Caitie Cunningham Email & Phone Number

Ann Arbor, Mi, Us

New York, Ny, Us

CMRG brings C-level integrated marketing and talent strategy consulting to leading entities both domestically and abroad. Our female owned and lead firm drives candidates and fills open roles resulting in: Remarkable Talent, Delivered.At CMRG, you'll find leading experts in marketing recruitment, adept at finding and cultivating passive talent for permanent, contract, and temp to permanent positions.Additionally, CMRG's team enables brands interested in taking their organization to the next level through lead generation, PR, online strategy, and other marketing services. Learn more at GoCMRG.com.

New York, Ny, Us

• Lead Dom & Tom's comprehensive marketing programs, from branding, digital, paid media, PR/content, demand gen, new program launches, as well as Marketing as a Service vertical• Launched new website for Dom & Tom, including crafting new web content, new design, new processes for lead acquisition, and internal sales enablement tools• In the first 90 days at Dom & Tom, generated a 79% increase in qualified new lead generation, while diversifying lead generation sources• Achieved a 153% increase of the average time spent on the website when compared to the prior year with new website launch and content marketing campaigns • Launched new lead generation tactics and campaigns, specifically leading to a 30-45% increase in qualified leads monthly• Developed and launched new Marketing as a Service vertical, including concept development, brand, and value proposition. Clients include: Alzheimer's Association, McCann, NY Lottery, Tyson Foods, SZENT, On Call Discovery, iCenter, an education brand, a legal technology company, and healthcare startup• Developed and launched new talent vertical, Dom & Tom Talent, including concept development, brand and value proposition, and partnership framework with CMRG (formerly McKinsey CMO Group) • Designed and implemented marketing campaigns from end-to-end• Instituted lead generation + campaign management framework• Implemented content marketing-focused lead generation campaigns• Established marketing ROI and effectiveness analytics• Built new Channel Partnerships leading to additional lead generation• Directly managed a team consisting of a digital strategist, content writers, brand manager, designers, and vendor partners• Refreshed brand, message, and style guidelines• Developed demand generation initiatives and campaigns, including the inclusion in Inc 5000, Crain’s New York Business Best Places to Work, Glassdoor 10 Companies That Give Us Office Envy, and more

• Launched new website for Fox Trail Senior Living, generating a 300% increase in web traffic and a 63% increase in new leads within the first 30 days• Launched monthly direct mail and print advertising campaigns with a 200% increase in new leads generated and 150% increase in move-ins• Configured and implemented new CRM and Call Center Solution, which led to an increase of 5% in conversion rate in the first 45 days• Created new generation channels, removing reliance on third-party aggregator sites by 20% in first three months and by 50% in six months• Managed a marketing budget of $1M• Launched and managed paid search investments (ex. AdWords, retargeting ads)• Established company messaging and media plans that align with Raydian’s vision and overall goals/objectives• Rebranded company, developing and implementing brand and style guidelines, creative brief rhythms, PR programs, and advertising strategies across entire 21 property portfolio• Built and implemented annual sales and marketing budgets, pipeline forecasting models, resourcing and execution plans • Built and lead a team of content writers, graphic designers, digital strategists, SEO resources, referral partners and other niche specialists • Analyzed client behavior trends and implement changes to marketing, business development, and customer engagement strategies based on analysis and feedback• Performed SWOT analysis identifying remediation strategies for under-performing properties • Presented findings and solutions directly to executive officers and stakeholders• Developed sales incentive compensation plan • Researched competitive benchmarks and implemented new pricing and packaging structure • Trained new sales representatives in multiple regions

New York, Us

• Achieved 130% enrollment growth in NY Preschool vertical and 35% enrollment growth in NY Kids Club enrichment vertical in first month in role• Responsible for delivering innovative and creative integrated marketing communications programs designed to drive revenue and increase value proposition• Oversaw marketing team of five team members to develop and execute design, content, and digital strategies• Created and executed marketing plans to drive new business and client growth for sales team• Prepared creative briefs for new campaign initiatives• Established and nurtured relationships with market influencers to support NY Kids Club business goals/objectives• Managed all advertising partnerships and relationships• Strategized and managed Guerrilla Marketing tactics, including a promotional street team• Led content marketing strategy development and implementation, including, but not limited to press releases, email content, social media profile, and creating the company's first brand guide• Tracked ongoing account development metrics and prepare monthly account reports• Collaborated with marketing team to support grassroots, traditional, and innovative new location opening initiatives• Analyzed client trends and recommend changes to marketing and business development strategies based on analysis and feedback• Identified underserved markets and influenced new program and product development• Developed and implemented a multi-channel best practice playbook for opening new schools; including PR, social media, email campaigns, loyalty programs, and event promotion• Led cross-functional promotional teams in targeted neighborhoods• Envisioned and executed lead generation campaigns using marketing automation • Communicated business requirements and digital specifications to creative agencies

New York, Us

• Opened Long Island City school and within one year of the opening, the location was considered top-performing location with over $1.56 million in first-year sales• Consistently hit monthly sales goals of $95,000 - $250,000• Innovated new business development and marketing approaches that were implemented company-wide• Focused on client acquisition and continuing to grow relationships with clients of all ages• Built mutually beneficial relationships and partnerships with local businesses including retail, restaurants, and new other venders• Created the first NYKC Instagram account, and pioneered the platform for company-wide and location specific marketing• Oversaw, planned, and curated school’s social media presence through Facebook, Instagram, Twitter, and Meet Up• Led new hire onboarding and operations training• Supervised between two and ten employees, including mentoring four direct reports who were subsequently promoted to managers• Created and implemented new sales tactics and programming to generate leads and deliver location sales targets• Planned and coordinated all aspects of private and public event planning• Promoted from an Assistant Sales + Operations Manager at the Gramercy school to Manager in first five months

Bachelor Of Arts (B.A.), Liberal Arts

Certificate, Marketing

Education record