• Spearheaded the brand initiative from regional events into the national event space, managing all event partnerships, led all contract negotiations, adhering to budgets and deadlines and overseeing all aspects of event execution.• Responsible for planning, managing, executing and evaluating all regional and national event partnerships from conception, to launch to build brand awareness and increase brand revenue.

• Field Sales and Marketing hybrid role to build brand awareness, educate parents and consumers on the safety and efficacy on the broad line of 100 different personal care and household cleaning products. • Managed retail account lists of baby specialty stores and optimized performance of the brand within each account by creating and identifying new opportunities, crafting unique programs, incentives and contests to excite and educate staff and consumers. • Consistently won team quarterly sales incentives

• Led flawless execution of field initiatives such as sales blitzes, POS merchandising, consumer brand experiences and community events in addition to managing a national demo program for a start-up natural foods brand focused on retailers at like Whole Foods, Sprouts, Safeway, Fred Meyers, etc.• Worked closely with brokers, distributors and sales force to exceed sales goals and grow distribution. Developed and provided training and sales support for brand expansion. • Established new business through personal selling, cold calling, trade shows, social media and industry networking. Managed market activities including sales promotions, in store demos, publicity opportunities and incentives to distributors, sales force, trade and consumers.

• Managed elite alcohol beverage distribution partners like Southern Wine and Spirits and Youngs Market, implementing sales incentive programs, meeting with buyers, store managers and district managers to sell in product line, increase placements and displays• Educated and worked directly with distributor sales force on how to effectively sell in the brand, emphasizing the importance of pricing, positioning, and POS.

I joined the founders in the launch of a specialty artisan vodka business where we aimed to create a new niche in the alcoholic beverage industry. I've participated in all aspects of the business including production, marketing, sales, education and distribution. I work directly with accounts and distribution partners to establish and maintain clients relationships.