Caitlin Hall Email & Phone Number

Develop and lead acquisition marketing strategy across digital channels, including paid social, search, display, influencer and affiliate.

I am a lead instructor for BrainStation's Social Media Marketing course. Through this program, I guide students through the fundamentals of paid social strategy and influencer marketing.

Plan paid social campaigns across Facebook, Instagram, Twitter, LinkedIn and Snapchat to achieve program KPIsProject lead for driving downloads and increasing engagement with employee advocacy app, Hootsuite AmplifyIdeate and execute best-in-class sponsored content campaigns across digital and print publicationsCollaborate with TELUS digital performance team and media buying agency to implement retargeting campaigns on sponsored content Use content recommendation… Show more Plan paid social campaigns across Facebook, Instagram, Twitter, LinkedIn and Snapchat to achieve program KPIsProject lead for driving downloads and increasing engagement with employee advocacy app, Hootsuite AmplifyIdeate and execute best-in-class sponsored content campaigns across digital and print publicationsCollaborate with TELUS digital performance team and media buying agency to implement retargeting campaigns on sponsored content Use content recommendation tools to amplify earned, owned and sponsored articles across the web to increase page views and time spent on pageActively research, pursue and share best-in-class practices for sponsored content and paid amplification to drive continuous improvementManage social media vendor and agency relationships for the Social Media Relations Team Show less

Plan and manage editorial calendars for West Coast bloggers and YouTubers in TELUS’ influencer marketing program, Team TELUSDrive word of mouth marketing by identifying and working with key online influencers to create innovative content that authentically shares TELUS’ key messagesSupport corporate priorities by working closely with internal stakeholders to develop and implement external communications strategies across owned, earned and paid media channelsWrite, edit… Show more Plan and manage editorial calendars for West Coast bloggers and YouTubers in TELUS’ influencer marketing program, Team TELUSDrive word of mouth marketing by identifying and working with key online influencers to create innovative content that authentically shares TELUS’ key messagesSupport corporate priorities by working closely with internal stakeholders to develop and implement external communications strategies across owned, earned and paid media channelsWrite, edit and disseminate communications materials, including social media posts, blog articles, sponsored content, media pitches and media releases Monitor and track external communications successes by analyzing data and creating research-based reports to maximize learningsUtilize social listening tools, including Radian6, Sysomos, Hootsuite, Lithium and Command Centre, to monitor brand reputation and manage crisis Worked closely with Hootsuite to plan and execute the launch of mobile app and employee advocacy tool, AmplifyPartner with external organizations and vendors to sponsor events that strategically tie-in to TELUS’ business objectives Show less

Vancouver, Canada Area

Utilize strong interpersonal skills to develop relationships with key online influencers that act as brand advocates for TELUS and its initiativesWrite articles for owned and external media channels that build brand awareness and enhance brand reputationAnalyze and present industry trends at weekly meetings to drive innovative public relations opportunities Plan and organize TELUS’ proactive presence on Twitter and LinkedIn by managing the editorial content… Show more Utilize strong interpersonal skills to develop relationships with key online influencers that act as brand advocates for TELUS and its initiativesWrite articles for owned and external media channels that build brand awareness and enhance brand reputationAnalyze and present industry trends at weekly meetings to drive innovative public relations opportunities Plan and organize TELUS’ proactive presence on Twitter and LinkedIn by managing the editorial content calendarUse social monitoring tools to provide regular and ad-hoc social media reports that identify areas of improvementProvide training to new customer experience representatives on the TELUS brand and social media voiceMonitor, track, and report positive media hits, which are used as a benchmark for the team’s successParticipate in issues management and crisis communications planning and strategy development Show less

Department lead in developing and implementing national social media strategies and campaigns for the Sport Chek and Atmosphere brandsPlanned, implemented, and promoted social media contests, including the Atmosphere Facebook Summit Contest that launched the brand in social media and resulted in an increase of 67,000 fansGrew the Sport Chek social media fan base from 69,000 to 500,000 by working closely with the purchasing and sponsorship teams to create engaging… Show more Department lead in developing and implementing national social media strategies and campaigns for the Sport Chek and Atmosphere brandsPlanned, implemented, and promoted social media contests, including the Atmosphere Facebook Summit Contest that launched the brand in social media and resulted in an increase of 67,000 fansGrew the Sport Chek social media fan base from 69,000 to 500,000 by working closely with the purchasing and sponsorship teams to create engaging contentLiaised with advertising agencies to coordinate digital buys, including cost-per-click and Facebook advertisementsBuilt strong working relationships with product vendors to find opportunities for cross-promotion in social mediaMeasured and monitored key benchmarks, analytics, and ROI to present in social media progress reports at weekly marketing meetings Show less

Master Of Business Administration (M.B.A.)

Bachelor Of Commerce, Marketing

Bachelor Of Arts, Psychology

Marketing

Semester Abroad.

Web Design And Publishing Certificate