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Freelance Art Director & Lead Designer specializing in CPG digital marketing, brand cultivation, packaging, ad campaigns, and beyond.
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Art DirectorPiccalioNew York, United States
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Freelance Art DirectorFreelance Feb 2018 - Present
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Art DirectorMagic Spoon Nov 2022 - May 2023New York, New York, United States• Led art direction and design for a CPG cereal company, collaborating with the Creative Director to develop an impactful brand identity and expand our product line from e-commerce to retail.• Directed creative initiatives that increased key performance indicators on social media channels and drove sales growth.• Managed multiple external vendor and artist relationships, collaborated cross-functionally, and onboarded new designers within the team.• Oversaw all aspects of photo, video, and packaging art direction, ensuring consistent brand messaging and high-quality deliverables. -
Senior DesignerMagic Spoon Feb 2021 - Nov 2022
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Lead DesignerPineapple Collaborative Aug 2019 - Feb 2021Greater New York City Area• Designed and oversaw content for consumer experiences through digital, print, packaging, and web design at a CPG and events company based in NYC.• Led brand strategy and its evolution alongside project management, production management, vendor management, and external designer/developer direction. • Collaborated with the co-CEOs and Director of Strategic Operations to successfully launch the brand's inaugural product. -
Senior DesignerFarewell Nyc Mar 2019 - Nov 2019Greater New York City Area• Led brand design and branding projects for Brooklyn-based creative agency FAREWELL, reporting directly to the Founders/Creative Directors.• Managed junior designers and freelancers to deliver successful digital and print design projects.• Assisted on advertising and e-commerce photoshoots with set styling, casting, production, and photo retouching.• Oversaw project management for the team, ensuring on-time delivery within challenging deadlines. -
DesignerFarewell Nyc Apr 2018 - Mar 2019Greater New York City Area
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Brand DesignerSupercrown Coffee Roasters Aug 2016 - Dec 2017Brooklyn, New York• Led design and brand strategy efforts at a high-growth CPG and retail organization, managing staff and accounts to drive business success.• Designed new packaging that drove revenue growth across retail and e-commerce sales.• Revamped brand communication across various platforms such as print, packaging, web, social media, and photography, while also handling day-to-day operational tasks. -
Brand DesignerMoglea Aug 2015 - Jan 2017Des Moines, Ia• Contributed to the success of a high-growth stationery studio as an in-house designer. • Collaborated with the Owner/Creative Director on print and publication design, packaging design, web design, new product design, email marketing, social media strategy, copywriting, and product styling & photography.• Managed and grew the brand's Instagram profile by creating engaging weekly content, resulting in a ~30% increase in followers. -
Digital RetoucherEpw Studio May 2016 - Nov 2016Greater New York City Area• Conducted photo retouching and on-set assistance for a prestigious fine art photography studio based in New York, NY.• Executed precise and high-quality fine art and installation photo editing while efficiently managing shoot and lighting set-up.
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Frequently Asked Questions about Cait Goodman
What company does Cait Goodman work for?
Cait Goodman works for Piccalio
What is Cait Goodman's role at the current company?
Cait Goodman's current role is Art Director.
What is Cait Goodman's email address?
Cait Goodman's email address is ca****@****.coffee
What is Cait Goodman's direct phone number?
Cait Goodman's direct phone number is +151580*****
What are some of Cait Goodman's interests?
Cait Goodman has interest in Art And Music History, Illustration, Hand Lettering, Music, Gastronomy And Mixology, Typography, Fine Arts, Travel, Foreign Language.
What skills is Cait Goodman known for?
Cait Goodman has skills like Graphic Design, Typography, Branding And Identity, Art Direction, Event Designing, Event Planning, Brand Strategy, Adobe Creative Suite, Illustration, Styling.
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Cait Goodman
Los Angeles County, Ca2appstate.edu, warnerbros.com
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