Cait Goodman Email & Phone Number

New York, United States

New York, New York, United States

• Led art direction and design for a CPG cereal company, collaborating with the Creative Director to develop an impactful brand identity and expand our product line from e-commerce to retail.• Directed creative initiatives that increased key performance indicators on social media channels and drove sales growth.• Managed multiple external vendor and artist relationships, collaborated cross-functionally, and onboarded new designers within the team.• Oversaw all aspects of photo, video, and packaging art direction, ensuring consistent brand messaging and high-quality deliverables.

Greater New York City Area

• Designed and oversaw content for consumer experiences through digital, print, packaging, and web design at a CPG and events company based in NYC.• Led brand strategy and its evolution alongside project management, production management, vendor management, and external designer/developer direction. • Collaborated with the co-CEOs and Director of Strategic Operations to successfully launch the brand's inaugural product.

Greater New York City Area

• Led brand design and branding projects for Brooklyn-based creative agency FAREWELL, reporting directly to the Founders/Creative Directors.• Managed junior designers and freelancers to deliver successful digital and print design projects.• Assisted on advertising and e-commerce photoshoots with set styling, casting, production, and photo retouching.• Oversaw project management for the team, ensuring on-time delivery within challenging deadlines.

Greater New York City Area

Brooklyn, New York

• Led design and brand strategy efforts at a high-growth CPG and retail organization, managing staff and accounts to drive business success.• Designed new packaging that drove revenue growth across retail and e-commerce sales.• Revamped brand communication across various platforms such as print, packaging, web, social media, and photography, while also handling day-to-day operational tasks.

Des Moines, Ia

• Contributed to the success of a high-growth stationery studio as an in-house designer. • Collaborated with the Owner/Creative Director on print and publication design, packaging design, web design, new product design, email marketing, social media strategy, copywriting, and product styling & photography.• Managed and grew the brand's Instagram profile by creating engaging weekly content, resulting in a ~30% increase in followers.

Greater New York City Area

• Conducted photo retouching and on-set assistance for a prestigious fine art photography studio based in New York, NY.• Executed precise and high-quality fine art and installation photo editing while efficiently managing shoot and lighting set-up.