20 hours/week)Clients: L.L.Bean and Golfsmith

Conroe, Texas, Us

Achievements included:• Growth of undeveloped territory• Avg. monthly billing represented majority of total branch revenue• Exceeding individual monthly goal on a consistent basis

Aided in the planning and execution of media campaigns for Texas State Representative Alaniz and Senator Clinton.