Caitie Fink Email & Phone Number

Pittsburgh, PA, US

Manage multiple client accounts of varying size within several different industries, from nuclear to architectural building products and community non-profits. Facilitate and oversee all aspects of marketing plans, working with multiple agency departments to deliver against client goals and expectations.

• Marketing lead on McDonald’s account in the Greater Pittsburgh Area (165 restaurants, 30 operators)
• Expertly managed client’s annual marketing and advertising budget
• Utilized market research and customer insights to develop client’s annual marketing strategy, designed to deliver against client’s yearly business goals by addressing evolving consumer needs
• Successfully managed execution of all facets of client’s annual marketing plan from concept to reality
• Composed creative briefs for campaign assets including broadcast, print, outdoor and digital elements
• Served as project manager for all major client deliverables, collaborating with multiple agency departments to deliver a quality finished product

• Provided account coordination for McDonald’s client in Greater Pittsburgh Area
• Developed and distributed monthly restaurant communications for approx. 165 restaurants
• Created and executed local store marketing plans (approx. 10-15 per year)
• Coordinated local store merchandising for all client restaurants, including management of annual local merchandising budget

Greater Pittsburgh Area

• Drafted, edited and distributed press releases for multiple clients
• Authored, edited and pitched editorial submissions to trade publications, resulting in multiple placements
• Assisted in Agency's business development efforts

• Drafted and edited press releases and editorial submissions
• Conducted media relations efforts for Northside Now magazine launch event (Jan. 2010)
• Created and maintained advertising value equivalency reports for multiple clients