Cait Emma Smith, Ma
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Cait Emma Smith, Ma Email & Phone Number

Senior Manager, Content Design at Guideline
Location: San Luis Obispo, California, United States 17 work roles 3 schools
1 work email found @facebook.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Guideline
Role
Senior Manager, Content Design
Location
San Luis Obispo, California, United States
Company size
439 employees

Who is Cait Emma Smith, Ma? Overview

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Quick answer

Cait Emma Smith, Ma is listed as Senior Manager, Content Design at Guideline, a company with 439 employees, based in San Luis Obispo, California, United States. AeroLeads shows a work email signal at facebook.com and a matched LinkedIn profile for Cait Emma Smith, Ma.

Cait Emma Smith, Ma previously worked as Staff Content Designer at Guideline and Senior UX Content Designer at Flare. Cait Emma Smith, Ma holds Master Of Arts - Ma, English (With A Concentration In Linguistics And Pedagogy) from California Polytechnic State University-San Luis Obispo.

Company email context

Email format at Guideline

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*@facebook.com
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Profile bio

About Cait Emma Smith, Ma

Design Thinking • Culture Building • Inclusive StorytellingHi, there! I’m an experienced and enthusiastic Enneagram 2, who loves her coffee as much as her alliterations. I come with a lot of UX, technical writing, and marketing skills. And as a former teacher, I know the value of intersecting those competencies.With me, you’ll get someone who will ensure you ship great projects and products—and who will invest in your team culture. I love exploring new design systems and processes. I get a thrill when I’m jamming on work in Figma with partners. I’ll always be on the lookout for ways we can be more inclusive in our roadmap. I get excited about building artifacts to communicate strategy and vision. Be warned: I convert people into using the Oxford Comma. (My journalist friends are still the holdout.) *:･ﾟ✧*:･ﾟ“Cait is a very welcoming, inclusive and warm partner—and I’ve really appreciated her transparency and openness.”

Listed skills include Photography, Public Speaking, Research, Social Media, and 26 others.

Current workplace

Cait Emma Smith, Ma's current company

Company context helps verify the profile and gives searchers a useful next step.

Guideline
Guideline
Senior Manager, Content Design
San Luis Obispo, CA, US
Website
guideline.com
Employees
439
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Company profile
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17 roles

Cait Emma Smith, Ma work experience

A career timeline built from the work history available for this profile.

Senior Manager, Content Design

Guideline

San Luis Obispo, CA, US

Staff Content Designer

Current
Guideline

-Leading Content Design across all products and orgs as a player/coach-Driving architecture for the long-term E2E retirement ecosystem-Supporting 0-1 initiatives for our B2B2C segments, including plan administrators and financial advisors-Establishing best practices, strategies, and design thinking methodologies -Partnering with heads of Design, Product.

Feb 2024 - Present

Senior Ux Content Designer

Flare

-Developed the IA across attorney and client E2E mobile experiences-Served over 65,000 attorneys in 10 states -Created the foundation for client-facing AI ChatBot, specializing in payment operations-Led the content cultural strategy for the US audience (language, translations, and more) as well as our compliance processes-Supported the Tel Aviv and US.

Jun 2023 - Nov 2023

Content Design Manager

Instagram

Remote

-Supported a team that's focused on helping people create Reels as well as find meaningful, culturally relevant content on Instagram-Audited the Instagram mobile experience, including content creation, audio, augmented reality, and reach-Served over 2 billion Instagram creators, who have published over 200 billion Reels as of 2022-Hosted Meta's annual.

Oct 2022 - Jun 2023

Content Design Manager

Facebook

Remote

-Led across Communities teams, which includes designing for safety and belonging for millions of people using groups, profiles, and events on the Facebook app-Served over 10 million groups (specializing in admin and moderator experiences)-Supported integrity efforts, including combating hate speech, political and medical misinformation, and the Stop Asia.

Jun 2020 - Oct 2022

Ux Writing Manager

Mindbody

San Luis Obispo, California Area

-Led B2B products for booking, POS, and virtual streaming -Launched One Voice brand strategy across product and marketing-Built the Product Language Center for cross-Engineering collaboration and efficiencies-Designed the company-wide Ideation Program, generating over 1,500 concepts with XFN-Oversaw product work during the COVID-19 response-Managed 3.

Sep 2018 - Jun 2020

Content Editor For Equality, Diversity, And Inclusivity (Edi)

Mindbody
Jun 2018 - Nov 2019

Chair Of Professional Development For Women In Tech (Wit)

Mindbody
Jan 2017 - Jan 2019

Senior Ux Writer

Mindbody, Inc.

San Luis Obispo, California Area

-Helped launch the content design discipline, supporting across B2B & B2C pillars -Authored multiple style guides, including UX Copy Library & Content Principles-Trained over 800 employees on company voice & tone

May 2016 - Oct 2018

Creative Writing Teacher And Program Designer, San Luis Obispo Juvenile Hall

Restorative Partners

-Designed and taught Inside Voices class, a creative writing and poetry course -Taught over 100 students from 12-18 in juvenile hall

Jul 2013 - Jul 2017

Director Of Outreach

Dozuki

-Ran marketing strategy & coordinated tradeshows-Host of the 3-season educational webinar, “The Dozuki Workshop Series”-Contributing editor of The Tech Writing Handbook-Published in GOOD, Makezine, & the Australian Society for Technical Communication

Jan 2014 - Jul 2016

Webinar Host Of "The Dozuki Workshop Series" (3 Seasons)

Dozuki
Jan 2014 - May 2016

Advocacy Writer And Public Speaker

Ifixit

San Luis Obispo, California Area

Apr 2013 - Jul 2016

Instructor (English Writing And Rhetoric)

California Polytechnic State University

An excerpt from my teaching philosophy: "I believe every student has a right to learn—and that they deserve thoughtful, purposeful support to develop their minds and senses of self. As a teacher, I will always strive to bring my whole, authentic self into that space. It’s my goal to ensure each student can feel the same way, too."An excerpt from my.

Jun 2012 - Jun 2013
Team & coworkers

Colleagues at Guideline

Other employees you can reach at guideline.com. View company contacts for 439 employees →

MA Madison Ashworth Madison Ashworth Colleague at Guideline Austin, Texas, United States, United States View → AG Ahmad Gujjar Ahmad Gujjar Colleague at Guideline Lahore, Punjab, Pakistan, Pakistan View → ML Marcus Luna Marcus Luna Colleague at Guideline Austin, Texas, United States, United States View → EB Elexie Beard Elexie Beard Colleague at Guideline El Paso, Texas, United States, United States View → JW Jamie Walbert Jamie Walbert Colleague at Guideline Tacoma, Washington, United States, United States View → HO Hannah Olson Hannah Olson Colleague at Guideline Portland, Maine, United States, United States View → BK Brandon Kieltyka, Crps™ Brandon Kieltyka, Crps™ Colleague at Guideline Winthrop, Maine, United States, United States View → EM Emma Morrissey Emma Morrissey Colleague at Guideline Portland, Maine, United States, United States View → EP Emily Pakulski Emily Pakulski Colleague at Guideline Portland, Maine, United States, United States View → SH Stephanie Hogarth Stephanie Hogarth Colleague at Guideline New York, New York, United States, United States View →
3 education records

Cait Emma Smith, Ma education

Master Of Arts - Ma, English (With A Concentration In Linguistics And Pedagogy)

California Polytechnic State University-San Luis Obispo

Activities and Societies: 1. Writing Proficiency Exam Counselor, 2. Newsletter Production Manager - Launched Cal Poly’s English Masters.

Bachelor Of Arts - Ba, English Literature And Women'S Studies

Loyola University New Orleans

Activities and Societies: 1. Student Government Association, 2. National Panhellenic Council - V.P. of Communications (Jan 2010 - Jan.

FAQ

Frequently asked questions about Cait Emma Smith, Ma

Quick answers generated from the profile data available on this page.

What company does Cait Emma Smith, Ma work for?

Cait Emma Smith, Ma works for Guideline.

What is Cait Emma Smith, Ma's role at Guideline?

Cait Emma Smith, Ma is listed as Senior Manager, Content Design at Guideline.

What is Cait Emma Smith, Ma's email address?

AeroLeads has found 1 work email signal at @facebook.com for Cait Emma Smith, Ma at Guideline.

Where is Cait Emma Smith, Ma based?

Cait Emma Smith, Ma is based in San Luis Obispo, California, United States while working with Guideline.

What companies has Cait Emma Smith, Ma worked for?

Cait Emma Smith, Ma has worked for Guideline, Flare, Instagram, Facebook, and Mindbody.

Who are Cait Emma Smith, Ma's colleagues at Guideline?

Cait Emma Smith, Ma's colleagues at Guideline include Madison Ashworth, Ahmad Gujjar, Marcus Luna, Elexie Beard, and Jamie Walbert.

How can I contact Cait Emma Smith, Ma?

You can use AeroLeads to view verified contact signals for Cait Emma Smith, Ma at Guideline, including work email, phone, and LinkedIn data when available.

What schools did Cait Emma Smith, Ma attend?

Cait Emma Smith, Ma holds Master Of Arts - Ma, English (With A Concentration In Linguistics And Pedagogy) from California Polytechnic State University-San Luis Obispo.

What skills is Cait Emma Smith, Ma known for?

Cait Emma Smith, Ma is listed with skills including Photography, Public Speaking, Research, Social Media, Public Relations, Writing, Editing, and Journalism.

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