Caity Reynolds Email & Phone Number

United States

Denver, Colorado, United States

- Create compelling, scalable demand-generation programs. - Building an Account-Based Marketing program, working closely with the sales team.- Monitor and analyze campaign performance, providing insights and recommendations for optimization. - Understand ICPs and buyer personas and use this to create targeted campaigns addressing and solving these challenges. - Measuring performance and A/B tests frequently. Make data-driven decisions to improve effectiveness. Implement additional strategies to assist sales in creating more opportunities. - Manage core marketing initiatives and collaborate with business development, product, and GTM teams to translate strategies into marketing programs. - Manage marketing agencies to deliver results and return on investment. - Develop a digital content strategy for organic search and inbound demand generation. - Work with content creators to develop compelling, targeted content for demand-generation campaigns. - Ensure content is optimized for different channels and resonates with the target audience. - Manage an Event Associate and develop and execute a comprehensive in-person and webinar event strategy to deliver MQLs and Marketing pipeline. - Lead website redesign and optimize a best-in-class website to drive brand awareness, traffic, and conversions. (HubSpot). - Oversee marketing operations and metrics in collaboration with technology, data, and sales teams and develop regular reports to C-level leadership.

Remote

• Develop effective marketing strategy with focuses on demand generation and sales growth through brand building, industry leadership, and program development.• Supervise Event Coordinator to re-invigorate our tradeshow and digital events program.• Align marketing efforts with business strategies as the market evolves.• Implement marketing automation software to scale marketing efforts and impact for program expansion.• Curate and Lead the digital content strategy.• Drive thought leadership through content strategy, partnership and outreach opportunities, setting tone and voice for the company.• Develop processes for working cross-functionally.Skills: Collaborative Leadership · Digital Marketing · Marketing Management · Content Strategy · Marketing Operations · Brand Development

Arlington, Virginia, United States

Manage lead generation and nurturing campaigns and programs across a variety of digital and non-digital channels to foster growth across the firm.

Washington, District Of Columbia, United States

Develop and manage the firm's marketing practice.

Washington D.C. Metro Area

• Manage the firm's marketing department, working with the senior management team to plan and implement strategic goals• Design and implement integrated marketing campaigns using data-driven tactics• Introduce innovative lead generating channels and tripling content production to double inbound contacts over six months• Oversee HubSpot Marketing automation and Sales Hub integration across the firm to effectively change sales behavior• Oversee technology solution implementation including HubSpot Marketing and Sales Hub• Produce responsive content that translates across a variety of digital channels, partnering with subject matter experts• Make improvements to the website utilizing the latest SEO trends and tactics in user experience design

Hanover, Md

• Coordinate integrated media campaigns channeling social media, SEO, mailings, email marketing and events.• Redesign and implement the strategy for national trade shows to leverage individual company brand equity and increase awareness of parent company. • Lead a cross-functional team to ensure consistent branding and improve UXD for on-line internal store.• Design print collateral and digital media for individual brands in diverse markets using brand elements.• Mentor Marketing Assistants on new brand elements, graphic design, and logistic coordination.

Hanover, Maryland

Jumped head first into a fast paced environment right before the trade show season, managing the logistics and marketing of over 40 trade shows throughout the year. Integrated Marketing CampaignsIncreased brand awareness and number of booth leads by researching clients and competitors and improving upon current marketing tactics, introducing integrated campaigns including email, social media, and on-site entertainment to the program.. Event ManagementCoordinated large scale receptions at key conferences in order to improve current client relations and provide our business development team with a casual platform and environment to gain industry insights and new project leads.Transitioned Promotional VendorsWorking with upper management on the goals and specific requirements of our online internal branded store, I wrote an RFP in order to transition to a new vendor and platform that worked with our increasing company size. Served as a strategic partner in implementing all stages of the new vendor acquisition and acted as the liaison to ensure the companies requirements were met.

New Carrollton, Md

Create and implement social media campaigns including email, website, Facebook etc.Update and expand potential customer databases through research and outreachCreate all public relation materials, including media advisories and press releases for events.Work with other interns to maintain an cohesive marketing strategy

Laurel, Md

Impacted sales results by developing, supporting and executing field marketing and segment activities.Worked with various corporate/field marketing managers to determine appropriate customized programs and strategies for various market segments.

Congers, Ny

Managed 10 to 15 client accounts which included reviewing bills of various carriers and entering relevant data.Collected and reviewed billing information for clients to ensure accurate auditing accounts.