Caitlin Brown Email & Phone Number

Melbourne, Australia

Canberra, Australia

Key member of a small team operating under high-pressure in a fast-paced environment with two direct reports. Strategy development and end-to-end management of national marketing and communications campaigns (and associated budgets) to achieve attendance, ticket sales, and revenue targets across exhibition, public program, membership and fundraising initiatives.Development and servicing of key stakeholder relationships with contracted agencies, corporate partners and media… Show more Key member of a small team operating under high-pressure in a fast-paced environment with two direct reports. Strategy development and end-to-end management of national marketing and communications campaigns (and associated budgets) to achieve attendance, ticket sales, and revenue targets across exhibition, public program, membership and fundraising initiatives.Development and servicing of key stakeholder relationships with contracted agencies, corporate partners and media. Development and management of advertising schedules, including the negotiation and booking of advertising, sometimes through a contracted agency (especially for SEO and programmatic advertising). Management of database/EDM promotions (including evaluation: delivery rate, click-through, conversions, unsubscribes). Management of market research and evaluation programs including month-to-month data capture and exhibition-specific initiatives.Authoring of external communications including media releases, advertising, website, EDM and social media copy.Management of major corporate events including exhibition launches, press conferences, media previews, and industry briefings. Most recently, Versailles: Treasures from the Palace (December 2016).Key role in the management NGA brand applications (following involvement in the 'Changing NGA' re-brand project in 2015).Integral role in managing a long-term negative media issue relating to the provenance of works of art in the NGA's Asian art collection. Show less

Integral role in the delivery of three blockbuster marketing and publicity campaigns with budgets greater than $1 million ('Gold and the Incas' 2013, 'James Turrell: A Retrospective' 2014, and 'Tom Roberts' 2015). Led digital strategy and tourism initiatives, and was a key contributor to PR events and communications.Integral role in the delivery of major PR events including: 'Tom Roberts' exhibition media launch (2015), and the naked tours of 'James Turrell: A Retrospective', which… Show more Integral role in the delivery of three blockbuster marketing and publicity campaigns with budgets greater than $1 million ('Gold and the Incas' 2013, 'James Turrell: A Retrospective' 2014, and 'Tom Roberts' 2015). Led digital strategy and tourism initiatives, and was a key contributor to PR events and communications.Integral role in the delivery of major PR events including: 'Tom Roberts' exhibition media launch (2015), and the naked tours of 'James Turrell: A Retrospective', which achieved $6 million and $9 million in PR value respectively. Strategy development across digital advertising (Mobile, Website, SEO, Programmatic), social media (Facebook, Twitter and Instagram) and email marking (working with databases in excess of 100,000 people). Major contributor in the curation and execution of content across NGA digital channels and social media accounts. While overseeing the NGA's social media accounts from 2013-2016, I grew the Instagram community by more than 3000%, from 824 to 27,000 followers. The provision of support to the NGA Online department to manage website content, ensuring that it is relevant , authentic and consistent with the NGA brand.Project leader in major research project on digital best practice and trends in the arts (2014)Contributor to the 'Changing NGA' re-brand project (2015)Development and distribution of marketing resources for ACT tourism industry, including printed, online and digital collateral (e.g exhibition-specific Industry Toolkits).Management of key tourism stakeholder relationships (QANTAS, Visit Canberra, Tourism Australia).Project manager and author of multiple successful award submissions for the 'Major Tourism Attraction' - Canberra Region Tourism Awards (2013, 2014).Young Achiever Award (commendation), Canberra Region Tourism Awards (2015) Show less

Integral supporting role in the delivery of major marketing campaigns with budgets greater than $1 million ('Toulouse-Lautrec: Paris and the Moulin Rouge' 2012, 'Turner from the Tate' 2013).Key support role in the coordination of major marketing and PR events including exhibition launches, media previews, and press conferences, with experience in briefing/managing interview talent. Coordination and distribution of information to media, with experience in the communication of… Show more Integral supporting role in the delivery of major marketing campaigns with budgets greater than $1 million ('Toulouse-Lautrec: Paris and the Moulin Rouge' 2012, 'Turner from the Tate' 2013).Key support role in the coordination of major marketing and PR events including exhibition launches, media previews, and press conferences, with experience in briefing/managing interview talent. Coordination and distribution of information to media, with experience in the communication of information relating to sensitive media issues surrounding the provenance of works in the Asian Art Collection (case of the Shiva Nataraja idol).drafting and distribution of media releases, media kits and other promotional material to support major exhibition campaigns.Media monitoring and reporting (via iSentia).Operational management of advertising schedules, CRM databases (Raisers Edge). Show less

As the Direct Marketing and Sales officer, I excelled at engaging with customers to renew and up-sell subscriptions and maintain an up-to-date customer database. While in this role, I developed strong sales, customer service and communication skills.

Bachelor Of Commerce (B.Com.), Marketing (Hons.), Management And Corporate Sustainability

Activities and Societies: AFEC Society (Actuarial, Finance, Economics and Commerce Society)

Digital Fast Track Series, Online Advertising / Digital Marketing

Display Advertising, Email Marketing, Campaign Measurement, Search, Social Media, Mobile Marketing, Programmatic Buying.

Advanced Styling And Design Coordination

Activities and Societies: Visual merchandising, food styling, brand styling, styling for publication.

Styling And Design Coordination

Activities and Societies: Styling theory and principles, visual merchandising, styling for publication.

Education record