Caitie Sarnie Email & Phone Number

Durham, North Carolina, United States

Hillsborough, NC

Haw River, NC

• Performed catalog audits on all DSPs on a quarter and yearly basis to ensure pristine catalog listings.
• Prepared and sends new release SKU data and updates on a weekly basis.
• Assisted in marketing setup for all priority releases.
• Collaborated with all pertinent personnel to develop and maintain all SOPs.
• Advised labels on digital-specific Operational activities (eg: catalog ingestions, general FAQs).

• Handled all digital content to appropriate digital partners with accuracy and precision.
• Integrated all new digital service providers as Redeye partners, eg: Spotify, VEVO, Rdio, YouTube, Slacker Radio.
• Recently established more definitive method for international rollouts, based on the needs of each territory.
• Achieved best communication and overall efficiency by updating internal specifications while working with older partners, eg: Rhapsody, Insound, eMusic, iTunes.
• Coordinated with all record labels for all value-add content, preorder campaigns, early streaming promotions, to enhance Redeye’s marketability and visibility.
• Raised volume of all Redeye digital content five times, year over year since September 2010.

• Successfully exceeded monthly sales goals eight out of ten times, set as a percentage of total company sales.
• Arranged all upcoming streetdate product orders with account base of 130 independent record stores across the
• US, to ensure all available coverage per release, per date.
• Booked various marketing plans in specific record stores for key releases, in desired key markets for highest impact.
• Set up title placements and eblasts for fans to receive from Redeye digital partners.
• Worked with Accounting Department to streamline consignment reporting and billing.

• Ingested all electronic orders daily, to ensure proper billing and shipping by end of day.
• Created abbreviated reports to send to various vendors via main FTP share.
• Entered all manual orders and return authorizations.
• Ran vital sales reports for sales team, eg: Sales by Rep, Backorder Report, Bi-weekly Priority Report
• Handled account base of sixty-two house accounts throughout US.

Ba, Music, Anthropology

Activities and Societies: American String Teachers Association, UNCGreen

Music Performance, General

Activities and Societies: Sierra Club