With 15 years of experience driving transformative growth and innovation in the digital consumer space, I have honed my skills through leadership roles at Amazon and Series B startups. My passion lies at the intersection of digital product innovation, solving customer problems, and achieving business objectives.As a Fractional Leader, I share my expertise with diverse companies, helping them accelerate their growth and progress. I deliver impactful business results by aligning cross-functional teams and driving growth through a data-driven, customer-centric approach. I have a proven track record of scaling businesses through product innovation, enhancing customer retention, and optimizing team processes and output.Expertise Highlights:- Product Leadership: Led the development of significant features, managing a team of over 20 professionals in customer research, UX design, and engineering. Our efforts resulted in successful website relaunches, new storefronts, and improved returning customer dashboards.- Growth: Implemented strategies that expanded a marketplace channel from $10M to $100M in revenue, increased a DTC brand's revenue by +132% YoY, and improved a brand's NPS from 68 to 74.- Strategy: Built a new operating cadence that increased the productivity of a 70-person team by 23%, partnered with the CEO to secure $22M in Series B funding, and developed customer/market insight engines to enhance data-driven decision-making.Want to chat more? Book time with me here: https://calendly.com/caitlinbartlow/30-minute-consultation
Listed skills include Merchandising, Retail, E Commerce, Microsoft Excel, and 7 others.