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Being multi-passionate used to feel like my biggest weakness.I had so many interests, and traditional advice said I needed to "pick just one thing." Each time I tried to "niche down," I felt like I was cutting off a part of myself.Sound familiar?Here's what nobody tells you: Having many interests isn't a curse—it's your greatest potential advantage.I discovered this after building 10+ businesses that generated $20M+ across different niches. The secret isn't about forcing yourself into a box. It's about strategically combining your interests to solve ONE specific problem in a way only you can.This is why I created Nicheology—a simple & proven way to turn your multi-passionate nature into a powerful Niche of One.No more:- Feeling pressured to "pick just one thing"- Watching others succeed while you stay stuck at the start- Second-guessing if you're "too scattered" to succeedInstead:- Transform your diverse interests into your greatest asset- Build a business that feels authentically YOU- Create a category only you can ownAfter months of testing with select creators, Nicheology Academy is launching publicly soon. Join 5k+ other creators subscribed to the Nicheology Newsletter to be first in line when doors open.✅ Join the Nicheology Newsletter to become more confident in your path in less than 5 minutes per week: caitholmes.com/newsletter (or click the link in my profile!)
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FounderNicheologyKelowna, Bc, Ca
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FounderNicheology Os Jan 2024 - PresentNicheology is transforming how creators find and master their niche. What we do:- Help multi-passionate creators engineer their ideal niche- Turn scattered interests into focused business strategies- Provide systematic frameworks to validate & monetize nichesOur ecosystem includes:- Nicheology Newsletter (5,000+ subscribers)- Nicheology Academy (launching 2025)- Weekly frameworks & case studies- Research-backed niche engineering methodologies- And much more to comeWe're building the world's most trusted platform for niche creation & creator business development. Because every creator deserves better than shallow "find your niche" advice.Hundreds of creators are using our frameworks to transform their multi-passionate nature into profitable, sustainable businesses.Ready to start today? Head over to https://link.caitholmes.com/newsletter (or click the link in my profile) -
Coo & Co-FounderPopup Sep 2021 - Feb 2024Claymont, De, UsEver felt trapped by rigid e-commerce platforms? So did we. That's why we built Popup. We raised $3.5 million from top-tier investors to reinvent how online stores are built. Our mission was to give power back to the entrepreneurs.Popup isn't just another e-commerce platform. It's a no-code revolution. We created a system where anyone could build powerful sales funnels and unique shopping experiences without writing a single line of code.As COO, I built our team and systems from the ground up. We grew to 35 people across multiple countries, all working remotely. I learned more about hiring, culture-building, global operations, customer development, software sales, corporate finance, and international law in three years than most people learn in a decade.Our product lets you visually control the customer journey. Think of it as Lego for e-commerce - flexible, modular, and limited only by your imagination. We made it possible to build and launch a Popup Store to sell anything, anywhere in the world, in minutes. No coding required.The future of e-commerce isn't about technology. It's about empowering entrepreneurs to bring their unique visions to life, without barriers. -
Business AdvisorViceroy Group Sep 2021 - Jan 2023Vancouver, Ca -
Co-Founder & CooViceroy Group Aug 2019 - Sep 2021Vancouver, CaWe started Viceroy with a laptop and a vision. No funding, no office, just pure hustle. In less than two years, we scaled to over $16M in revenue. Here's the real story:I built our operations from scratch. We're talking OKRs, SOPs, workflows - the whole nine yards. Turned a chaotic startup into a well-oiled machine. All while fully remote.Our customer success team? Grew it from 1 to 15 multi-lingual agents in 6 months. Established a Product Success Network that bridged the gap between marketing, product, and customer needs. Result? 5/5 star feedback across the board.Managed an international supply chain spanning 5 fulfillment centers. Learned more about logistics than I ever thought I'd need to know.But here's the thing. We did all this while building a culture that attracted top talent and kept them engaged. No ping pong tables or free lunches - just a shared mission and the freedom to do great work.What I learned: Building a successful remote company isn't about fancy tools or perks. It's about creating systems that empower people to excel, no matter where they are. That's how you turn a startup into a multi-million dollar operation.
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Co-FounderThe Fragile Club Apr 2019 - Jan 2023Before mental health became a buzzword, we built The Fragile Club. Our mission was to turn mental health awareness into a movement through socially conscious apparel.We didn't just sell t-shirts. We created a brand that spoke to people's struggles and hopes. Our Ambassador program turned customers into advocates overnight. Why? Because they believed in what we stood for. We leveraged influencers not for their reach, but for their stories. Each collaboration supported our message: it's okay not to be okay.Partnerships with Mental Health Organizations weren't just for show. We funneled profits into real support systems, creating tangible impact. And our social media wasn't about likes. It was a community hub where people felt heard and supported. Sure, we ran targeted FB ads and retargeting campaigns. But our growth came from something deeper - a shared purpose.Here's what I learned: A compelling mission isn't just good karma, it's good business. We proved you can drive profit while driving change. That's the power of purpose-driven entrepreneurship.In the end, The Fragile Club wasn't just a brand. It was a movement. And it showed me that when you align business with purpose, magic happens. -
Co-FounderLeave Comfort Nov 2018 - Jun 2021Ever wonder how luxury brands tell their stories? That's where Leave Comfort came in.My husband and I started this content creation agency on a wild idea: quit our jobs, travel the world, and create stunning content for high-end brands. Sounds crazy, right? It was.We traded our comfortable Vancouver apartment for Bali beaches and Asian metropolises. Our office was anywhere with WiFi. Our mission was to transform how luxury brands connect with their audience. We didn't just take pretty pictures. We crafted narratives that made people want experiences they didn't even know existed. But why did it work? We provided real value that resorts wanted. We didn't have a social media following at the time, but because our offer was 10x the value any influencer provided, we got the gigs. We helped forward-thinking, innovative brands stand out in a saturated market by offering them reports on how to improve and key insights into the experiences their competitors were providing. Key takeaway: In the world of content creation, providing more value than your competitors wins every time. -
Workforce AnalystShopify Nov 2017 - Mar 2019Ottawa, On, CaWorked with workforce planning software including Teleopti, Salesforce, and Workday. My role emphasized data analysis, capacity planning, and forecasting. My role also included planning and creating schedule plans for Shopify Retail LA, and other programs and teams across Shopify - mainly focused on the support department. -
Merchant Success ManagerShopify Oct 2016 - Oct 2017Ottawa, On, CaIn this role, I educated entrepreneurs about the world of e-commerce and how to use the platform, including and not limited to product sourcing & supply chain, shipping, fulfillment, inventory, theme customization, domains, social media integration, social media marketing, payment processors, branding, SEO, and company growth.
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Shopify Events Irl, Merchant SuccessShopify Jun 2017 - Aug 2017Ottawa, On, CaShopClass Calgary: August 19th-20th, 2017ShopClass Vancouver: August 1st-3rd, 2017Gateway '17 Alibaba Detroit: June 21st-22nd, 2017
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Co-Founder (Acquired)Graft Sport | Pro Slacklines Aug 2016 - Sep 2017My first real business. Imagine two twenty-somethings in a tiny apartment. That was me and my husband when we started our first online business selling on Amazon. We created a top-tier slackline kit and started learning e-commerce from the ground up. Product design, Chinese manufacturing, international logistics - you name it, we figured it out.Hustled for a few weeks until we hit Amazon's first page. Started seeing daily sales roll in and felt invincible!Then one negative review from a competitor ruined the party. Amazon couldn’t do anything about it and our listing tanked. So we pivoted to direct sales and learned the hard way that heavy products and shipping don't mix.Ultimately sold to a California buyer. Not a huge exit, but the lessons were invaluable.Graft Sport was my crash course in entrepreneurship. It taught me resilience, problem-solving, and laid the foundation for every business venture that followed.Key takeaway: Your first business probably won't make you rich, but the experience is priceless. It's all about the long game. -
Retail MerchandiserKate Spade New York Apr 2016 - Oct 2016New York, Us -
Retail SpecialistKate Spade New York Jan 2016 - Apr 2016New York, Us
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Fit ModelLululemon Apr 2016 - Oct 2016Vancouver, Bc, Ca -
Retail Merchandiser & EducatorLululemon Jan 2016 - Oct 2016Vancouver, Bc, Ca
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Fashion Design InternshipRoxanne Nikki Jan 2016 - Mar 2016Ever wonder what it's like behind the scenes of a fashion brand? I got a front-row seat interning for Roxanne Nikki, a Vancouver designer with 30 years in the game. This wasn't your typical coffee-fetching internship. I was in the trenches, scissors in hand, cutting everything from faux fur to leather. Learned real quick that different fabrics demand different techniques. Prepped fabric bundles for sample sewing. Sounds simple, right? Well, It's an art form. Got my hands on industrial sewing machines and picked up hand-stitching techniques. Basting seams became my new party trick.But the real gold was sitting in on design and strategy meetings. Watching a seasoned pro navigate the business side of fashion was eye-opening and I ate it up.Key lesson: Fashion isn't just about beautiful clothes. It's a business, and a tough one at that. This internship taught me the grit required to build something real — a lesson I've carried into every venture since.
Cait Holmes Skills
Cait Holmes Education Details
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Stanford UniversityInnovation & Entrepreneurship -
Lighthouse LabsComputer Software Engineering
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Blanche Macdonald CentreFashion/Apparel Design
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Camosun CollegeCreative Writing
Frequently Asked Questions about Cait Holmes
What company does Cait Holmes work for?
Cait Holmes works for Nicheology
What is Cait Holmes's role at the current company?
Cait Holmes's current role is Founder.
What is Cait Holmes's email address?
Cait Holmes's email address is ca****@****p.store
What is Cait Holmes's direct phone number?
Cait Holmes's direct phone number is +160422*****
What schools did Cait Holmes attend?
Cait Holmes attended Stanford University, Lighthouse Labs, Blanche Macdonald Centre, Camosun College.
What are some of Cait Holmes's interests?
Cait Holmes has interest in Graphic Design, Fashion, Politics, Sewing, Hot Yoga, Fitness, Clean Eating+nutrition, Travel.
What skills is Cait Holmes known for?
Cait Holmes has skills like Public Speaking, Fashion, Strategic Planning, Social Media, Fashion Design, Team Leadership, Leadership, Team Building, Marketing Strategy, Management, Customer Service, Styling.
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